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I am a multidisciplinary creative professional with 5+ years of experience, specializing in art direction, storytelling and content development. Beginning my career as a Graphic Designer, I have grown into strategic and leadership roles spanning Social Media Management, Brand Activation, and Head of Visual (Art Director & Head of Production). Currently I work as a Digital Art Director at a creative consultancy where I develop content and campaign strategies for one of Indonesia's largest telco companies. I lead the visual direction and creative execution of always-on and campaign social content across multiple platforms, collaborating with copywriters, strategists, vendors and regional teams to deliver cohesive campaigns. I am honored to have won the Citraparwara Award 2025 for Best Audio Ads, with notable campaigns and IPs like Meja Kuning and strong growth in Indosat IM3 social channels.…I am a multidisciplinary creative professional with 5+ years of experience, specializing in art direction, storytelling and content development. Beginning my career as a Graphic Designer, I have grown into strategic and leadership roles spanning Social Media Management, Brand Activation, and Head of Visual (Art Director & Head of Production). Currently I work as a Digital Art Director at a creative consultancy where I develop content and campaign strategies for one of Indonesia's largest telco companies. I lead the visual direction and creative execution of always-on and campaign social content across multiple platforms, collaborating with copywriters, strategists, vendors and regional teams to deliver cohesive campaigns. I am honored to have won the Citraparwara Award 2025 for Best Audio Ads, with notable campaigns and IPs like Meja Kuning and strong growth in Indosat IM3 social channels.

Roro Mina

Brand Designer, Art Director, Graphic Designer, +5

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I am a multidisciplinary creative professional with 5+ years of experience, specializing in art direction, storytelling and content development. Beginning my career as a Graphic Designer, I have grown into strategic and leadership roles spanning Social Media Management, Brand Activation, and Head of Visual (Art Director & Head of Production). Currently I work as a Digital Art Director at a creative consultancy where I develop content and campaign strategies for one of Indonesia's largest telco companies. I lead the visual direction and creative execution of always-on and campaign social content across multiple platforms, collaborating with copywriters, strategists, vendors and regional teams to deliver cohesive campaigns. I am honored to have won the Citraparwara Award 2025 for Best Audio Ads, with notable campaigns and IPs like Meja Kuning and strong growth in Indosat IM3 social channels.…I am a multidisciplinary creative professional with 5+ years of experience, specializing in art direction, storytelling and content development. Beginning my career as a Graphic Designer, I have grown into strategic and leadership roles spanning Social Media Management, Brand Activation, and Head of Visual (Art Director & Head of Production). Currently I work as a Digital Art Director at a creative consultancy where I develop content and campaign strategies for one of Indonesia's largest telco companies. I lead the visual direction and creative execution of always-on and campaign social content across multiple platforms, collaborating with copywriters, strategists, vendors and regional teams to deliver cohesive campaigns. I am honored to have won the Citraparwara Award 2025 for Best Audio Ads, with notable campaigns and IPs like Meja Kuning and strong growth in Indosat IM3 social channels.

Available to hire

I am a multidisciplinary creative professional with 5+ years of experience, specializing in art direction, storytelling and content development. Beginning my career as a Graphic Designer, I have grown into strategic and leadership roles spanning Social Media Management, Brand Activation, and Head of Visual (Art Director & Head of Production).

Currently I work as a Digital Art Director at a creative consultancy where I develop content and campaign strategies for one of Indonesia’s largest telco companies. I lead the visual direction and creative execution of always-on and campaign social content across multiple platforms, collaborating with copywriters, strategists, vendors and regional teams to deliver cohesive campaigns. I am honored to have won the Citraparwara Award 2025 for Best Audio Ads, with notable campaigns and IPs like Meja Kuning and strong growth in Indosat IM3 social channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Book Illustration

Expert

Narrative Illustration

Expert

3D Animation

Expert

Copywriting

Expert

Language

Indonesian

Fluent

English

Fluent

Work Experience

Digital Art Director at AMBILHATI

May 1, 2025 - Present

Lead content development and visual direction for always-on and campaign social media content across multiple platforms, balancing creativity with performance metrics. Develop Key Visuals and coordinate with production teams to ensure cohesive cascades across digital and printed BAU material and campaigns. Collaborate with copywriters, strategists, vendors and regional teams to deliver cohesive campaigns. Achievements include Citraparwara Award 2025 (Best Audio Ads Sisca The Heartless Brat) and 6M impressions with 50k followers growth on @indosatim3 IG & TT; creation of new IP “Meja Kuning” with over 4.8M views.

Head of Visual at VOSFOYER

January 1, 2023 - November 30, 2024

Provide art direction to ensure visuals meet high quality standards, on-time and within budget; develop visual identity guidelines; coordinate with divisions to support campaign objectives; supervise graphic designers, videographers, photographers and other visual creators; manage video/photo shoots including budgeting, mood boards, storyboards.

Head of Visual (Art Director & Head of Production) at VOSFOYER

January 1, 2023 - November 30, 2024

Direct and oversee the visual output to meet the highest standards of quality while delivering on time and within budget. Develop visual identity and guideline documents to inspire and captivate target audiences. Collaborate with cross-functional teams to ensure visuals support campaign objectives. Lead the work of graphic designers, videographers and photographers, including budgeting, mood boards, storyboards and shoot rundowns.

Brand Activation Executive at VOSFOYER

April 1, 2021 - December 31, 2022

Design and propose 360 campaign strategies aligned with brand objectives, including budgeting, research, and actionable plans. Create compelling pitch decks, execute campaigns, resolve issues and optimize to achieve KPIs. Compile quantitative and qualitative campaign reports to inform future initiatives and build client relationships.

Graphic Designer at VOSFOYER

January 1, 2021 - March 31, 2021

Create appealing visuals according to brand guidelines and assist in monthly social media planning by contributing ideas and insights on visual trends.

Social Media Specialist at SHAMBHALA INDONESIA

April 1, 2020 - December 31, 2021

Develop and execute social media visuals for ongoing campaigns, manage content calendars and optimize posts for engagement and reach.

Graphic Designer & Social Media Specialist at NINJA MEDIA PTE SINGAPORE

September 1, 2019 - January 31, 2021

Create visuals per brand guidelines and contribute to monthly social media planning with ideas on trending visuals and campaigns for clients.

Assistant Producer & Graphic Designer at TRAX FM JAKARTA

June 1, 2018 - December 31, 2018

Create appealing visuals for ongoing campaigns and assist in developing monthly social media plans, offering ideas and insights on current trends.