Available to hire
#2 Neurodiversity Creator (LinkedIn, US)
#10 Writing & Storytelling Creator (LinkedIn, US)
Top 1% Worldwide LinkedIn Creator
After 20 years in digital marketing, I’ve learned this: nothing scales like trust. And words build trust.
I chose to be true to myself, and one of my posts hit 500,000+ impressions. My followers grew by over a thousand in days, and I’m building new, long-lasting relationships every week. Not because I gamed the algorithm, but because I stopped performing and started telling the truth.
If you’re done with performative marketing and ready to connect for real, let’s talk.
⚡ Human-Focused. Data-Driven. Emotionally Intelligent. AI-Savvy.
🙋♀️ Full-stack digital marketing consultant — Ghostwriter — Copywriter
✨ I build strategy, but I lead with story.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Fluent
German
Advanced
Work Experience
Strategy & Copy Lead at Romina Massa
January 1, 2016 - PresentDrive LinkedIn-led growth by crafting high-converting content and connection strategies that turn visibility into pipeline. Help clients build trust, spark conversations, and convert attention into action using AI-powered tools and human-first messaging for optimizing lead generation journeys. Develop and execute end-to-end digital marketing strategies blending storytelling, behavioral insights, and analytics across social, email, and paid media. Collaborate with founders, execs, and growth teams to translate thought leadership into measurable outcomes such as booking qualified calls, growing audiences, and scaling brand credibility.
Sr. Digital/Social Strategist at BETAH Associates, Inc.
May 1, 2024 - July 21, 2025Directed digital marketing campaigns for federal clients, utilizing AI tools to enhance performance, optimize strategies, and achieve measurable results in public health initiatives. Coordinated multi-channel strategies integrating social media, email, and website platforms to maximize audience reach and engagement for federal programs. Applied technical expertise and strategic insight to deliver impactful campaigns, surpassing objectives and fostering alignment across marketing and communications teams.
Social Media Strategist at Brand Poets
April 1, 2024 - July 21, 2025Developed social media strategies for real estate, education, and fashion clients. Managed paid social media campaigns including strategy, execution, analytics, and performance tracking. Collaborated with clients to ensure strategic alignment and achieve campaign goals.
Director of Experimentation at Pulso
February 1, 2021 - July 21, 2025Aligned experimentation objectives with organizational goals by collaborating with content, data, and executive teams. Increased audience engagement by testing and validating creative strategies including targeted messaging and multimedia formats. Developed and implemented testing frameworks for Meta ads and Messenger bot interactions, driving continuous campaign optimization and scalability.
Director of New Platforms at Pulso
September 1, 2020 - July 21, 2025Oversaw identifying, evaluating, and integrating new platforms and technologies aligned with business objectives. Developed and executed strategies for launching new platforms or expanding into new digital spaces. Grew Instagram following from 7,000 to 150,000 in under a year through a data-driven campaign with a nearly $750K budget. Crafted messaging aligned with progressive values to drive increased interaction.
Community Manager at Khoros
February 1, 2021 - July 21, 2025Acted as the voice of Facebook in real-time social interaction with major brands like Variety and IGN. Conducted social listening and pulse checks for Lucasfilm to gauge audience sentiment. Engaged with communities across multiple platforms to foster interaction and brand positioning.
Case Study Interviewer at Advisable.com
October 1, 2020 - July 21, 2025Conducted in-depth interviews with individuals to gather insights on the SaaS industry. Transcribed and summarized interview responses to provide feedback and analysis. Collaborated with the team to present findings and recommendations.
Social Media Manager at Trafilea
February 1, 2020 - July 21, 2025Developed and executed social media campaigns aligning with clients' messaging and audiences. Utilized organic and paid strategies to maximize results and grow communities. Produced detailed performance analytics with data-driven storytelling focus.
Experience Strategy Supervisor at Zimmerman Advertising
May 1, 2019 - July 21, 2025Developed and executed social media campaigns for La-Z-Boy and Lumber Liquidators. Led strategy and creative development for launching Kristen Bell as a spokesperson. Managed a team for optimizing productivity and accountability.
Senior Social Media Manager at Nobox
July 1, 2018 - July 21, 2025Led social media strategy and content execution for Marriott CALA, increasing brand awareness and engagement. Developed social media strategies for partnerships with global brands like the NFL and NBA. Managed multiple brand teams and social media accounts ensuring alignment with campaigns.
Social Media Manager at Nobox
July 1, 2017 - July 21, 2025Managed social media channels for Marriott CALA region, analyzing metrics to reach KPIs. Created and executed cross-channel social media campaigns and content strategies. Produced various content types for a comprehensive content calendar.
Content Manager at Chaban Wellness
June 1, 2016 - July 21, 2025Developed and implemented content strategy for inbound marketing campaigns. Edited and produced web content for blogs and videos. Monitored web traffic and sales indicators and created scripts for TV and radio segments.
Senior Digital Producer at Univision Communications Inc.
September 1, 2015 - July 21, 2025Developed original video content for Univision including Sábado Gigante and Teletón USA. Managed content creation, traffic, strategy, and promotion to drive audience engagement. Met and exceeded performance KPIs.
Entertainment Editor at Terra.com
September 1, 2014 - July 21, 2025Developed media content in English and Spanish for various channels including Telenovelas and Life & Style. Produced engaging articles, photo galleries, and video clips to build audience and generate traffic. Reported on-site and on camera for video productions and events such as red carpets.
Strategy & Copy Lead at Romina Massa
January 1, 2016 - PresentDrive LinkedIn-led growth by crafting high-converting content and connection strategies that turn visibility into pipeline. From scroll-stopping posts to personalized outreach, I help clients build trust, spark conversations, and convert attention into action. Leverage AI-powered tools and human-first messaging to optimize every step of the lead generation journey—from targeting and engagement to nurturing and conversion. Analyze performance in real-time to refine strategies and ensure every interaction aligns with business goals. Develop and execute end-to-end digital marketing strategies blending storytelling, behavioral insights, and analytics across social, email, and paid media. Collaborate closely with founders, execs, and growth teams to translate thought leadership into measurable outcomes such as booking qualified calls, growing an audience, or scaling brand credibility.
Sr. Digital/Social Strategist at BETAH Associates, Inc.
May 31, 2024 - July 21, 2025Directed digital marketing campaigns for federal clients, utilizing AI tools to enhance performance, optimize strategies, and achieve measurable results in public health initiatives. Coordinated multi-channel strategies integrating social media, email, and websites to maximize audience reach and engagement for federal programs. Applied technical expertise and strategic insight to deliver impactful campaigns, surpassing objectives and fostering alignment across marketing and communications teams.
Social Media Strategist at Brand Poets
April 30, 2024 - July 21, 2025Developed social media strategies for real estate, education, and fashion clients. Managed paid social media campaigns including strategy, execution, analytics, and performance tracking. Collaborated with clients to ensure strategic alignment and achieve campaign goals.
Director of Experimentation at Pulso
February 28, 2021 - July 21, 2025Aligned experimentation objectives with organizational goals by collaborating with content, data, and executive teams. Increased audience engagement by testing and validating creative strategies including targeted messaging and multimedia formats resonating with progressive values. Developed and implemented testing frameworks for Meta ads and Messenger bot interactions, driving continuous campaign optimization and scalability.
Director of New Platforms at Pulso
September 30, 2020 - July 21, 2025Oversaw identifying, evaluating, and integrating new platforms and technologies aligned with business objectives. Developed and executed strategies for launching new platforms or expanding into new digital spaces to enhance the company's reach and market positioning. Grew Instagram following from 7,000 to 150,000 in under a year through a concentrated data-driven campaign with a budget of nearly $750K. Crafted messaging aligned with progressive values to drive engagement and connections.
Community Manager at Khoros
February 28, 2021 - July 21, 2025Served as the voice of Facebook in real-time social interactions with major brands such as Variety and IGN. Conducted social listening and pulse checks for Lucasfilm to gauge audience sentiment. Engaged with communities across platforms to foster interaction and brand positioning.
Case Study Interviewer at Advisable.com
October 31, 2020 - July 21, 2025Conducted in-depth interviews with individuals to gather insights on the SaaS industry. Transcribed and summarized interview responses to provide valuable feedback and analysis. Collaborated with team members to present findings and recommendations for further development.
Social Media Manager at Trafilea
February 29, 2020 - July 21, 2025Developed and executed innovative social media campaigns aligned with clients' key messaging and audiences. Utilized organic and paid strategies to maximize results and grow meaningful communities. Reported with high-efficiency analytics focusing on performance metrics and data-driven storytelling.
Experience Strategy Supervisor at Zimmerman Advertising
May 31, 2019 - July 21, 2025Developed and executed social media campaigns for La-Z-Boy and Lumber Liquidators. Led strategy and creative development for a successful campaign launching Kristen Bell as a La-Z-Boy spokesperson. Managed a team of social media coordinators and specialists to optimize productivity and accountability.
Senior Social Media Manager at Nobox
July 31, 2018 - July 21, 2025Led social media strategy and content execution for Marriott CALA region, increasing brand awareness and engagement. Developed social media strategies for regional partnerships with global brands such as NFL and NBA. Managed multiple brand teams and social media accounts ensuring alignment with campaigns. Shorty Awards finalist.
Social Media Manager at Nobox
July 31, 2017 - July 21, 2025Managed social media channels for Marriott CALA region, analyzing metrics to meet KPIs. Created and executed cross-channel social media campaigns and content strategies. Produced diverse content including in-house productions and UGC for comprehensive content calendar.
Content Manager at Chaban Wellness
June 30, 2016 - July 21, 2025Developed and implemented content strategy for inbound marketing campaigns. Edited and produced web content for blogs and videos. Monitored web traffic and sales indicators for optimization. Created scripts for brand-centered TV and radio segments.
Senior Digital Producer at Univision Communications Inc.
September 30, 2015 - July 21, 2025Developed original video content for Univision's shows such as Sábado Gigante and Teletón USA. Oversaw content creation, traffic, strategy, and promotion to drive audience engagement and visibility. Met and exceeded performance KPIs.
Entertainment Editor at Terra.com
September 30, 2014 - July 21, 2025Developed media content in English and Spanish for channels including Telenovelas and Life & Style. Produced engaging articles, photo galleries, and video clips to build audience and generate traffic. Reported on-site and on camera for original video productions and events like red carpets.
Strategy & Copy Lead at Romina Massa
January 1, 2016 - PresentDrive LinkedIn-led growth by crafting high-converting content and connection strategies that turn visibility into pipeline. Help clients build trust, spark conversations, and convert attention into action by leveraging AI-powered tools and human-first messaging to optimize lead generation from targeting through conversion. Develop end-to-end digital marketing strategies that blend storytelling, behavioral insights, and analytics across social, email, and paid media. Collaborate with founders, executives, and growth teams to translate thought leadership into measurable outcomes such as qualified calls, audience growth, and scalable brand credibility.
Sr. Digital/Social Strategist at BETAH Associates, Inc.
May 31, 2024 - July 21, 2025Directed digital marketing campaigns for federal clients, using AI tools to enhance performance and optimize strategies with measurable results in public health initiatives. Coordinated multi-channel strategies integrating social media, email, and website platforms to maximize audience reach and engagement. Applied technical expertise and strategic insight to deliver impactful campaigns, surpassing objectives and fostering alignment across marketing and communications teams.
Social Media Strategist at Brand Poets
April 30, 2024 - July 21, 2025Developed social media strategies for real estate, education, and fashion clients. Managed paid social media campaigns including strategy, execution, analytics, and performance tracking. Collaborated with clients to ensure strategic alignment and achievement of campaign goals.
Director of Experimentation at Pulso
February 28, 2021 - July 21, 2025Aligned experimentation objectives with organizational goals by collaborating with content, data, and executive teams. Increased audience engagement by testing and validating creative strategies including targeted messaging and multimedia formats resonating with progressive values. Developed and implemented testing frameworks for Meta ads and Messenger bot interactions, driving continuous campaign optimization and scalability.
Director of New Platforms at Pulso
September 30, 2020 - July 21, 2025Oversaw identification, evaluation, and integration of new platforms and technologies aligned with business objectives. Developed strategies for launching new platforms or expanding digital presence to enhance reach and market positioning. Successfully grew Instagram following from 7,000 to 150,000 in under a year during a data-driven campaign supported by a $750K budget, while aligning messaging with progressive values to drive engagement.
Community Manager at Khoros
February 28, 2021 - July 21, 2025Acted as the voice of Facebook in realtime social interactions with major brands such as Variety and IGN. Conducted social listening and sentiment analysis for clients including Lucasfilm. Engaged with online communities across platforms to foster interaction and bolster brand positioning.
Case Study Interviewer at Advisable.com
October 31, 2020 - July 21, 2025Conducted in-depth interviews with SaaS industry professionals to gather insights. Transcribed and summarized interview data providing valuable feedback and analysis. Collaborated with team to present findings and recommendations for product development.
Social Media Manager at Trafilea
February 29, 2020 - July 21, 2025Developed and executed innovative social media campaigns aligned with client messaging and target audiences. Employed organic and paid strategies to maximize engagement and foster meaningful communities. Delivered analytics-focused reports emphasizing performance metrics and data-driven storytelling.
Experience Strategy Supervisor at Zimmerman Advertising
May 31, 2019 - July 21, 2025Developed and executed social media campaigns for clients including La-Z-Boy and Lumber Liquidators. Led the strategy and creative for a successful social media campaign featuring Kristen Bell as spokesperson. Managed a team to optimize productivity and accountability.
Senior Social Media Manager at Nobox
July 31, 2018 - July 21, 2025Led social media strategy and content execution for Marriott CALA region, driving brand awareness and engagement. Developed social media strategies for partnerships with global brands like NFL and NBA. Managed multiple brand teams ensuring alignment with campaigns. Shorty Awards finalist.
Social Media Manager at Nobox
July 31, 2017 - July 21, 2025Managed Marriott’s CALA social media channels, analyzing metrics to meet KPIs. Created and executed cross-channel campaigns and content calendars. Produced diverse content including in-house and user-generated content.
Content Manager at Chaban Wellness
June 30, 2016 - July 21, 2025Developed and implemented inbound marketing content strategy, producing and editing web content for blogs and videos. Monitored web traffic and sales for optimization. Created scripts for TV and radio segments centered around the brand.
Senior Digital Producer at Univision Communications Inc.
September 30, 2015 - July 21, 2025Developed original video content for major shows, drove content strategy and promotion to boost audience engagement, and consistently met performance KPIs.
Entertainment Editor at Terra.com
September 30, 2014 - July 21, 2025Produced media content in English and Spanish for various entertainment channels. Created articles, photo galleries, and videos to build audience and traffic. Reported onsite and on camera at events.
Education
Bachelor of Arts at Florida Atlantic University
January 1, 2010 - December 31, 2013Bachelor of Arts at Florida Atlantic University
January 1, 2010 - December 31, 2013Bachelor of Arts at Florida Atlantic University
January 1, 2010 - December 31, 2013Qualifications
Industry Experience
Media & Entertainment, Professional Services, Government, Real Estate & Construction, Education, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Content Creator
We have the best content creator experts on Twine. Hire a content creator in Port St. Lucie today.