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I am a versatile campaign and ad operations professional with many years of experience across digital and offline media in the APAC region. I excel at managing the full campaign lifecycle, from trafficking and launch to optimization, troubleshooting, billing, and reconciliation across Direct IO, Programmatic Guaranteed, and PMP deals. I thrive on collaborating with sales, account management, ad ops solutions, and vendors to deliver campaigns accurately and on time, while providing data-driven insights to boost performance and revenue. I am hands-on, detail-oriented, and proactive in resolving issues and streamlining workflows to support client success and operational excellence. I value clear communication, structured processes, and continuous learning. Most recent experience includes co-ordinating a full scale sold-out musical production in a local wind-percussion arts group.…I am a versatile campaign and ad operations professional with many years of experience across digital and offline media in the APAC region. I excel at managing the full campaign lifecycle, from trafficking and launch to optimization, troubleshooting, billing, and reconciliation across Direct IO, Programmatic Guaranteed, and PMP deals. I thrive on collaborating with sales, account management, ad ops solutions, and vendors to deliver campaigns accurately and on time, while providing data-driven insights to boost performance and revenue. I am hands-on, detail-oriented, and proactive in resolving issues and streamlining workflows to support client success and operational excellence. I value clear communication, structured processes, and continuous learning. Most recent experience includes co-ordinating a full scale sold-out musical production in a local wind-percussion arts group.

Roselin Khoo

Performance Marketer, Digital Marketer, PPC Manager, +3

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I am a versatile campaign and ad operations professional with many years of experience across digital and offline media in the APAC region. I excel at managing the full campaign lifecycle, from trafficking and launch to optimization, troubleshooting, billing, and reconciliation across Direct IO, Programmatic Guaranteed, and PMP deals. I thrive on collaborating with sales, account management, ad ops solutions, and vendors to deliver campaigns accurately and on time, while providing data-driven insights to boost performance and revenue. I am hands-on, detail-oriented, and proactive in resolving issues and streamlining workflows to support client success and operational excellence. I value clear communication, structured processes, and continuous learning. Most recent experience includes co-ordinating a full scale sold-out musical production in a local wind-percussion arts group.…I am a versatile campaign and ad operations professional with many years of experience across digital and offline media in the APAC region. I excel at managing the full campaign lifecycle, from trafficking and launch to optimization, troubleshooting, billing, and reconciliation across Direct IO, Programmatic Guaranteed, and PMP deals. I thrive on collaborating with sales, account management, ad ops solutions, and vendors to deliver campaigns accurately and on time, while providing data-driven insights to boost performance and revenue. I am hands-on, detail-oriented, and proactive in resolving issues and streamlining workflows to support client success and operational excellence. I value clear communication, structured processes, and continuous learning. Most recent experience includes co-ordinating a full scale sold-out musical production in a local wind-percussion arts group.

Available to hire

I am a versatile campaign and ad operations professional with many years of experience across digital and offline media in the APAC region.
I excel at managing the full campaign lifecycle, from trafficking and launch to optimization, troubleshooting, billing, and reconciliation across Direct IO, Programmatic Guaranteed, and PMP deals.
I thrive on collaborating with sales, account management, ad ops solutions, and vendors to deliver campaigns accurately and on time, while providing data-driven insights to boost performance and revenue.

I am hands-on, detail-oriented, and proactive in resolving issues and streamlining workflows to support client success and operational excellence.
I value clear communication, structured processes, and continuous learning.

Most recent experience includes co-ordinating a full scale sold-out musical production in a local wind-percussion arts group.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Chinese

Fluent

Work Experience

Operations Admin Manager (Contract) at Reverberance Ltd

August 1, 2025 - August 1, 2025

Managed daily operations and project timelines for an arts-based music group, ensuring smooth delivery of performing arts campaigns. Introduced structured workflows to improve stakeholder alignment and communication. Oversaw end-to-end production workflows for a sold-out musical, coordinating talent, production, finance, and marketing teams. Troubleshot operational issues quickly, maintaining delivery standards and client satisfaction.

Photo Operations Producer/Manager (Contract) at Warner Bros Discovery

December 1, 2024 - December 1, 2024

Delivered photo assets for the SEA launch of MAX streaming platform. Investigated and resolved content delivery issues, ensuring quality control across formats. Liaised with localization teams and agencies to meet deadlines for image and key-art delivery. Streamlined task tracking and feedback loops to improve workflow efficiency.

APAC Digital AdOps Manager at Warner Bros Discovery

March 1, 2024 - March 1, 2024

Managed post-sales campaign execution across APAC for Cartoon Network O&O and YouTube, covering trafficking, pacing, optimization, troubleshooting, and billing. Managed Direct IO and Programmatic campaigns, collaborating with Sales, Marketing, Tech Ops, and Programming to ensure accurate setup and delivery. Led APAC-wide YouTube ad inventory consolidation in Google Ad Manager, improving workflow and cost efficiency. Produced self-serve performance benchmark reports and SOPs, supporting sales and marketing teams with actionable insights. Trained sales teams and shared best practices across functions to enhance campaign delivery standards. Developed and maintained SOPs for smoother cross-functional operations.

APAC Digital Ad Operations Team Lead at BBC Global News

March 1, 2021 - March 1, 2021

Managed and mentored a regional AdOps team (Singapore & India) to deliver direct IOs and programmatic campaigns across APAC. Oversaw trafficking, QA, pacing, troubleshooting, reporting, monthly billing, and reconciliation. Acted as escalation point for campaign issues, resolving them quickly and maintaining client satisfaction. Key APAC stakeholder in two global system migrations (sales fulfilment and data management tools), ensuring smooth rollout and training. Revamped the AdOps team with a customer success mindset, improving collaboration with sales and elevating service quality. Worked closely with internal stakeholders to improve workflows and service delivery.

Programmatic Campaign Manager – APAC at AdColony & AudienceScience

November 1, 2017 - November 1, 2017

Managed SEA programmatic campaigns (PMP, PG, direct) across platforms, serving as lead client contact for Singapore and Vietnam. Mentored a remote team of campaign managers, ensuring KPI achievement (CTR, viewability, engagement, conversions). Streamlined reporting templates, improving clarity for clients and reducing errors. Collaborated with global engineers to automate API-based tracking, saving hours in manual work. Troubleshot delivery issues related to in-demo reach, viewability, and invalid traffic.

APAC Campaign Manager at Microsoft Advertising

December 1, 2014 - December 1, 2014

Provided campaign support for display and programmatic buys across APAC. Received Microsoft Asia Gold Club Award (2010) for exceptional performance. Developed templates for media plans, reports and rate-cards, improving workflow efficiency. Acted as liaison between Sales, Finance, Legal, and clients, resolving delivery and invoicing issues. Contributed feedback to improve regional operations and processes.

Outdoor Specialist Regional Sales Planner at Aviator Media Limited

July 1, 2007 - July 1, 2007

Liaison for APAC sales proposals, account servicing, and post-sales coordination for agencies and direct clients (MindShare, Universal McCann, StarCom, Visa, UBS). Developed and maintained APAC rate-card database and templates for the global sales team. Improved workflow and coordination with US/UK teams, ensuring smooth campaign execution.

Media Planner / Buyer at Various Agencies (OMD, Initiative, Maxus, Universal McCann)

December 1, 2008 - December 1, 2008

Managed media planning and campaign execution for brands like OCBC, Samsung, and STB. Accountable for contract fulfillment, vendor coordination, and campaign reporting. Developed annual media strategies aligned with client goals. Mentored junior staff and implemented SOPs to improve team performance.