Available to hire
Hi, I’m Romina — a UI and Product Designer with 10+ years of experience creating intuitive, visually refined digital experiences across web, desktop, and mobile. I specialise in user-centred design, interaction design, accessibility, and building scalable design systems.
With a background in visual communication and professional UX/UI training, I combine strong foundations in typography, colour theory, and layout with hands-on prototyping and high-fidelity UI design.
I have extensive experience translating new or evolving brand identities into cohesive digital experiences — integrating them seamlessly into scalable design systems and component libraries. I thrive in collaborative, cross-functional environments, and I’m skilled at turning complex ideas into elegant, user-friendly interfaces that enhance both product clarity and brand expression.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Bulgarian
Fluent
Work Experience
Senior UI Designer at VCCP Bernadette
May 31, 2025 - August 1, 2025Joined mid-project to redesign parts of the Stagecoach app and website (homepage and service update pages) using the new brand direction. Reviewed UX findings and requirements to design an improved app navigation UI aligned with user needs. Improved and rebuilt a design system, applying a mobile-first, responsive UI approach. Designed key app features and web layouts, ensuring brand consistency across platforms. Applied the new National Lottery branding across web and app interfaces with a focus on playfulness and usability. Reimagined the design of lottery card modules for visual consistency and delight across various game types. Enhanced core components to reflect the new brand tone — bold, vibrant, and accessible — while ensuring cohesion in the digital experience.
SVC - UI at Digitas x Nivea
December 31, 2024 - August 1, 2025Collaborated with NIVEA’s cross-functional team (UX writers, art directors, product designers) on global website concept. Created and managed high-quality visual assets aligned with evolving brand direction. Developed a visual asset strategy to identify content gaps and optimise consistency. Contributed to overall UI design execution across key pages. Recommended a more video-driven interface to enhance storytelling and user engagement.
UI/UX Designer at Innermost
August 31, 2024 - August 1, 2025Conducted a full website audit to identify UX/UI pain points across key pages. Developed user personas based on behavioural insights and business objectives. Mapped user challenges to strategic goals to inform design direction. Designed a new UI aligned with the refreshed brand identity and content strategy. Improved e-commerce flows — including product pages, subscription clarity, and bundles offering. Enhanced functionality for online consultation and results pages to improve recommendation logic and conversion.
UI/UX Designer at AI Panjab
April 30, 2024 - August 1, 2025Designed an AI-driven platform aimed at preserving Punjab’s cultural heritage through data collection and API training. Collaborated directly with the client to align platform goals with user needs & behaviours. Defined and mapped end-to-end user journeys, wireframes, and information architecture. Developed a modular UI design system to ensure scalability and consistency. Selected and applied a culturally resonant visual style to bring the brand to life. Created custom animated visuals and iconography to enrich the user experience and convey purpose intuitively.
Product Designer at Romina Design
January 31, 2024 - August 1, 2025Created and launched a personal art e-commerce platform as a hands-on branding and digital strategy project. Defined brand positioning, messaging, and storytelling to create an emotionally resonant experience. Designed and implemented the full Shopify UI/UX, optimising for conversion and visual storytelling. Created all supporting brand assets — including logos, product visuals, promotional videos, and UI components. Applied best practices in e-commerce UX, content design, and mobile responsiveness.
Lead UI Designer at VCCP Bernadette
March 31, 2023 - August 1, 2025Led UI design for a web-based at-home blood testing platform in the US health tech market. Collaborated closely with Abbott’s UX team, product managers, and clinical stakeholders. Developed a new, scalable design system tailored to health compliance and accessibility needs. Integrated a refreshed brand identity with Abbott’s global design standards for visual cohesion. Translated wireframes into high-fidelity UI, focusing on clarity, trust, and user reassurance. Delivered design strategy presentations & sprint updates to internal and external teams. Proposed UX improvements for modules to enhance usability and patient engagement.
UX/UI Designer at Brandpie
August 31, 2022 - August 1, 2025Joined during the final discovery phase to support the redesign of a large-scale web-based platform in the energy sector. Reviewed user research, journeys, and personas to inform improvements to information architecture and UI flow. Collaborated with UX leads and writers to define the site’s information architecture and refine the navigation UI design. Translated IA into structured wireframes with a focus on user clarity and content accessibility. Contributed to the development of a modular atomic design system, focusing on button interactions and UI consistency. Designed reusable template pages to support scalable development and ensure visual alignment across the platform.
Senior Designer at VCCP Bernadette
June 30, 2022 - August 1, 2025Led end-to-end design of unbranded disease awareness platform from concept to launch. Developed comprehensive visual style guide and UI component system. Designed responsive website architecture and user interface pages. Created accessibility tool specifically for visually impaired users. Designed and developed interactive awareness quiz-game. Led complete website redesign and established visual direction for Servier - Daflon Global Website. Managed stakeholder relationships across multiple teams. Coordinated with in-house specialists and conducted usability testing and user research. Delivered enhanced user experience through data-driven design solutions.
Product Designer at Joro Experiences
April 30, 2022 - August 1, 2025Conducted stakeholder interviews and identified key business challenges in corporate partnerships. Presented user research findings to business stakeholders and analysed customer browsing behaviour. Translated research insights into strategic solutions to expand business offerings and improve lead generation. Managed customer research process including recruitment and user interviews. Created decision behaviour mapping to understand customer decision-making processes. Prioritised website content and features based on customer behaviour analysis. Developed strategic recommendations for improved user experience and lead conversion.
Visual Designer at Vitl.com
February 29, 2020 - August 1, 2025Established design standards and best practices across all digital products. Designed mobile-first UI features and experiences for main website. Led Health Goals product launch including UI design and art direction. Redesigned homepage and navigation bar with improved information architecture. Developed Results Page AI user flows, wireframes, and UI implementation. Analysed user research to identify and solve UX problems on product pages. Collaborated with front-end developers and presented solutions to stakeholders. Directed product photography and briefed external agencies on creative execution.
Digital Designer at Intu
April 30, 2019 - August 1, 2025Led creative development and execution of assets for platform and email communications. Collaborated with internal stakeholders whilst independently directing design strategy. Generated inspirational marketing campaigns and designed product launch campaign for Intu Pocket app. Improved digital image production workflows for website and social media platforms. Managed creative assets across multiple touchpoints for fast-growing digital platform.
Contract Designer at Grosvenor
April 30, 2019 - August 1, 2025Consulted and provided design feedback on new brand guidelines. Created new marketing collateral, while implementing, tweaking, and adapting existing designs. Supported new rebranded website launch. Sourced and retouched images for print and web.
Senior Creative at Simba Sleep
November 30, 2018 - August 1, 2025Brand guidelines evolving and improving. Led design and branding for Zed Rooms Project including web and print concept and art direction to execution and project launch. Developed concepts and storyboards for Simba Black Friday & Always on Offer Digital Campaign. Supported art director with concepts and sketches for Simba New Product shooting. Part of the Brand Champions Team defining and evolving the brand.
Product Marketing Designer at FutureLearn.com
June 30, 2018 - August 1, 2025Led FutureLearn marketing collateral design, art direction and execution in collaboration with the copywriter. Created FL Partners Brand Guidelines. Participated in UX workshops for solving product problems using user-centered design principles and conducting user research, analyzing results and integrating changes into the design process.
Integrated Designer at Synnapps UK
January 31, 2016 - August 1, 2025Designed Synnapps portfolio and case studies. Involved in the end-to-end design process from concept to wireframing and visual solutions. Provided web and app design for a variety of client briefs and designed UI style guidelines. Rebranded and improved style guides for T-Magazine visual identities. Supported clients with marketing materials for print and digital.
Client - Freelance Product Designer at Joro Experiences
October 31, 2015 - August 1, 2025Worked across re-branding and all brand communications for clients, including website and promotional materials design. Managed brand guidelines, UI design, and online & offline materials. Created New Alchimidia Website Design UI and marketing print collateral design.
Product Visual Designer at Vitl
August 31, 2014 - August 1, 2025Designed layouts and covers for European Business Review and The World Financial Review/Magazine. Created digital and print banners for clients. Selected relevant images for articles.
Education
BA (hons) at Birmingham Institute of Art & Design
January 1, 2010 - December 31, 2013Level 3 Foundation Diploma Art and Design at Birmingham Institute of Art & Design
January 1, 2009 - December 31, 2010High School Diploma at National High School of Arts “Dobry Hristov”
January 1, 2003 - December 31, 2008Qualifications
Product Design inc. UX & UI
January 1, 2020 - March 31, 2020Industry Experience
Healthcare, Travel & Hospitality, Energy & Utilities, Retail, Software & Internet, Media & Entertainment, Consumer Goods
Selection of latest work
Hire a UI Designer
We have the best ui designer experts on Twine. Hire a ui designer in London today.