Available to hire
Hi, I’m Ron W. LaGon, a U.S. Navy veteran and a full-spectrum web developer with extensive experience in Salesforce Marketing Cloud, WordPress, MemberGate, and custom CMS platforms. I’m adept at front-end and back-end web development, email marketing automation, and digital advertising production for both enterprise and agency environments.
I have a proven track record of optimizing web platforms, designing responsive experiences, and executing high-impact campaigns across web, email, and display media. I thrive in cross-functional settings and excel at aligning platform initiatives with business goals, delivering scalable and reliable digital solutions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Platform Manager at National Restaurant Association
February 1, 2024 - PresentManaged and optimized website infrastructure to ensure performance, scalability, and reliability. Led MemberGate platform operations for subscriptions, content, and learning management. Developed and maintained web features using modern technologies. Ensured responsive, user-friendly design and monitored platform performance. Coordinated with outsourced developers to deliver technical solutions. Aligned platform initiatives with business goals through cross-functional collaboration. Created reports and documentation to support strategic decisions. Engaged external stakeholders to enhance the company’s digital platform presence.
Senior Web & CRM Developer at Weber Grills
May 31, 2024 - July 31, 2025Developed and tested dynamic marketing and service emails in Emarsys and Salesforce Marketing Cloud. Built automated customer journeys driven by behavioral and transactional data. Created responsive, branded email templates and ensured global asset consistency. Leveraged HTML5, CSS3, JavaScript/jQuery, Sass, and Foundation for front-end email development. Performed QA and rendering tests using Litmus to ensure cross-client compatibility. Integrated emails with CRM systems via REST APIs and PHP. Queried SQL databases to power personalized, data-driven email content. Collaborated with cross-functional teams to deliver cohesive CRM and web solutions.
Senior Web & Digital Advertising Developer at DDB
May 31, 2023 - July 31, 2025Developed and maintained high-performing digital advertising assets for major brands including McDonald’s, Mars/Wrigley, Capital One, and Jeep. Spearheaded large-scale Flash-to-HTML5 ad unit conversions to meet modern browser standards, ensuring compliance with IAB guidelines and brand consistency. Engineered dynamic, cross-platform ad experiences using HTML5, CSS3, JavaScript (jQuery, D3.js), PHP, and legacy Flash (AS2/AS3). Led front-end development for EnergyUpgradeCA.org using modern JavaScript frameworks such as Ember and Angular to enhance UX and data visualization. Designed, automated, and analyzed email marketing campaigns in Salesforce Marketing Cloud, including journey creation, tagging, and performance optimization. Brought 8+ years of hands-on experience in digital ad development and marketing technologies, driving measurable results across top-tier client campaigns.
Flash Application Developer at Project Leadership Associates (PLA)
June 30, 2013 - July 31, 2025Designed and developed a dynamic Flash-based media player for NEC Displays, supporting widget integration and paid advertisement delivery. Built and integrated a Flash-driven Content Management System (CMS) to schedule, manage, and update display content in real time. Implemented content analytics within Flash applications to track performance, user interaction, and optimize media playback.
Senior E-Learning Developer at Lockheed Martin
February 28, 2013 - July 31, 2025Architected and implemented interactive training solutions, optimizing content delivery through advanced use of ActionScript 3.0, HTML, Flash, and XML. Spearheaded the end-to-end development of field-deployable E-Learning modules, ensuring seamless integration of multimedia and dynamic data sources. Developed high-impact E-Learning experiences by combining front-end technologies with XML-based data management to enhance user engagement and training effectiveness.
Digital Marketing & Advertising Developer at Dotomi
February 28, 2011 - July 31, 2025Engineered dynamic, personalized digital marketing assets for 50 of the top 100 online retailers, enhancing customer engagement for brands like Williams Sonoma, Home Depot, OfficeMax, Under Armour, and Office Depot. Developed and customized rich media ad templates using Flash, ActionScript 2.0/3.0, Illustrator, and Photoshop, optimizing creative performance across multiple campaigns. Collaborated with marketing and design teams to deliver targeted, high-impact advertising experiences aligned with client branding and campaign goals.
Platform Manager at National Restaurant Association
February 1, 2024 - PresentManaged and optimized website infrastructure to ensure performance, scalability, and reliability. Led MemberGate platform operations for subscriptions, content, and learning management. Developed and maintained web features using modern technologies, ensured responsive, user-friendly design, and monitored platform performance. Coordinated with outsourced developers to deliver technical solutions. Aligned platform initiatives with business goals through cross-functional collaboration. Created reports and documentation to support strategic decisions and engaged external stakeholders to enhance the company’s digital platform presence.
Senior Web & CRM Developer at Weber Grills
May 1, 2024 - August 14, 2025Developed and tested dynamic marketing and service emails in Emarsys and Salesforce Marketing Cloud. Built automated customer journeys driven by behavioral and transactional data. Created responsive, branded email templates and ensured global asset consistency. Leveraged HTML5, CSS3, JavaScript/jQuery, Sass, and Foundation for front-end email development. Performed QA and rendering tests using Litmus to ensure cross-client compatibility. Integrated emails with CRM systems via REST APIs and PHP. Queried SQL databases to power personalized, data-driven email content. Collaborated with cross-functional teams to deliver cohesive CRM and web solutions.
Senior Web & Digital Advertising Developer at DDB
May 1, 2023 - August 14, 2025Developed and maintained high-performing digital advertising assets for major brands including McDonald’s, Mars/Wrigley, Capital One, and Jeep. Spearheaded large-scale Flash-to-HTML5 ad unit conversions to meet modern browser standards, ensuring compliance with IAB guidelines and brand consistency. Engineered dynamic, cross-platform ad experiences using HTML5, CSS3, JavaScript (jQuery, D3.js), PHP, and legacy Flash (AS2/AS3). Led front-end development for EnergyUpgradeCA.org using modern JavaScript frameworks such as Ember and Angular to enhance UX and data visualization. Designed, automated, and analyzed email marketing campaigns in Salesforce Marketing Cloud, including journey creation, tagging, and performance optimization.
Flash Application Developer at Project Leadership Associates (PLA)
June 30, 2013 - August 14, 2025Designed and developed a dynamic Flash-based media player for NEC Displays, supporting widget integration and paid advertisement delivery. Built and integrated a Flash-driven Content Management System (CMS) to schedule, manage, and update display content in real time. Implemented content analytics within Flash applications to track performance, user interaction, and optimize media playback.
Senior E-Learning Developer at Lockheed Martin
February 28, 2013 - August 14, 2025Architected and implemented interactive training solutions, optimizing content delivery through advanced use of ActionScript 3.0, HTML, Flash, and XML. Spearheaded the end-to-end development of field-deployable E-Learning modules, ensuring seamless integration of multimedia and dynamic data sources. Developed high-impact E-Learning experiences by combining front-end technologies with XML-based data management to enhance user engagement and training effectiveness.
Digital Marketing & Advertising Developer at Dotomi
February 28, 2011 - August 14, 2025Engineered dynamic, personalized digital marketing assets for 50 of the top 100 online retailers, enhancing customer engagement for brands like Williams Sonoma, Home Depot, OfficeMax, Under Armour, and Office Depot. Developed and customized rich media ad templates using Flash, ActionScript 2.0/3.0, Illustrator, and Photoshop, optimizing creative performance across multiple campaigns. Collaborated with marketing and design teams to deliver targeted, high-impact advertising experiences aligned with client branding and campaign goals.
Platform Manager at National Restaurant Association
February 1, 2024 - PresentManaged and optimized website infrastructure for performance, scalability, and reliability. Led MemberGate platform operations handling subscriptions, content, and learning management. Developed and maintained web features using modern technologies focusing on responsive, user-friendly design. Coordinated with outsourced developers to implement technical solutions aligned with business goals. Created reports and documentation to support strategic decisions and engaged with external stakeholders to enhance the company’s digital presence.
Senior Web & CRM Developer at Weber Grills
May 1, 2024 - September 3, 2025Developed and tested dynamic marketing and service emails using Emarsys and Salesforce Marketing Cloud. Built automated customer journeys based on behavioral and transactional data. Created branded, responsive email templates ensuring global consistency. Utilized HTML5, CSS3, JavaScript/jQuery, Sass, and Foundation for front-end email development. Performed QA and rendering tests using Litmus to ensure compatibility. Integrated emails with CRM via REST APIs and PHP and queried SQL databases for personalized content. Collaborated cross-functionally to deliver cohesive CRM and web solutions.
Senior Web & Digital Advertising Developer at DDB
May 1, 2023 - September 3, 2025Developed and maintained digital advertising assets for major brands including McDonald’s, Mars/Wrigley, Capital One, and Jeep. Led Flash-to-HTML5 ad unit conversions for modern browser compliance and IAB standards. Engineered dynamic cross-platform ads using HTML5, CSS3, JavaScript (jQuery, D3.js), PHP, and legacy Flash. Led front-end development for EnergyUpgradeCA.org employing Ember and Angular frameworks to improve UX and data visualization. Designed and executed email marketing campaigns in Salesforce Marketing Cloud, implementing journey creation, tagging, and performance optimization. Offered over 8 years of hands-on experience driving measurable results for top-tier clients.
Flash Application Developer at Project Leadership Associates (PLA)
June 30, 2013 - September 3, 2025Designed and developed a dynamic Flash-based media player for NEC Displays supporting widget integration and paid ad delivery. Built a Flash-driven Content Management System (CMS) to schedule, manage, and update real-time display content. Implemented content analytics within Flash applications to track performance, optimize user interaction, and media playback.
Senior E-Learning Developer at Lockheed Martin
February 28, 2013 - September 3, 2025Architected and implemented interactive training solutions utilizing ActionScript 3.0, HTML, Flash, and XML. Delivered field-deployable e-learning modules integrating multimedia and dynamic data sources. Developed engaging e-learning experiences combining front-end technologies with XML-based data management to enhance user engagement and training effectiveness.
Digital Marketing & Advertising Developer at Dotomi
February 28, 2011 - September 3, 2025Engineered dynamic, personalized digital marketing assets for 50 of the top 100 online retailers, augmenting customer engagement for brands such as Williams Sonoma, Home Depot, OfficeMax, Under Armour, and Office Depot. Developed and customized rich media ad templates using Flash, ActionScript 2.0/3.0, Illustrator, and Photoshop optimizing creative performance across campaigns. Collaborated with marketing and design teams to deliver targeted, high-impact advertising solutions aligned with client branding and campaign goals.
Platform Manager at National Restaurant Association
February 1, 2024 - PresentManaged and optimized website infrastructure to deliver high performance and scalable solutions. Led operations on the MemberGate platform covering subscriptions, content, and learning management. Developed and maintained modern web features ensuring responsive, user-friendly design. Coordinated with outsourced developers and collaborated cross-functionally to align platform initiatives with business goals. Created reports and documentation to support strategic decisions and engaged external stakeholders to enhance the digital platform presence.
Senior Web & CRM Developer at Weber Grills
May 1, 2024 - September 3, 2025Developed and tested dynamic marketing and service emails using Emarsys and Salesforce Marketing Cloud. Built automated customer journeys driven by behavioral and transactional data. Created responsive branded email templates and ensured global asset consistency. Utilized HTML5, CSS3, JavaScript/jQuery, Sass, and Foundation for front-end email development. Performed QA and rendering tests with Litmus for cross-client compatibility. Integrated emails with CRM systems via REST APIs and PHP. Queried SQL databases to power personalized data-driven content. Collaborated with cross-functional teams to deliver cohesive CRM and web solutions.
Senior Web & Digital Advertising Developer at DDB
May 1, 2023 - September 3, 2025Developed and maintained high-performing digital advertising assets for clients such as McDonald's, Mars/Wrigley, Capital One, and Jeep. Led conversions of Flash ads to HTML5 compliant with IAB standards. Engineered dynamic, cross-platform ads using HTML5, CSS3, JavaScript (jQuery, D3.js), PHP, and legacy Flash technologies. Led front-end development for EnergyUpgradeCA.org using Ember and Angular frameworks to improve UX and data visualization. Designed and analyzed email marketing campaigns in Salesforce Marketing Cloud including journey creation, tagging, and optimization. Delivered measurable results over 8+ years on top-tier client campaigns.
Flash Application Developer at Project Leadership Associates (PLA)
June 30, 2013 - September 3, 2025Designed and developed a dynamic Flash-based media player for NEC Displays with widget integration and paid advertisement delivery. Built a Flash-driven Content Management System (CMS) for real-time content scheduling and management. Implemented content analytics within Flash apps to track performance and optimize media playback.
Senior E-Learning Developer at Lockheed Martin
February 28, 2013 - September 3, 2025Architected and implemented interactive training solutions using ActionScript 3.0, HTML, Flash, and XML. Led end-to-end development of field-deployable E-Learning modules integrating multimedia and dynamic data. Created engaging e-learning experiences to enhance user engagement and training effectiveness.
Digital Marketing & Advertising Developer at Dotomi
February 28, 2011 - September 3, 2025Developed personalized and dynamic marketing assets for top online retailers including Williams Sonoma, Home Depot, OfficeMax, Under Armour, and Office Depot. Customized rich media ad templates using Flash, ActionScript 2.0/3.0, Illustrator, and Photoshop. Collaborated with marketing and design teams to deliver targeted, high-impact advertising aligned with branding and campaign goals.
Senior Web & CRM Developer at Weber Grills
May 1, 2021 - May 1, 2024Developed and tested dynamic marketing and service emails in Emarsys and Salesforce Marketing Cloud. Built automated customer journeys driven by behavioral and transactional data. Created responsive, branded email templates and ensured global asset consistency. Worked with HTML5, CSS3, JavaScript/jQuery, and PHP for front-end email development; performed QA with Litmus and integrated emails with CRM systems via REST APIs.
Senior Web & Digital Advertising Developer at DDB
July 1, 2013 - May 1, 2023Developed and maintained digital advertising assets for major brands including McDonald’s, Mars/Wrigley, Capital One, and Jeep. Led Flash-to-HTML5 ad unit conversions, ensuring IAB compliance and brand consistency. Engineered cross-platform ad experiences using HTML5, CSS3, JavaScript (jQuery, D3.js), PHP, and legacy Flash (AS2/AS3). Led front-end development for EnergyUpgradeCA.org using Ember and Angular to enhance UX and data visualization. Designed, automated, and analyzed email marketing campaigns in Salesforce Marketing Cloud, including journey creation, tagging, and performance optimization.
Senior E-Learning Developer at Lockheed Martin
December 1, 2012 - February 1, 2013Architected and implemented interactive training solutions, optimizing content delivery through ActionScript 3.0, HTML, Flash, and XML. Spearheaded the end-to-end development of field-deployable E-Learning modules, ensuring seamless integration of multimedia and dynamic data sources. Developed high-impact E-Learning experiences by combining front-end technologies with XML-based data management to enhance user engagement and training effectiveness.
Digital Marketing & Advertising Developer at Dotomi
May 1, 2010 - February 1, 2011Engineered dynamic, personalized digital marketing assets for top online retailers, enhancing customer engagement. Developed and customized rich media ad templates using Flash, ActionScript 2.0/3.0, Illustrator, and Photoshop, optimizing creative performance across campaigns.
Education
Bachelor's Degree at University of Illinois at Urbana Champaign
January 1, 2000 - December 31, 2004Major in Computer Science at University of Illinois at Urbana Champaign
January 11, 2030 - August 14, 2025Major in Computer Science at University of Illinois at Urbana Champaign
January 11, 2030 - September 3, 2025Major in Computer Science at University of Illinois at Urbana Champaign
January 11, 2030 - September 3, 2025Bachelor's degree at University of Illinois at Urbana-Champaign
January 11, 2030 - January 13, 2026Qualifications
iAB Certified
January 1, 2010 - December 31, 2010DoubleClick certified
January 1, 2010 - December 31, 2010FlashTalking certified
January 1, 2010 - December 31, 2010iAB Certified
January 11, 2030 - August 14, 2025DoubleClick certified
January 11, 2030 - August 14, 2025FlashTalking certified
January 11, 2030 - August 14, 2025iAB Certified
January 11, 2030 - September 3, 2025DoubleClick certified
January 11, 2030 - September 3, 2025FlashTalking certified
January 11, 2030 - September 3, 2025IAB Certified
January 11, 2030 - September 3, 2025DoubleClick Certified
January 11, 2030 - September 3, 2025FlashTalking Certified
January 11, 2030 - September 3, 2025iAB Certified
January 11, 2030 - January 13, 2026DoubleClick certified
January 11, 2030 - January 13, 2026FlashTalking certified
January 11, 2030 - January 13, 2026Industry Experience
Retail, Media & Entertainment, Software & Internet, Government, Consumer Goods, Professional Services, Computers & Electronics, Non-Profit Organization, Manufacturing, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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