Hi, I’m Rosa Logo, a Berlin-based marketing professional with a passion for turning ideas into engaging brand campaigns. I speak six languages and love learning by doing, driving data-driven campaigns across Meta, TikTok, YouTube, and native platforms, while collaborating with influencers and agencies to reach diverse audiences. Over the years I’ve led campaigns for the Italian and German markets at AVA & MAY and felmo, built influencer networks, managed budgets, and produced TikTok content and Instagram Reels. Recently I joined JustWatch as Operations Campaign Manager, overseeing end-to-end ad operations for film studios and streaming clients across Spain and the UK, with ongoing optimization and reporting.

Hi, I’m Rosa Logo, a Berlin-based marketing professional with a passion for turning ideas into engaging brand campaigns. I speak six languages and love learning by doing, driving data-driven campaigns across Meta, TikTok, YouTube, and native platforms, while collaborating with influencers and agencies to reach diverse audiences. Over the years I’ve led campaigns for the Italian and German markets at AVA & MAY and felmo, built influencer networks, managed budgets, and produced TikTok content and Instagram Reels. Recently I joined JustWatch as Operations Campaign Manager, overseeing end-to-end ad operations for film studios and streaming clients across Spain and the UK, with ongoing optimization and reporting.

Available to hire

Hi, I’m Rosa Logo, a Berlin-based marketing professional with a passion for turning ideas into engaging brand campaigns. I speak six languages and love learning by doing, driving data-driven campaigns across Meta, TikTok, YouTube, and native platforms, while collaborating with influencers and agencies to reach diverse audiences.

Over the years I’ve led campaigns for the Italian and German markets at AVA & MAY and felmo, built influencer networks, managed budgets, and produced TikTok content and Instagram Reels. Recently I joined JustWatch as Operations Campaign Manager, overseeing end-to-end ad operations for film studios and streaming clients across Spain and the UK, with ongoing optimization and reporting.

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Work Experience

Campaign Manager at JustWatch
January 1, 2024 - Present
Responsible for operations and campaign management, from media planning and media strategy to campaign execution for theatrical releases, home entertainment titles and sign-ups for VOD (AVOD/SVOD) for film studios and streaming service clients, primarily in Spain and the UK. Independent setup, audiences segmentation, performance monitoring and ongoing optimization of large-scale media campaigns on Meta, YouTube (DV360), TikTok, and Snapchat. Managed substantial monthly budgets. Reporting on campaign performance with data-driven insights. Communicated with film studios, streaming providers, and media agencies to ensure smooth campaign execution. Conducted market research and user surveys to anticipate title success ahead of release.
Junior Marketing Manager - Italian Market at AVA & MAY
June 1, 2021 - Present
Managed marketing campaigns, supported monthly promotional calendars and flash sales for the Italian market. Built and managed a pool of influencers, negotiated with agencies and partners, and managed influencer budgets. Tracked and analyzed influencer performance; managed Facebook content and weekly performance reports. Created Instagram content (stories, reels) and supported Live takeovers. Managed Shopify platform (voucher creation to product shipping). Created and edited Instagram reels. Conducted trend research, monitored competitors, and aligned content strategies with the brand. Planned social media campaigns and generated ideas for new products and seasonal launches. Maintained relationships with B2B partners. Berlin.
Content Marketing Intern - TikTok at Invisible Brands
January 1, 2020 - Present
Content marketing internship focused on TikTok; supported NATURAL MOJO LANGUAGES and Google Ads; received further training in marketing software, social media strategy, and campaign execution.
Operations Campaign Manager at JustWatch
January 1, 2024 - Present
Responsible for ad operations and campaign management, from media planning and media strategy to campaign execution for theatrical releases and home entertainment titles, as well as sign-ups for VOD (AVOD/SVOD) for film studios and streaming service clients, primarily in Spain and the UK. Independent setup, audience segmentation, performance monitoring, and ongoing optimization of large-scale media campaigns on Meta, YouTube (DV360), TikTok, and Snap; monthly budget management; reporting and KPI tracking; coordination with film studios, streaming clients, and agencies to ensure smooth campaign execution.
Social Media Manager - German Market at felmo
November 1, 2021 - April 1, 2023
Set up and optimization of paid social marketing campaigns on Meta, TikTok and Native; conducted A/B testing experiments within the customer acquisition funnel on Facebook Ads Manager; supported graphic designer with concepts and creatives in multiple formats; wrote copy for paid social ads; negotiated with influencers and managed influencer campaigns; maintained relationships with B2B partners (resellers).

Education

MA Creativity and Script Writing at University of Málaga
January 1, 2013 - January 1, 2014
Zertifikat Deutsch B1 at WIPA Berlin
January 1, 2017 - January 1, 2018
Advertising and PR at Malaga University
January 1, 2008 - January 1, 2013
MA Creativity and Script Writing at Rey Juan Carlos University
January 1, 2013 - January 1, 2014
Deutsch B1 Certificate at WIPA Berlin
January 1, 2017 - January 1, 2018

Qualifications

Zertifikat Deutsch B1
January 1, 2017 - January 1, 2018
Advertising and PR Degree
January 11, 2030 - April 21, 2026
MA Creativity and Script Writing
January 11, 2030 - April 21, 2026
Deutsch B1 Certificate
January 11, 2030 - April 21, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services