I'm Rory Watson, a marketing graduate with an MSc, described as a strong lateral thinker with things you can’t teach. A great communicator in all forms, a natural craftsman, capable of delivering ideas from concept to execution. A practiced marketing graduate from a top 10 UK university, looking to utilize skills in creativity, business development, advertising, and data analysis. Able to leverage AI tools to streamline workflows and improve results. I thrive on cross-disciplinary projects, combining research, storytelling, design, and media production. My background in writing, film, photography, and digital marketing fuels a proactive, results-driven approach to helping brands connect with audiences.…

Rory Watson

I'm Rory Watson, a marketing graduate with an MSc, described as a strong lateral thinker with things you can’t teach. A great communicator in all forms, a natural craftsman, capable of delivering ideas from concept to execution. A practiced marketing graduate from a top 10 UK university, looking to utilize skills in creativity, business development, advertising, and data analysis. Able to leverage AI tools to streamline workflows and improve results. I thrive on cross-disciplinary projects, combining research, storytelling, design, and media production. My background in writing, film, photography, and digital marketing fuels a proactive, results-driven approach to helping brands connect with audiences.…

Available to hire

I’m Rory Watson, a marketing graduate with an MSc, described as a strong lateral thinker with things you can’t teach. A great communicator in all forms, a natural craftsman, capable of delivering ideas from concept to execution. A practiced marketing graduate from a top 10 UK university, looking to utilize skills in creativity, business development, advertising, and data analysis. Able to leverage AI tools to streamline workflows and improve results.

I thrive on cross-disciplinary projects, combining research, storytelling, design, and media production. My background in writing, film, photography, and digital marketing fuels a proactive, results-driven approach to helping brands connect with audiences.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Market Researcher at Manning Gottlieb OMD
January 1, 2025 - Present
Designed and executed a research plan regarding what effect ethnic minority representation in ads is having on brands and consumers. Analyzed over 250 questionnaire responses and conducted a series of one-to-one interviews to provide actionable insights for the client. Gained familiarity with BrandIndex and SPSS. Developed skills: Research, analysis, ability to meet deadlines, teamwork, communication, diligence, working to client specifications.
Sales Assistant / Social Media Manager at Colorful Outlook, Rugby
January 1, 2024 - Present
Worked for an independent glassware retailer and provided sales assistance to consumers at craft fairs, and managed online brand promotion. Created four short-form content examples that increased average online views by 800%, almost 20k views. Analyzed insights through Meta Business Suite.
Head Bartender at Wennington Hall, Lancaster
January 1, 2024 - December 31, 2024
Led bar operations and customer service; responsible for drink preparation and staffing.
Recycling Operative at SU EZ, Rugby
January 1, 2023 - December 31, 2023
Recycling operative duties.
Gatehouse Operative at EVRI, Rugby
January 1, 2022 - December 31, 2023
Gatehouse duties; security and entry management.
Front of House at Subway, Lancaster University
January 1, 2021 - December 31, 2022
Customer service and front-of-house duties.
Front of House at Longlands Hotel & Cottages, Carnforth
January 1, 2020 - December 31, 2020
Front-of-house duties; hospitality experience.
Warehouse Operative at Hi Speed Services Ltd, Rugby
January 1, 2019 - December 31, 2020
Warehouse operative role.
Sales Assistant / Social Media Manager at Colourful Outlook
January 1, 2024 - Present
Worked for an independent glassware retailer and provided sales assistance to consumers at craft fairs, and managed online brand promo; Created 4 effective short form content examples that increased average online views by 800%, almost 20k views; Analysed insights through Meta Business Suite; Developed skills: proactive marketing, interpersonal sales skills, ability to scale a brand, data interpretation and analysis.
Head Bartender at Wellington Hall, Lancaster
January 1, 2024 - Present
Led bar operations, customer service, and staff coordination within a hospitality setting.
Recycling Operative at SUEZ
January 1, 2023 - Present
Worked in recycling operations; duties included sorting and handling materials, health and safety adherence.
Gatehouse Operative at EVRI
January 1, 2022 - January 1, 2023
Gatehouse duties at Rugby site; security and access control; coordination with logistics.
Front of House at Subway (Lancaster University)
January 1, 2021 - January 1, 2022
Front-of-house duties at campus venue service; customer service and order processing.
Warehouse Operative at Hi Speed Services Ltd
January 1, 2019 - January 1, 2020
Warehouse operations, stock handling and logistics support.

Education

Master of Science in Marketing (Marketing MSc) at Lancaster University
January 1, 2024 - January 1, 2025
Bachelor of Arts (2:1) in Film & Creative Writing at Lancaster University
January 1, 2018 - January 1, 2020
A Levels: English Language & Literature; Film Studies; Media Studies at Royal Leamington Spa College
January 1, 2013 - January 1, 2018
GCSEs at Avon Valley School, Rugby
January 11, 2030 - January 8, 2026
Marketing MSc at Lancaster University
January 1, 2024 - January 1, 2025
BA (2:1) in Film & Creative Writing at Lancaster University
January 1, 2018 - January 1, 2020
A Levels (English Language & Literature, Film Studies, Media Studies) at Royal Leamington Spa College
January 1, 2013 - January 1, 2018
GCSEs at Avon Valley School, Rugby
January 11, 2030 - January 8, 2026

Qualifications

Master of Science in Marketing (Marketing MSc)
January 1, 2024 - January 1, 2025
Bachelor of Arts (2:1) in Film & Creative Writing
January 1, 2018 - January 1, 2020
A Levels: English Language & Literature; Film Studies; Media Studies
January 1, 2013 - January 1, 2018
GCSEs
January 11, 2030 - January 8, 2026
Scholarship awarded - Marketing MSc (Merit)
January 1, 2024 - January 8, 2026
Digital Markstrat Competition Winner
January 1, 2020 - January 8, 2026

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Travel & Hospitality

Skills

Experience Level