I specialize in developing brand identity for high-end clients, with an emphasis on creating multi-sensory environments that communicate the brand mission, vision, and values. IniDesign Inc. | Principal 2018 - Present • Givenchy Beauty | New York: Executed digital/Social Media campaigns for US markets. Design and created print collateral and custom packaging. Collaborated with cross functional teams: Marketing, visual merchandising, public relations, digital and e-commerce to achieve business goals. • Amazon Studio | Los Angeles: Conceptualized/produced branded environment for Amazon Studios’ Diversity, Equity, Inclusion Latino initiative. Created a multi-sensory experience of the brand mission, to include: creation of key art, collateral, wall graphics, projection mapping, directional signage, media wall and set/floral design. • Skirball Cultural Center | Los Angeles: Cultivate brand identity for museum and cultural institution to grow multi-cultural audiences. Conceptualized and produced a 360 environment for celebrity chef program, including event collateral design, visual presentation, set design and Social Media photography. • ZIIP Beauty | Los Angeles: Redesigned and developed a new visual identity for paid ads in top social media platforms, including: Google, Instagram and Facebook. • The California Endowment | Los Angeles: Created brand identity and designed microsite for $4 billion health equity organization. Researched, edited and selected photography. Collaborated with chief content strategists to streamline copy and video assets for mobile, desktop and tablet. • Trilogy Spa Holdings Inc. | Scottsdale: Conceived and executed creative solutions for 360 campaigns to engage luxury clientele. Designed all print, digital and social media for spa clients, including: Guerlain, Bamford Haybarn, Sisley NYC and LA, Well & Being, Red Rock Vegas and SpaWell Aspen. Guerlain LVMH Companies | Design Director 2012 - 2018 Closely collaborated with VP and Marketing teams on project ideation, development and production across all beauties categories for makeup, skincare and fragrance. Conceived and executed 360 campaigns for print collateral, Visual Merchandising, window display, PR events and digital/Social Media. Supervised design of US collateral to be customized/adopted across international markets. Sourced diverse aspects of US manufacturers including print companies and display merchandisers. Estée Lauder Company | Senior Art Director 2004 - 2012 Worked directly with Executive VP and Creative Director for the Estée Lauder brand. Designed and developed concepts with senior marketing teams across all beauty categories (skincare, makeup, fragrance and holiday) for in-store point-of-purchase displays and collateral. Involved in all phases of programs from layouts to photographer selection and illustrators. Oversaw all aspects of production including photoshoots, product styling, lighting, photo editing and retouching.…I specialize in developing brand identity for high-end clients, with an emphasis on creating multi-sensory environments that communicate the brand mission, vision, and values. IniDesign Inc. | Principal 2018 - Present • Givenchy Beauty | New York: Executed digital/Social Media campaigns for US markets. Design and created print collateral and custom packaging. Collaborated with cross functional teams: Marketing, visual merchandising, public relations, digital and e-commerce to achieve business goals. • Amazon Studio | Los Angeles: Conceptualized/produced branded environment for Amazon Studios’ Diversity, Equity, Inclusion Latino initiative. Created a multi-sensory experience of the brand mission, to include: creation of key art, collateral, wall graphics, projection mapping, directional signage, media wall and set/floral design. • Skirball Cultural Center | Los Angeles: Cultivate brand identity for museum and cultural institution to grow multi-cultural audiences. Conceptualized and produced a 360 environment for celebrity chef program, including event collateral design, visual presentation, set design and Social Media photography. • ZIIP Beauty | Los Angeles: Redesigned and developed a new visual identity for paid ads in top social media platforms, including: Google, Instagram and Facebook. • The California Endowment | Los Angeles: Created brand identity and designed microsite for $4 billion health equity organization. Researched, edited and selected photography. Collaborated with chief content strategists to streamline copy and video assets for mobile, desktop and tablet. • Trilogy Spa Holdings Inc. | Scottsdale: Conceived and executed creative solutions for 360 campaigns to engage luxury clientele. Designed all print, digital and social media for spa clients, including: Guerlain, Bamford Haybarn, Sisley NYC and LA, Well & Being, Red Rock Vegas and SpaWell Aspen. Guerlain LVMH Companies | Design Director 2012 - 2018 Closely collaborated with VP and Marketing teams on project ideation, development and production across all beauties categories for makeup, skincare and fragrance. Conceived and executed 360 campaigns for print collateral, Visual Merchandising, window display, PR events and digital/Social Media. Supervised design of US collateral to be customized/adopted across international markets. Sourced diverse aspects of US manufacturers including print companies and display merchandisers. Estée Lauder Company | Senior Art Director 2004 - 2012 Worked directly with Executive VP and Creative Director for the Estée Lauder brand. Designed and developed concepts with senior marketing teams across all beauty categories (skincare, makeup, fragrance and holiday) for in-store point-of-purchase displays and collateral. Involved in all phases of programs from layouts to photographer selection and illustrators. Oversaw all aspects of production including photoshoots, product styling, lighting, photo editing and retouching.WWWW…