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I am a Google Partner and Analytics Certified digital marketing professional with 16+ years of senior-level experience across the full performance marketing spectrum. I founded Increase Traffic Ltd and grew it from scratch to £150K+ annual revenue, delivering PPC, SEO, Paid Social, Display, Shopping, and Video campaigns for UK and international clients. I am equally comfortable with hands-on campaign management and providing strategic oversight, managing multi-million-pound ad spends and collaborating with global brands. My experience spans Pharma & Life Sciences, Ecommerce, Travel, Healthcare, Finance, Automotive, and Retail. I excel in data-driven strategy, analytics configuration, CRO, and client reporting, and I lead external contractors and ad ops teams to maximise ROI while reducing CPA.…I am a Google Partner and Analytics Certified digital marketing professional with 16+ years of senior-level experience across the full performance marketing spectrum. I founded Increase Traffic Ltd and grew it from scratch to £150K+ annual revenue, delivering PPC, SEO, Paid Social, Display, Shopping, and Video campaigns for UK and international clients. I am equally comfortable with hands-on campaign management and providing strategic oversight, managing multi-million-pound ad spends and collaborating with global brands. My experience spans Pharma & Life Sciences, Ecommerce, Travel, Healthcare, Finance, Automotive, and Retail. I excel in data-driven strategy, analytics configuration, CRO, and client reporting, and I lead external contractors and ad ops teams to maximise ROI while reducing CPA.

Roshan Kumar

Digital Marketer, PPC Manager, SEO Expert

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I am a Google Partner and Analytics Certified digital marketing professional with 16+ years of senior-level experience across the full performance marketing spectrum. I founded Increase Traffic Ltd and grew it from scratch to £150K+ annual revenue, delivering PPC, SEO, Paid Social, Display, Shopping, and Video campaigns for UK and international clients. I am equally comfortable with hands-on campaign management and providing strategic oversight, managing multi-million-pound ad spends and collaborating with global brands. My experience spans Pharma & Life Sciences, Ecommerce, Travel, Healthcare, Finance, Automotive, and Retail. I excel in data-driven strategy, analytics configuration, CRO, and client reporting, and I lead external contractors and ad ops teams to maximise ROI while reducing CPA.…I am a Google Partner and Analytics Certified digital marketing professional with 16+ years of senior-level experience across the full performance marketing spectrum. I founded Increase Traffic Ltd and grew it from scratch to £150K+ annual revenue, delivering PPC, SEO, Paid Social, Display, Shopping, and Video campaigns for UK and international clients. I am equally comfortable with hands-on campaign management and providing strategic oversight, managing multi-million-pound ad spends and collaborating with global brands. My experience spans Pharma & Life Sciences, Ecommerce, Travel, Healthcare, Finance, Automotive, and Retail. I excel in data-driven strategy, analytics configuration, CRO, and client reporting, and I lead external contractors and ad ops teams to maximise ROI while reducing CPA.

Available to hire

I am a Google Partner and Analytics Certified digital marketing professional with 16+ years of senior-level experience across the full performance marketing spectrum. I founded Increase Traffic Ltd and grew it from scratch to £150K+ annual revenue, delivering PPC, SEO, Paid Social, Display, Shopping, and Video campaigns for UK and international clients. I am equally comfortable with hands-on campaign management and providing strategic oversight, managing multi-million-pound ad spends and collaborating with global brands.

My experience spans Pharma & Life Sciences, Ecommerce, Travel, Healthcare, Finance, Automotive, and Retail. I excel in data-driven strategy, analytics configuration, CRO, and client reporting, and I lead external contractors and ad ops teams to maximise ROI while reducing CPA.

Skills

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Expert

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Work Experience

Director & Founder at Increase Traffic Ltd

March 1, 2019 - Present

Founded and built a specialist digital marketing agency from the ground up, delivering PPC, SEO, Paid Social, Display, Shopping, and Video campaigns for UK and international clients; responsible for strategy, business development, client relationships, and agency operations.

Paid Search & SEO Partner at Orientation Marketing

April 1, 2020 - May 1, 2025

Embedded senior PPC and SEO specialist; responsible for strategic campaign management, day-to-day optimization for pharmaceutical and life sciences clients, scoping requirements, and client reporting.

Senior Paid Search Manager at Bumbl

April 1, 2019 - Present

Devising and managing paid search strategies across Search, Shopping, Video, Display, and Remarketing; setting up tracking infrastructure (GA4/UTMs), building dashboards, and delivering multi-channel performance improvements.

Head of PPC at Inspiretec Group

June 1, 2015 - April 1, 2018

Senior leadership overseeing PPC, SEO, Paid Social, Display, Retargeting, Shopping, and Video for travel and ecommerce clients; led full-funnel paid search strategy, auditing and reporting insights, and mentoring account teams.

Digital Specialist at Crunch Simply Digital

April 1, 2018 - July 1, 2018

Planned and executed PPC, SEO, social, and programmatic display campaigns; performed on-site optimisations, traffic analysis, and KPI reporting; supported ROI-driven decision making.

Digital Marketing Consultant, Freelance at Self-employed / Liberty Marketing Ltd (PPC Account Manager) & Clique Media

May 1, 2012 - Present

Provided freelance digital marketing consulting across PPC, analytics, and CRO; built campaign structures and reporting for multiple clients and agencies.

PPC Account Manager at Liberty Marketing Ltd

March 1, 2013 - June 1, 2015

Managed PPC campaigns; set up tracking, dashboards, and reporting; optimized for performance across client accounts.

PPC Executive at Clique Media

March 1, 2012 - May 1, 2012

Executed PPC campaigns and supported optimization and reporting; contributed to client strategy and performance improvements.

Sales Manager at Liberty Surveying Services Ltd

November 1, 2009 - November 1, 2011

Led marketing and sales initiatives; managed campaigns and client relationships; contributed to revenue growth.

Co-Founder at Intune Networks

January 1, 2000 - October 1, 2005

Co-founded the business; built digital solutions and led go-to-market campaigns.

Regional Marketing Coordinator at Samsung Mobiles

November 1, 2005 - June 1, 2006

Coordinated regional marketing initiatives; supported product launches and multi-channel campaigns.