Roro Mina

Work Experience

Digital Art Director at AMBILHATI
May 1, 2025 - Present
Lead content development and visual direction for always-on and campaign social media content across multiple platforms, balancing creativity with performance metrics. Develop Key Visuals and coordinate with production teams to ensure cohesive cascades across digital and printed BAU material and campaigns. Collaborate with copywriters, strategists, vendors and regional teams to deliver cohesive campaigns. Achievements include Citraparwara Award 2025 (Best Audio Ads Sisca The Heartless Brat) and 6M impressions with 50k followers growth on @indosatim3 IG & TT; creation of new IP “Meja Kuning” with over 4.8M views.
Head of Visual (Art Director & Head of Production) at VOSFOYER
January 1, 2023 - November 30, 2024
Direct and oversee the visual output to meet the highest standards of quality while delivering on time and within budget. Develop visual identity and guideline documents to inspire and captivate target audiences. Collaborate with cross-functional teams to ensure visuals support campaign objectives. Lead the work of graphic designers, videographers and photographers, including budgeting, mood boards, storyboards and shoot rundowns.
Brand Activation Executive at VOSFOYER
April 1, 2021 - December 31, 2022
Design and propose 360 campaign strategies aligned with brand objectives, including budgeting, research, and actionable plans. Create compelling pitch decks, execute campaigns, resolve issues and optimize to achieve KPIs. Compile quantitative and qualitative campaign reports to inform future initiatives and build client relationships.
Graphic Designer at VOSFOYER
January 1, 2021 - March 31, 2021
Create appealing visuals according to brand guidelines and assist in monthly social media planning by contributing ideas and insights on visual trends.
Social Media Specialist at SHAMBHALA INDONESIA
April 1, 2020 - December 31, 2021
Develop and execute social media visuals for ongoing campaigns, manage content calendars and optimize posts for engagement and reach.
Graphic Designer & Social Media Specialist at NINJA MEDIA PTE SINGAPORE
September 1, 2019 - January 31, 2021
Create visuals per brand guidelines and contribute to monthly social media planning with ideas on trending visuals and campaigns for clients.
Assistant Producer & Graphic Designer at TRAX FM JAKARTA
June 1, 2018 - December 31, 2018
Create appealing visuals for ongoing campaigns and assist in developing monthly social media plans, offering ideas and insights on current trends.

Education

Diploma in Illustration and Animation at NAFA Singapore
January 1, 2013 - January 1, 2017
Diploma in Illustration and Animation at NAFA Singapore
January 1, 2013 - December 31, 2017
Digital Marketing Certificate at Lingkaran Digmas
January 1, 2020 - January 1, 2020
Fundamentals of Digital Marketing at Google Digital Garage
January 1, 2021 - January 1, 2021
How to Sell Your Products Certificate at Richie Wirjan
January 1, 2021 - January 1, 2021
Digital Marketing Bootcamp at Markplus Institute
January 1, 2022 - January 1, 2022

Qualifications

Add your qualifications or awards here.