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Hi, I’m Rosita Hoogenboom, a freelance Digital Designer, Webflow Developer and Illustrator based in Amsterdam. I design high-converting Shopify websites and build engaging digital experiences in Webflow, blending creative vision with technical expertise. I love crafting visuals that bring brands to life and help them connect with their audience. I collaborate closely with clients, stay curious, and pay close attention to detail from concept to execution. When I’m not designing, I create custom illustrations that add personality and charm to brands.…Hi, I’m Rosita Hoogenboom, a freelance Digital Designer, Webflow Developer and Illustrator based in Amsterdam. I design high-converting Shopify websites and build engaging digital experiences in Webflow, blending creative vision with technical expertise. I love crafting visuals that bring brands to life and help them connect with their audience. I collaborate closely with clients, stay curious, and pay close attention to detail from concept to execution. When I’m not designing, I create custom illustrations that add personality and charm to brands.

Rosita Hoogenboom

Designer, Illustrator, Web Developer, +3

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Hi, I’m Rosita Hoogenboom, a freelance Digital Designer, Webflow Developer and Illustrator based in Amsterdam. I design high-converting Shopify websites and build engaging digital experiences in Webflow, blending creative vision with technical expertise. I love crafting visuals that bring brands to life and help them connect with their audience. I collaborate closely with clients, stay curious, and pay close attention to detail from concept to execution. When I’m not designing, I create custom illustrations that add personality and charm to brands.…Hi, I’m Rosita Hoogenboom, a freelance Digital Designer, Webflow Developer and Illustrator based in Amsterdam. I design high-converting Shopify websites and build engaging digital experiences in Webflow, blending creative vision with technical expertise. I love crafting visuals that bring brands to life and help them connect with their audience. I collaborate closely with clients, stay curious, and pay close attention to detail from concept to execution. When I’m not designing, I create custom illustrations that add personality and charm to brands.

Available to hire

Hi, I’m Rosita Hoogenboom, a freelance Digital Designer, Webflow Developer and Illustrator based in Amsterdam. I design high-converting Shopify websites and build engaging digital experiences in Webflow, blending creative vision with technical expertise. I love crafting visuals that bring brands to life and help them connect with their audience.

I collaborate closely with clients, stay curious, and pay close attention to detail from concept to execution. When I’m not designing, I create custom illustrations that add personality and charm to brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Dutch

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Freelance Creative Designer & No-code Developer at Studio Slowaug

January 1, 2021 - Present

Specialized in designing high-converting Shopify websites and building unique digital experiences in Webflow. Alongside web design, I create custom illustrations that bring brands to life.

Digital Designer and Webflow Developer at Groove Digital

April 1, 2024 - November 1, 2025

As a Creative Designer and Webflow Developer, I focused on design direction and turning ideas into engaging digital experiences. I combined creativity with technical skills to build websites that reflect a brand's personality while creating a smooth user journey. I led projects from start to finish, ensuring ideas were developed with clear direction and delivered at a high standard.

Marketing & E-commerce Internship at FEST

August 1, 2023 - April 1, 2024

At the Dutch Interior Brand FEST, I completed a 6-month internship focusing on Social Media Marketing. I achieved a 200% growth in post impressions on Pinterest and supported e-commerce and general marketing efforts.