I’m Romain Valla, a Los Angeles–based full-stack web engineer specializing in performant e-commerce and content platforms. Over the last 7+ years I’ve built and scaled sites across Shopify, WordPress, and modern headless stacks—pairing React/TypeScript with tools like Remix, Hydrogen, Sanity, and Oxygen to deliver fast, accessible, and maintainable systems. I founded Studio Antipodes to bring engineering discipline to design-driven brands: modular architectures, clean component libraries, and instrumentation baked in from day one (GTM, GA4, Meta Pixel, server-side tagging). My work has included custom Shopify themes, real-time inventory and variant logic, upsell flows, and analytics pipelines. Past projects report measurable gains in conversion and engagement thanks to performance tuning, Core Web Vitals improvements, and data-informed A/B tests. I collaborate closely with marketing, IT, and creative teams to align code quality with business goals—and I care about the details: accessibility, SEO, schema, and cross-browser reliability. Tooling & stack highlights: React, Node, TypeScript, Shopify (Liquid + headless), WordPress (custom themes/plugins), Sanity, GraphQL/REST, AWS/Firebase/Vercel, and CI/CD with Git. Education: B.S. and M.S. in Computer Science from Sorbonne University.

Romain Valla

I’m Romain Valla, a Los Angeles–based full-stack web engineer specializing in performant e-commerce and content platforms. Over the last 7+ years I’ve built and scaled sites across Shopify, WordPress, and modern headless stacks—pairing React/TypeScript with tools like Remix, Hydrogen, Sanity, and Oxygen to deliver fast, accessible, and maintainable systems. I founded Studio Antipodes to bring engineering discipline to design-driven brands: modular architectures, clean component libraries, and instrumentation baked in from day one (GTM, GA4, Meta Pixel, server-side tagging). My work has included custom Shopify themes, real-time inventory and variant logic, upsell flows, and analytics pipelines. Past projects report measurable gains in conversion and engagement thanks to performance tuning, Core Web Vitals improvements, and data-informed A/B tests. I collaborate closely with marketing, IT, and creative teams to align code quality with business goals—and I care about the details: accessibility, SEO, schema, and cross-browser reliability. Tooling & stack highlights: React, Node, TypeScript, Shopify (Liquid + headless), WordPress (custom themes/plugins), Sanity, GraphQL/REST, AWS/Firebase/Vercel, and CI/CD with Git. Education: B.S. and M.S. in Computer Science from Sorbonne University.

Available to hire

I’m Romain Valla, a Los Angeles–based full-stack web engineer specializing in performant e-commerce and content platforms. Over the last 7+ years I’ve built and scaled sites across Shopify, WordPress, and modern headless stacks—pairing React/TypeScript with tools like Remix, Hydrogen, Sanity, and Oxygen to deliver fast, accessible, and maintainable systems.

I founded Studio Antipodes to bring engineering discipline to design-driven brands: modular architectures, clean component libraries, and instrumentation baked in from day one (GTM, GA4, Meta Pixel, server-side tagging). My work has included custom Shopify themes, real-time inventory and variant logic, upsell flows, and analytics pipelines. Past projects report measurable gains in conversion and engagement thanks to performance tuning, Core Web Vitals improvements, and data-informed A/B tests. I collaborate closely with marketing, IT, and creative teams to align code quality with business goals—and I care about the details: accessibility, SEO, schema, and cross-browser reliability.

Tooling & stack highlights: React, Node, TypeScript, Shopify (Liquid + headless), WordPress (custom themes/plugins), Sanity, GraphQL/REST, AWS/Firebase/Vercel, and CI/CD with Git. Education: B.S. and M.S. in Computer Science from Sorbonne University.

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Work Experience

Full Stack Engineer at Boundary LA
February 1, 2025 - October 26, 2025
Led the development of Beluro.com, a luxury furniture e-commerce platform built on Shopify, focusing on performance, scalability, and refined user experience. Architected a modular Shopify codebase with clean Liquid templates, performance-first layout structure, and reusable components to ensure scalability and ease of maintenance. Implemented fully responsive, cross-browser compatible designs in close collaboration with the creative team, delivering a seamless visual experience across devices. Integrated advanced Shopify features such as product variant selectors, real-time inventory visibility, and custom upsell logic to elevate the shopping experience. Collaborated with the marketing and IT teams to ensure smooth ERP integration, analytics setup (GA4, Meta Pixel), and post-launch performance monitoring.
Lead Software Engineer at Collette Jewelry
October 1, 2024 - October 26, 2025
Led the development of a custom Shopify store front, implementing advanced features and optimizing the user experience. Architected and led the development of a fully custom headless Shopify storefront using Remix, Hydrogen, Sanity, Oxygen, tailored for a high-end jewelry brand with a focus on storytelling, performance, and elegance. Implemented dynamic routing and modular page layouts via Sanity CMS, enabling marketing teams to manage rich editorial content without developer input. Rebuilt the checkout and product detail flow with Remix and TypeScript, improving speed, user experience, and increasing conversion rate by 32%. Conducted in-depth A/B testing, implemented feature flags, and leveraged server-side rendering to test new features while preserving SEO and performance.
Founder at Studio Antipodes
November 1, 2021 - Present
Established and currently lead Studio Antipodes, a digital agency focused on delivering high-impact solutions for clients across various industries. Designed and developed client websites, landing pages, and marketing funnels using React, WordPress, and headless CMS. Delivered high-performing, secure sites with responsive design, ADA compliance, and SEO optimization. Built custom themes and plugins in WordPress; integrated third-party tools including call tracking, Zapier workflows, CRMs, and analytics platforms. Collaborated with intake, IT, and marketing teams to implement lead tracking via Google Tag Manager, Meta Pixel, GA4, and Hotjar. Led cross-functional collaboration across marketing, IT, and design teams to translate business needs into clean, maintainable code and scalable architectures.
Full Stack Engineer at Mademoiselle Bio
August 1, 2021 - October 26, 2025
Optimized and redesigned the e-commerce platform, focusing on improving user experience and increasing conversions. Led a React-based website redesign, increasing engagement by 30% and reducing bounce rates by 20%. Optimized front-end features like product search and checkout with JavaScript, improving UX by 22%. Enhanced site performance by 25% through strategic A/B testing and data-driven UI improvements. Implemented best practices across React, Node.js, and related technologies to support scalable growth.

Education

Master of Science in Computer Science at Sorbonne University
June 1, 2022 - October 26, 2025
Bachelor of Science in Computer Science at Sorbonne University
June 1, 2020 - October 26, 2025

Qualifications

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Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services