Senior Brand & Web Designer with 20+ years of experience building brand systems, responsive websites, landing pages, and multi-channel digital campaigns for U.S. and international organizations. I translate complex business goals into clear visual communications across print and digital touchpoints. I collaborate with distributed teams from brief through production and visual QA, managing multiple simultaneous projects while maintaining production quality and brand consistency. My work includes scalable templates, custom vector assets, and campaign creative spanning email, social, presentations, and sales collateral.

ROSA CUEVAS

Senior Brand & Web Designer with 20+ years of experience building brand systems, responsive websites, landing pages, and multi-channel digital campaigns for U.S. and international organizations. I translate complex business goals into clear visual communications across print and digital touchpoints. I collaborate with distributed teams from brief through production and visual QA, managing multiple simultaneous projects while maintaining production quality and brand consistency. My work includes scalable templates, custom vector assets, and campaign creative spanning email, social, presentations, and sales collateral.

Available to hire

Senior Brand & Web Designer with 20+ years of experience building brand systems, responsive websites, landing pages, and multi-channel digital campaigns for U.S. and international organizations. I translate complex business goals into clear visual communications across print and digital touchpoints.

I collaborate with distributed teams from brief through production and visual QA, managing multiple simultaneous projects while maintaining production quality and brand consistency. My work includes scalable templates, custom vector assets, and campaign creative spanning email, social, presentations, and sales collateral.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Graphic & Web Designer at The Media Optimizers
January 1, 2023 - January 1, 2024
Produced high-volume digital assets, websites, landing pages, and campaign creative for multiple client accounts. Maintained brand consistency and production quality across concurrent projects, fast timelines, and distributed teams.
Senior Graphic & Web Designer — Government Communications at Secretaría del Bienestar, Jalisco Delegation / Cámara de Diputados, LXV Legislature
January 1, 2021 - January 1, 2023
Developed web, digital, and print communications for government programs, institutional messaging, and public-facing campaigns. Coordinated multi-format deliverables across stakeholders while maintaining visual consistency and meeting tight deadlines.
Senior Brand & Web Designer at Independent Consultant
January 1, 2001 - Present
Designed high-volume brand and marketing assets across websites, landing pages, digital campaigns, social media, email, presentations, and sales collateral. Developed and extended visual identities and scalable brand systems, including custom vector assets and digital/print templates. Designed 40+ websites and collaborated with developers through implementation and visual QA to ensure consistent, responsive execution. Managed multiple simultaneous projects for U.S. and international clients while coordinating with distributed teams using Slack, Teams, ClickUp, Trello, and Asana.

Education

Bachelor of Fine Arts at Universidad Autónoma de Guadalajara
August 15, 1994 - October 15, 1999
Graphic Designer Degree
Master of Arts at Universidad de Guadalajara
January 5, 2009 - December 17, 2010
New Products Development and Design Degree
Bachelor’s Degree in Graphic Design at Universidad Autónoma de Guadalajara
January 11, 2030 - August 14, 2026
Graduate Studies in New Product Development at Universidad de Guadalajara
January 11, 2030 - August 14, 2026

Qualifications

Web Design Certification
April 12, 2004 - June 14, 2004
Web Design Certification
Wordpress + Elementor Course
September 3, 2018 - December 14, 2018
Webflow
June 8, 2020 - July 3, 2020
EC0301: Design of In-Person Group Training Courses (CONOCER)
January 11, 2030 - August 14, 2026
EC0217.01: Delivery of In-Person Group Training Courses (CONOCER)
January 11, 2030 - August 14, 2026
EC0076: Assessment of Candidate Competence Based on Competency Standards (CONOCER)
January 11, 2030 - August 14, 2026

Industry Experience

Professional Services, Government, Non-Profit Organization, Travel & Hospitality, Software & Internet, Retail, Education, Media & Entertainment, Other