Available to hire
Hi, I’m Rositsa Kocheva — a digital marketing and content specialist with experience in social media management, influencer partnerships, and brand storytelling. I’ve worked both in-house and freelance, developing creative, data-driven campaigns that grow online communities and strengthen brand identity.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Intermediate
Bulgarian
Fluent
Work Experience
Marketing & Social Media Coordinator at Sportal Media Group
December 1, 2024 - September 1, 2025Responsible for content creation and copywriting for social media channels including photos, videos, reels etc. Shot products and participated in videos. Partnered with clients to develop social media tactics aligning with brand image and goals. Communicated with influencers and celebrities and negotiated campaigns. Analyzed performance metrics to refine strategies and improve content effectiveness. Prepared reports for social media activity and results.
Journalism Intern at BTV Media Group
October 1, 2020 - September 1, 2025Learned how to conduct interviews, behave in front of the camera and speak publicly. Daily coordination, planning and implementation of projects in the TV studio. Welcomed and accompanied guests for TV shows.
Marketing & Social Media Coordinator at Sportal Media Group
December 1, 2024 - September 29, 2025Content creation and copywriting for social media channels (photos, video, reels). Shoot products; participate in video shoots. Partner with clients to develop social media tactics aligning with brand image and goals. Communicate with influencers and celebrities and negotiate campaigns. Analyze performance metrics to refine strategies and improve content effectiveness. Prepare reports for social media activity and results.
Journalism Intern at BTV Media Group
October 1, 2020 - September 29, 2025Learned how to conduct interviews, perform on-camera work, and speak publicly. Daily coordination, planning and implementation of projects in the TV studio. Welcoming and accompanying guests for TV shows.
Marketing & social media coordinator at Sportal Media Group
December 20, 2024 - September 29, 2025Content creation and copywriting for social media channels (photos, video, reels, etc.). Created shoot concepts for product features; collaborated with clients to develop social media tactics aligning with brand image and goals. Coordinated with influencers and celebrities and negotiated campaigns. Analyzed performance metrics to refine content strategies and improve engagement and reach. Prepared reports on social media activity and results.
Marketing & Social Media Coordinator at Sportal Media Group
December 20, 2024 - October 22, 2025Built and managed digital communities across Instagram, Facebook, TikTok and Meta; created daily content (posts, reels, videos, stories) aligned with brand strategy and evolving audience interests; monitored comments and DMs to engage users and uphold positive brand image. Collaborated with influencers and celebrities, handling negotiations and campaign execution. Analyzed community feedback and engagement data to adjust content strategies in real time. Prepared detailed content performance reports and provided data-driven recommendations.
Journalism Intern at BTV Media Group
October 1, 2020 - October 22, 2025Assisted with planning and coordination of live TV content and interviews; participated in public speaking prep and studio guest management; gained experience in audience interaction and mass media.
Marketing & Social Media Coordinator at Sportal Media Group
December 20, 2024 - December 20, 2024Developed and implemented marketing and social media strategies aligned with business goals. Conducted market research to identify target audiences, trends, and competitor activity. Created content for social media channels (photos, videos, reels); shot products and assisted in video production. Collaborated with sales, design, and PR to ensure consistent messaging. Engaged with influencers and celebrities for campaigns; tracked performance metrics to refine strategies and improve content effectiveness.
Journalism Intern at BTV Media Group
October 1, 2020 - October 1, 2020Learned how to conduct interviews, perform on camera, and speak publicly. Coordinated daily projects in the TV studio; attended press conferences, events, and briefings to gather information. Assisted in writing, editing, and fact-checking articles or multimedia pieces.
Journalism Intern at BTV Media Group
October 1, 2010 - October 1, 2010Learned interview techniques and on-camera presence; daily coordination, planning and implementation of projects in the TV studio; attended press conferences, events and briefings to gather information; assisted in writing, editing, and fact-checking articles or multimedia pieces.
Marketing & Social Media Coordinator at Portal Media Group
December 20, 2024 - December 20, 2024Developed and implemented marketing and social media strategies aligned with business goals. Conducted market research to identify target audiences, trends and competitor activity. Created content and copy for social media channels (photos, videos, reels, etc.). Collaborated with Sales, Design, PR and IT to ensure consistent messaging and smooth project flow. Engaged with influencers and celebrities and negotiated campaigns. Analyzed performance metrics to optimize results.
Social Media Manager at Freelance / Project-based
December 31, 2020 - December 31, 2020Developed and executed social media strategies. Planned and managed content calendars. Created eye-catching visuals and copy including photos, Reels, TikToks, carousel posts — leveraging experience as a content creator and model. Managed community interactions, user-generated content and influencer collaborations. Coordinated paid social campaigns and performance tracking. Analyzed KPIs to refine strategy, improve reach, and increase awareness. Currently exploring Reddit & Discord.
Journalism Intern at BTV Media Group
October 31, 2020 - October 31, 2020Learned how to conduct interviews on camera; participated in daily TV studio coordination, planning, and execution of projects; attended press conferences, events, and briefings to gather information; assisted in writing, editing, and fact-checking articles or multimedia pieces.
Marketing & Social Media Coordinator at Sportal Media Group Ltd
December 20, 2024 - December 20, 2024Developed and implemented marketing and social media strategies aligned with business goals. Conducted market research to identify target audiences, trends, and competitor activity. Created content and copy for social channels (photos, videos, reels, etc.). Collaborated with sales, design, PR, and IT to ensure consistent messaging and smooth project flow. Engaged with influencers and celebrities to negotiate campaigns. Analyzed performance metrics to optimize strategies and campaigns.
Marketing & Social Media Coordinator at Sportal Media Group
August 20, 2021 - December 20, 2024Develop and implement marketing and social media strategies aligned with business goals. Conduct market research to identify target audiences, trends, and competitor activity. Content creation and copywriting for social media channels (photos, video, reels, etc.). Collaborate with other departments (sales, design, PR, IT) to ensure consistent messaging and smooth project flow. Communicate with influencers and celebrities and negotiate campaigns. Analyze performance metrics.
Education
Bachelor of Public Relations & Event Management at New Bulgarian University
January 1, 2017 - January 1, 2021Bachelor of Public Relations & Event Management at New Bulgarian University
January 11, 2030 - September 29, 2025 at New Bulgarian University
January 11, 2030 - October 22, 2025Bachelor at New Bulgarian University
January 11, 2030 - November 4, 2025Bachelor of Public relations & Event management at New Bulgarian University
January 11, 2030 - November 8, 2025Bachelor of Public Relations & Event Management at New Bulgarian University
January 11, 2030 - November 13, 2025Bachelor of Public Relations & Event Management at New Bulgarian University
January 11, 2030 - November 18, 2025Bachelor's Degree in Public Relations & Event Management at New Bulgarian University
January 11, 2030 - November 21, 2025Bachelor at New Bulgarian University
January 11, 2030 - December 2, 2025Qualifications
Bachelor of Public relations & Event management
January 11, 2030 - November 8, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Consumer Goods, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Content Creator
We have the best content creator experts on Twine. Hire a content creator in Sofia today.