I'm a brand strategist and designer making businesses look as impressive as the impact they create. I design brands built on understanding. I combine brand strategy, branding, logo design, and web design into one clear process. I start by understanding who you are, what you do, and who you're showing up for. Then I translate that into a brand that feels true, confident, and seamless to show up with. I work with business owners whose work has evolved and needs a brand to catch up. When the strategy is clear, the design we produce appears obvious. Decisions get simpler. Your brand starts doing its job before you have to explain it. Branding isn’t decoration. It’s translation.…

Kate Smith

I'm a brand strategist and designer making businesses look as impressive as the impact they create. I design brands built on understanding. I combine brand strategy, branding, logo design, and web design into one clear process. I start by understanding who you are, what you do, and who you're showing up for. Then I translate that into a brand that feels true, confident, and seamless to show up with. I work with business owners whose work has evolved and needs a brand to catch up. When the strategy is clear, the design we produce appears obvious. Decisions get simpler. Your brand starts doing its job before you have to explain it. Branding isn’t decoration. It’s translation.…

Available to hire

I’m a brand strategist and designer making businesses look as impressive as the impact they create. I design brands built on understanding. I combine brand strategy, branding, logo design, and web design into one clear process. I start by understanding who you are, what you do, and who you’re showing up for.

Then I translate that into a brand that feels true, confident, and seamless to show up with. I work with business owners whose work has evolved and needs a brand to catch up. When the strategy is clear, the design we produce appears obvious. Decisions get simpler. Your brand starts doing its job before you have to explain it. Branding isn’t decoration. It’s translation.

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Work Experience

Brand Designer / Creative Director at Rove Creative
January 1, 2012 - Present
Helping businesses tell their visual story to attract and resonate with their ideal clients. I craft strategic, aspirational brands, build beautiful and functional websites, plus take care of any print and digital design requirements needed by my clients.
Web Designer at TourismTiger
January 1, 2020 - March 1, 2020
Working with a diverse staff of creatives to produce WordPress websites for the tourism sector. We worked with productivity tools such as Trello, Slack, G Suite and Basecamp; and designed with InDesign, Illustrator, Photoshop and Balsamiq wireframing. I worked closely with our clients, project managing the design aspect from concept to launch.
Graphic Designer / Content Manager at núcleo
May 1, 2019 - September 1, 2019
Brought in to this temp role to manage content input to new and existing Wordpress sites, web design mockups, graphic design for digital and print applications, social media campaign creation, copy editing and copywriting.
Graphic Designer at SCM Insurance Services
January 1, 2013 - June 1, 2015
Creating new, and maintaining current marketing materials for this multi- national corporation and all five of its subsidiary companies. I was been responsible for convention signage, email marketing, website and software visuals, brochures, proposals, brand design for new products, one pagers, infographics and merchandise branding.
Graphic Designer at Sunne Printing Services P/L
April 1, 2011 - May 1, 2012
My duties included print design layout over a variety of mediums, brand creation and maintenance, photo editing, creating knife layouts, some imposition and digital printing. Liaising with clients to ensure the desired result in both design and printing.

Education

Add your educational history here.

Qualifications

Diploma of Graphic Design & Communication
January 11, 2030 - June 19, 2026

Industry Experience

Software & Internet, Media & Entertainment, Travel & Hospitality, Professional Services
    Fento Interiors Branding

    Rebranding an established interior designer.