Hi, I’m Rose — a marketing strategist who helps brands grow through data-backed storytelling, Gen-Z insight, and campaigns that actually convert. I’ve worked across festivals, non-profits, student markets, and fast-growing startups, with highlights including: - Promoting a 10,499-attendee music festival and driving $1.15M+ in revenue through student activation and UGC. - Leading the marketing campaign for one of Ontario’s largest dog festivals with high-performing Meta ads. - Managing content for one of Canada’s largest university student councils, reaching 20k–40k+ students with viral posts. - Designing print ads featured in Forbes and building brand + content packages for unicorn startups. What sets me apart: I lead with empathy, truly listen to your needs, and deliver strategies 100% tailored to your brand—no one-size-fits-all solutions. I adapt quickly, integrate seamlessly with teams, and am open to long-term partnerships. If you want a creative who delivers results and understands your audience—let’s work together.…

Rose Yang

Hi, I’m Rose — a marketing strategist who helps brands grow through data-backed storytelling, Gen-Z insight, and campaigns that actually convert. I’ve worked across festivals, non-profits, student markets, and fast-growing startups, with highlights including: - Promoting a 10,499-attendee music festival and driving $1.15M+ in revenue through student activation and UGC. - Leading the marketing campaign for one of Ontario’s largest dog festivals with high-performing Meta ads. - Managing content for one of Canada’s largest university student councils, reaching 20k–40k+ students with viral posts. - Designing print ads featured in Forbes and building brand + content packages for unicorn startups. What sets me apart: I lead with empathy, truly listen to your needs, and deliver strategies 100% tailored to your brand—no one-size-fits-all solutions. I adapt quickly, integrate seamlessly with teams, and am open to long-term partnerships. If you want a creative who delivers results and understands your audience—let’s work together.…

Available to hire

Hi, I’m Rose — a marketing strategist who helps brands grow through data-backed storytelling, Gen-Z insight, and campaigns that actually convert.

I’ve worked across festivals, non-profits, student markets, and fast-growing startups, with highlights including:

  • Promoting a 10,499-attendee music festival and driving $1.15M+ in revenue through student activation and UGC.

  • Leading the marketing campaign for one of Ontario’s largest dog festivals with high-performing Meta ads.

  • Managing content for one of Canada’s largest university student councils, reaching 20k–40k+ students with viral posts.

  • Designing print ads featured in Forbes and building brand + content packages for unicorn startups.

What sets me apart: I lead with empathy, truly listen to your needs, and deliver strategies 100% tailored to your brand—no one-size-fits-all solutions. I adapt quickly, integrate seamlessly with teams, and am open to long-term partnerships.

If you want a creative who delivers results and understands your audience—let’s work together.

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Skills

Experience Level

Branding
Expert
Canva
Expert
CapCut
Expert
Copywriting
Expert
Figma
Expert
Social Media Design
Expert
Google Ads
Expert
Web Design
Expert
Facebook Ads
Expert
HubSpot
Intermediate
SEO
Intermediate
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Language

English
Fluent

Work Experience

Social Media Promotions & Marketing Specialist at The University Students’ Council at Western University
June 1, 2025 - Present
Promoted and coordinated logistics for a 2-day music festival drawing over 10,000 attendees and generating 1,000,000+ in ticket sales. Managed 14 brand ambassadors through recruitment, training, and performance oversight for online and in-person event promotion and content creation. Directed seasonal campaigns that elevated customer engagement and doubled the USC retail store’s year-over-year sales. Led the USC retail store rebrand, using focus groups, market research, and audience segmentation to redefine brand positioning; delivered a new brand package, merchandise line, and e-commerce design that strengthened brand identity and increased customer appeal and engagement. Managed and developed marketing strategies for four USC accounts, creating tailored content that strengthened brand presence and drove a 34% increase in followers and 18% higher engagement. Compiled and analyzed monthly marketing performance reports across all USC social media accounts to inform strategy and optimiz
Marketing Manager at Analytics and Automation Solutions
January 1, 2024 - Present
Led a data-driven LinkedIn campaign through content strategy, scheduling, and performance optimization, driving a 300%+ increase in impressions and 200%+ follower growth in six months. Developed and executed a full rebranding initiative, refining company messaging, visual identity, and marketing materials (website, decks, and LinkedIn assets) for stronger positioning and consistency. Designed and produced marketing collateral including trade show banners and brochures, applying principles of digital and physical design using Canva. Planned, launched, and optimized Google Ads campaigns, defining objectives, KPIs, and refining creative assets to achieve 405K+ impressions and a 3.7% CTR over eight months.
Fundraising Consultant at Leads Employment Services
May 1, 2024 - August 1, 2025
Developed and executed an integrated marketing campaign for Pawlooza, Ontario's largest dog festival, across Meta platforms, radio, and CTV, achieving record attendance of 5,000+ attendees and significant social media growth (+290 Facebook, +347 Instagram). Created and managed Meta ad campaigns end-to-end using Business Manager, defining objectives, KPIs, optimizing placements, and monitoring performance — achieving a 1.75% CTR in five days. Produced visual assets and marketing materials, including outdoor signage, print ads, and branded content, ensuring message consistency and design quality. Executed live event marketing on the day by monitoring social channels, posting real-time updates, promoting vendors, managing DMs, and engaging attendees through comments and reposts — enhancing overall engagement, attendee experience, and vendor satisfaction.

Education

Honours Business Administration (HBA) at Ivey Business School
January 11, 2030 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Software & Internet, Professional Services
    paper Designed to Care: Toothsure Brand Kit

    Toothsure is a value-driven oral health startup creating solutions for dental care outside traditional settings, from hospitals to business travel.

    The brand needed a cohesive identity that balanced clinical trust with emotional warmth while remaining accessible to both healthcare professionals and everyday users.

    Portfolio Link: https://www.twine.net/signin/work/designed-to-care-toothsure-brand-kit