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With over five years of experience as a fashion model, I’m highly comfortable in front of the camera and understand how to create authentic, visually engaging content that connects with audiences. I’ve also worked in a large digital media company within marketing and creative teams, giving me a strong foundation in content strategy and brand storytelling. As a freelancer, I’ve partnered with both small and large businesses as a model and social media manager, helping brands define their visual identity and translate it into impactful digital content. I’m passionate about every step of the process — from ideation and short-form video creation to content planning, influencer outreach, and analyzing what performs best.…With over five years of experience as a fashion model, I’m highly comfortable in front of the camera and understand how to create authentic, visually engaging content that connects with audiences. I’ve also worked in a large digital media company within marketing and creative teams, giving me a strong foundation in content strategy and brand storytelling. As a freelancer, I’ve partnered with both small and large businesses as a model and social media manager, helping brands define their visual identity and translate it into impactful digital content. I’m passionate about every step of the process — from ideation and short-form video creation to content planning, influencer outreach, and analyzing what performs best.

Rositsa Kochaeva

Content Creator, Social Media Manager, Copywriter, +7

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With over five years of experience as a fashion model, I’m highly comfortable in front of the camera and understand how to create authentic, visually engaging content that connects with audiences. I’ve also worked in a large digital media company within marketing and creative teams, giving me a strong foundation in content strategy and brand storytelling. As a freelancer, I’ve partnered with both small and large businesses as a model and social media manager, helping brands define their visual identity and translate it into impactful digital content. I’m passionate about every step of the process — from ideation and short-form video creation to content planning, influencer outreach, and analyzing what performs best.…With over five years of experience as a fashion model, I’m highly comfortable in front of the camera and understand how to create authentic, visually engaging content that connects with audiences. I’ve also worked in a large digital media company within marketing and creative teams, giving me a strong foundation in content strategy and brand storytelling. As a freelancer, I’ve partnered with both small and large businesses as a model and social media manager, helping brands define their visual identity and translate it into impactful digital content. I’m passionate about every step of the process — from ideation and short-form video creation to content planning, influencer outreach, and analyzing what performs best.

Available to hire

With over five years of experience as a fashion model, I’m highly comfortable in front of the camera and understand how to create authentic, visually engaging content that connects with audiences. I’ve also worked in a large digital media company within marketing and creative teams, giving me a strong foundation in content strategy and brand storytelling.

As a freelancer, I’ve partnered with both small and large businesses as a model and social media manager, helping brands define their visual identity and translate it into impactful digital content. I’m passionate about every step of the process — from ideation and short-form video creation to content planning, influencer outreach, and analyzing what performs best.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Bulgarian

Fluent

Work Experience

Marketing & Social Media Coordinator at Sportal Media Group

December 1, 2024 - September 1, 2025

Responsible for content creation and copywriting for social media channels including photos, videos, reels etc. Shot products and participated in videos. Partnered with clients to develop social media tactics aligning with brand image and goals. Communicated with influencers and celebrities and negotiated campaigns. Analyzed performance metrics to refine strategies and improve content effectiveness. Prepared reports for social media activity and results.

Journalism Intern at BTV Media Group

October 1, 2020 - September 1, 2025

Learned how to conduct interviews, behave in front of the camera and speak publicly. Daily coordination, planning and implementation of projects in the TV studio. Welcomed and accompanied guests for TV shows.

Marketing & Social Media Coordinator at Sportal Media Group

December 1, 2024 - September 29, 2025

Content creation and copywriting for social media channels (photos, video, reels). Shoot products; participate in video shoots. Partner with clients to develop social media tactics aligning with brand image and goals. Communicate with influencers and celebrities and negotiate campaigns. Analyze performance metrics to refine strategies and improve content effectiveness. Prepare reports for social media activity and results.

Journalism Intern at BTV Media Group

October 1, 2020 - September 29, 2025

Learned how to conduct interviews, perform on-camera work, and speak publicly. Daily coordination, planning and implementation of projects in the TV studio. Welcoming and accompanying guests for TV shows.

Marketing & social media coordinator at Sportal Media Group

December 20, 2024 - September 29, 2025

Content creation and copywriting for social media channels (photos, video, reels, etc.). Created shoot concepts for product features; collaborated with clients to develop social media tactics aligning with brand image and goals. Coordinated with influencers and celebrities and negotiated campaigns. Analyzed performance metrics to refine content strategies and improve engagement and reach. Prepared reports on social media activity and results.

Marketing & Social Media Coordinator at Sportal Media Group

December 20, 2024 - October 22, 2025

Built and managed digital communities across Instagram, Facebook, TikTok and Meta; created daily content (posts, reels, videos, stories) aligned with brand strategy and evolving audience interests; monitored comments and DMs to engage users and uphold positive brand image. Collaborated with influencers and celebrities, handling negotiations and campaign execution. Analyzed community feedback and engagement data to adjust content strategies in real time. Prepared detailed content performance reports and provided data-driven recommendations.

Journalism Intern at BTV Media Group

October 1, 2020 - October 22, 2025

Assisted with planning and coordination of live TV content and interviews; participated in public speaking prep and studio guest management; gained experience in audience interaction and mass media.

Marketing & Social Media Coordinator at Sportal Media Group

December 20, 2024 - December 20, 2024

Developed and implemented marketing and social media strategies aligned with business goals. Conducted market research to identify target audiences, trends, and competitor activity. Created content for social media channels (photos, videos, reels); shot products and assisted in video production. Collaborated with sales, design, and PR to ensure consistent messaging. Engaged with influencers and celebrities for campaigns; tracked performance metrics to refine strategies and improve content effectiveness.

Journalism Intern at BTV Media Group

October 1, 2020 - October 1, 2020

Learned how to conduct interviews, perform on camera, and speak publicly. Coordinated daily projects in the TV studio; attended press conferences, events, and briefings to gather information. Assisted in writing, editing, and fact-checking articles or multimedia pieces.

Journalism Intern at BTV Media Group

October 1, 2010 - October 1, 2010

Learned interview techniques and on-camera presence; daily coordination, planning and implementation of projects in the TV studio; attended press conferences, events and briefings to gather information; assisted in writing, editing, and fact-checking articles or multimedia pieces.

Marketing & Social Media Coordinator at Portal Media Group

December 20, 2024 - December 20, 2024

Developed and implemented marketing and social media strategies aligned with business goals. Conducted market research to identify target audiences, trends and competitor activity. Created content and copy for social media channels (photos, videos, reels, etc.). Collaborated with Sales, Design, PR and IT to ensure consistent messaging and smooth project flow. Engaged with influencers and celebrities and negotiated campaigns. Analyzed performance metrics to optimize results.

Social Media Manager at Freelance / Project-based

December 31, 2020 - December 31, 2020

Developed and executed social media strategies. Planned and managed content calendars. Created eye-catching visuals and copy including photos, Reels, TikToks, carousel posts — leveraging experience as a content creator and model. Managed community interactions, user-generated content and influencer collaborations. Coordinated paid social campaigns and performance tracking. Analyzed KPIs to refine strategy, improve reach, and increase awareness. Currently exploring Reddit & Discord.

Journalism Intern at BTV Media Group

October 31, 2020 - October 31, 2020

Learned how to conduct interviews on camera; participated in daily TV studio coordination, planning, and execution of projects; attended press conferences, events, and briefings to gather information; assisted in writing, editing, and fact-checking articles or multimedia pieces.

Marketing & Social Media Coordinator at Sportal Media Group Ltd

December 20, 2024 - December 20, 2024

Developed and implemented marketing and social media strategies aligned with business goals. Conducted market research to identify target audiences, trends, and competitor activity. Created content and copy for social channels (photos, videos, reels, etc.). Collaborated with sales, design, PR, and IT to ensure consistent messaging and smooth project flow. Engaged with influencers and celebrities to negotiate campaigns. Analyzed performance metrics to optimize strategies and campaigns.

Marketing & Social Media Coordinator at Sportal Media Group

August 20, 2021 - December 20, 2024

Develop and implement marketing and social media strategies aligned with business goals. Conduct market research to identify target audiences, trends, and competitor activity. Content creation and copywriting for social media channels (photos, video, reels, etc.). Collaborate with other departments (sales, design, PR, IT) to ensure consistent messaging and smooth project flow. Communicate with influencers and celebrities and negotiate campaigns. Analyze performance metrics.