I am a freelance Digital Designer, Low-code Developer and Illustrator, with a passion for creating engaging and visually distinctive digital experiences. I specialize in Webflow, Figma, Shopify and the Adobe Creative Suite to craft websites and illustrations that bring brands to life. I love turning ideas into intuitive interfaces and strong visual languages that help brands stand out. I approach every project with curiosity, optimism, and an eye for detail, always aiming to create work that inspires. Based in Amsterdam, I collaborate with clients to deliver high-quality design and development that balances aesthetics with performance.

Rosita Hoogenboom

I am a freelance Digital Designer, Low-code Developer and Illustrator, with a passion for creating engaging and visually distinctive digital experiences. I specialize in Webflow, Figma, Shopify and the Adobe Creative Suite to craft websites and illustrations that bring brands to life. I love turning ideas into intuitive interfaces and strong visual languages that help brands stand out. I approach every project with curiosity, optimism, and an eye for detail, always aiming to create work that inspires. Based in Amsterdam, I collaborate with clients to deliver high-quality design and development that balances aesthetics with performance.

Available to hire

I am a freelance Digital Designer, Low-code Developer and Illustrator, with a passion for creating engaging and visually distinctive digital experiences. I specialize in Webflow, Figma, Shopify and the Adobe Creative Suite to craft websites and illustrations that bring brands to life. I love turning ideas into intuitive interfaces and strong visual languages that help brands stand out.

I approach every project with curiosity, optimism, and an eye for detail, always aiming to create work that inspires. Based in Amsterdam, I collaborate with clients to deliver high-quality design and development that balances aesthetics with performance.

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Language

Dutch
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Freelance Creative Designer & No-code Developer at Studio Slow
January 1, 2021 - Present
Specialized in designing high-converting Shopify websites and building unique digital experiences in Webflow. Alongside web design, I create custom illustrations that bring brands to life.
Digital Designer and Webflow Developer at Groove Digital
April 1, 2024 - November 1, 2025
As a Creative Designer and Webflow Developer, I focused on design direction and turning ideas into engaging digital experiences. I combined creativity with technical skills to build websites that reflect a brand's personality while creating a smooth user journey. I led projects from start to finish, ensuring ideas were developed with clear direction and delivered at a high standard.
Marketing & E-commerce Internship at FEST
August 1, 2023 - April 1, 2024
At the Dutch Interior Brand FEST, I completed a 6-month internship focusing on Social Media Marketing. I achieved a 200% growth in post impressions on Pinterest and supported e-commerce and general marketing efforts.
Creative Entrepreneur at Studio Slow
January 1, 2021 - Present
Owner of Studio Slow, customizing vintage clothing in collaboration with artists; evolving into a broader creative concept including illustrations; mission to raise awareness about polluting fast fashion while promoting artistic expression.
Freelance Creative Designer & No-code Developer at Studio Slow
August 1, 2021 - Present
Freelance role designing websites balancing aesthetics and performance; creating illustrations to establish a recognisable visual language; producing marketing content (graphic design, photography, video) to strengthen brand presence across digital channels.
Creative Designer & Webflow Developer at Groove Digital
April 1, 2024 - November 30, 2025
Led design direction, translating ideas into engaging digital experiences; developed websites reflecting brand personality and optimized user journeys; managed projects end-to-end from concept to delivery.
Social Media Designer & Strategist (Freelance) at Denim City
February 1, 2026 - May 1, 2026
Established content strategy and visual direction aligned with branding; created video content and scalable graphic templates to ensure consistency across channels; contributed to a significant increase in reach (618%).

Education

Bachelor at University of Applied Sciences Amsterdam
January 1, 2019 - January 1, 2023
Minor Visual Interface Design at University of Applied Sciences Amsterdam
January 1, 2023 - January 1, 2023
Minor UX-design at University of Applied Sciences Amsterdam
January 1, 2022 - January 1, 2022
Minor Marketing at University of Applied Sciences Amsterdam
January 1, 2022 - January 1, 2022
Major Media Entrepreneurship at University of Applied Sciences Amsterdam
January 1, 2021 - January 1, 2021
Major Digital Media at University of Applied Sciences Amsterdam
January 1, 2020 - January 1, 2020
Bachelor Creative Business at University of Applied Sciences Amsterdam
January 1, 2019 - January 1, 2023
Minor Visual Interface Design at University of Applied Sciences Amsterdam
January 1, 2023 - January 1, 2023
Minor UX-design at University of Applied Sciences Amsterdam
January 1, 2022 - January 1, 2022
NIMA-B Marketing at University of Applied Sciences Amsterdam
January 1, 2022 - January 1, 2022
Major Media Entrepreneurship at University of Applied Sciences Amsterdam
January 1, 2021 - January 1, 2021
Major Digital Media at University of Applied Sciences Amsterdam
January 1, 2020 - January 1, 2020
Bachelor at Amsterdam University of Applied Sciences
January 1, 2019 - January 1, 2023
Minor Visual Interface Design at Amsterdam University of Applied Sciences
January 1, 2023 - December 31, 2023
Major Digital Media at Amsterdam University of Applied Sciences
January 1, 2020 - December 31, 2020
Major Media Entrepreneurship at Amsterdam University of Applied Sciences
January 1, 2021 - December 31, 2021
Major Marketing at Amsterdam University of Applied Sciences
January 1, 2022 - December 31, 2022
Bachelor Creative Business at University of Applied Sciences Amsterdam
January 1, 2019 - January 1, 2023
Minor Visual Interface Design at University of Applied Sciences Amsterdam
January 1, 2023 - January 1, 2023

Qualifications

NIMA-B Marketing
January 1, 2022 - January 1, 2022

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Education