I’m a Creative Lead with 8+ years in advertising and brand communications. I lead teams, ship ideas that move brands, and build campaigns from zero to national scale. I’m a multiple Effie Awards winner with a track record of crafting high-impact creative across multiple industries.

Roman Butsev

I’m a Creative Lead with 8+ years in advertising and brand communications. I lead teams, ship ideas that move brands, and build campaigns from zero to national scale. I’m a multiple Effie Awards winner with a track record of crafting high-impact creative across multiple industries.

Available to hire

I’m a Creative Lead with 8+ years in advertising and brand communications. I lead teams, ship ideas that move brands, and build campaigns from zero to national scale. I’m a multiple Effie Awards winner with a track record of crafting high-impact creative across multiple industries.

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Language

English
Fluent
Spanish; Castilian
Beginner
Ukrainian
Fluent
Russian
Fluent

Work Experience

Creative Lead
January 1, 2024 - Present
Led and scaled a creative copy team from 1 to 5; refreshed the brand platform and positioning; contributed to the flagship betting & iGaming campaign in Ukraine; delivered a high-performing video asset with +4.11% CTR and +8.74% reg-to-dep.
Creative Lead / Campaign Lead
January 1, 2022 - December 31, 2023
Created a €530K+ UNITED24 charity campaign, built a new casino brand from scratch, and led creative brand communications. Delivered the sustained nationwide brand campaign for AUTO.RIA and DOM.RIA after the start of the war, increasing brand awareness by 3% and brand trust by 5%.
Creative Lead / PR & OOH Campaigns
January 1, 2021 - December 31, 2022
Developed large-scale PR and OOH concepts, including an art installation for Zielinski & Rozen and one of Ukraine’s first giant 3D billboards for DIM.
Creative Lead / Brand Campaigns
January 1, 2020 - December 31, 2021
Awarded Bronze at UCS and Effie Awards; worked on global brands across multiple industries; won agency tenders for Piraeus Bank, Arterium, and Tabletochki; developed product naming approved and launched on the pharmaceutical market.

Education

BA & MA, Journalism & Social Communications at Taras Shevchenko National University of Kyiv
January 1, 2014 - January 1, 2020
Advertising Strategy at Kyiv Academy of Media Arts
January 1, 2019 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet

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