Hi, I'm Robin, a results-driven social media manager and content strategist based in Nairobi, Kenya. I have hands-on experience growing and revitalizing digital brands. Most recently, I led the transformation of @ArsenalZne’s X presence, taking it from inactivity to high engagement; boosting daily impressions from 2.6k to over 498k, and increasing followers from 21k to 22.6k in just one month. I specialize in data-led content planning, real-time campaign execution, and audience growth strategy. By optimizing post timing and format, I’ve consistently driven 10% weekly follower growth and improved brand visibility. I’m passionate about football culture, digital storytelling, and creating content that not only engages but builds long-term community trust.

Hi, I'm Robin, a results-driven social media manager and content strategist based in Nairobi, Kenya. I have hands-on experience growing and revitalizing digital brands. Most recently, I led the transformation of @ArsenalZne’s X presence, taking it from inactivity to high engagement; boosting daily impressions from 2.6k to over 498k, and increasing followers from 21k to 22.6k in just one month. I specialize in data-led content planning, real-time campaign execution, and audience growth strategy. By optimizing post timing and format, I’ve consistently driven 10% weekly follower growth and improved brand visibility. I’m passionate about football culture, digital storytelling, and creating content that not only engages but builds long-term community trust.

Available to hire

Hi, I’m Robin, a results-driven social media manager and content strategist based in Nairobi, Kenya. I have hands-on experience growing and revitalizing digital brands.

Most recently, I led the transformation of @ArsenalZne’s X presence, taking it from inactivity to high engagement; boosting daily impressions from 2.6k to over 498k, and increasing followers from 21k to 22.6k in just one month.

I specialize in data-led content planning, real-time campaign execution, and audience growth strategy. By optimizing post timing and format, I’ve consistently driven 10% weekly follower growth and improved brand visibility.

I’m passionate about football culture, digital storytelling, and creating content that not only engages but builds long-term community trust.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Head of Content Marketing at Arsenal Zone Social Media Management
May 1, 2025 - Present
Revitalized the Arsenal Zone Twitter/X account from a dormant state with 21k followers to 23k in one and a half months by implementing a strategic content plan focused on Arsenal FC updates and fan engagement. Increased daily impressions dramatically, peaking at nearly 500k, and optimized posting schedules using X analytics, leading to a 10% weekly follower increase and re-establishing the account as a vibrant Arsenal community hub.
Game Insight Coach at Indefinita Project
May 1, 2025 - Present
Serve as part-time Video Scout and Analyst focused on football talent identification and performance evaluation through video analysis. Responsibilities include utilizing video analysis tools to tag key actions and compile reports to enhance player development decision-making.
Part-time Video Scout at Scouting Agency Collaboration
April 1, 2025 - Present
Collaborate on a long-term, commission-based project with a scouting agency consulting for Swiss teams. Identify and evaluate potential signings under NDA, delivering detailed video-based scouting reports to guide clubs in acquiring high-potential players fitting their style and resale value.
Independent Analyst & Writer at Football Tactics Research Project
March 31, 2025 - July 30, 2025
Authored a 6-month study examining the historical emergence of football styles, synthesizing tactical evolution with cultural theory. Published on Substack and driven by engagement with a 12.4k+ Twitter follower audience, delivering in-depth scholarly football discourse online.
Video Scout at Player Agency Scouting
December 31, 2024 - July 30, 2025
Consulted for a player agency scouting talent, analyzing player footage using Once Video Analyser and focusing on player fit within team tactics to support recruitment decisions. Produced comprehensive video scouting reports influencing recruitment.
Video Analyst at Saudi Pro League Opposition Analysis
January 31, 2024 - July 30, 2025
Supported an independent agency servicing Saudi Pro League teams by analyzing match footage confidentially. Used specialized tools to identify key tactical patterns, enhancing team preparations against opponents over a 4-month contract.
Founder & Content Creator at Personal Brand – Football Analysis & Content Creation
January 1, 2023 - Present
Founded and grew a football tactics-focused brand on Twitter/X to 12.4k+ followers with original video analysis and tactical threads. Created European football content with emphasis on tactics and player development, engaging with players, coaches, and analysts to generate freelance and collaborative opportunities. Primary channel for Substack article distribution.

Education

Bachelor of Science at United States International University - Africa
January 1, 2022 - May 31, 2026

Qualifications

Once Video Analyst Certification
January 11, 2030 - July 30, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet
    uniE621 Arsenal Zone – Social Media Revamp & Growth Strategy
    Spearheaded the relaunch and growth of Arsenal Zone, a fan-driven X (formerly Twitter) account focused on Arsenal Football Club. Transformed the page from inactivity to a thriving football community by implementing a data-informed content strategy, real-time engagement during matches, and optimized posting practices. Key achievements: Increased follower count from 21k to 22.6k in under one month Boosted daily impressions from 2.6k to peaks of 498k Drove consistent 10% weekly follower growth Executed content campaigns around matchdays, transfer news, and player highlights Established Arsenal Zone as a trusted voice within the Arsenal fan ecosystem. canva branding socialmedia contentstrategy socialmediastrategy growthstrategy