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I find what’s worth building, then make people want to use it. UX/UI Designer & UX Researcher with 5+ years of experience across B2B and B2C products. I work end to end: uncovering user needs, finding friction, shaping product direction, testing ideas and turning what we learn into clear, polished experiences. My strength is connecting research with execution. I’ve redesigned onboarding and application journeys, improved profiles and matching experiences, simplified complex workflows and created scalable design patterns. Most recently, I led UX research for Germany’s national public broadcaster, turning qualitative and quantitative insights into concrete product decisions. I’m especially strong in behavioral design, information architecture and complex user journeys. I think beyond individual screens: how the experience fits together, where users drop off, what motivates action and how design can create value for both the user and the business. I work closely with Product and Engineering, understand technical constraints and am comfortable taking ownership from an ambiguous problem through research, prototyping, usability testing and final UI. Figma · Webflow · UX Research · Product Strategy · Behavioral Design · Prototyping · Usability Testing · Design Systems · AI-assisted workflows English · German · Spanish Available for freelance and long-term B2B collaborations.…I find what’s worth building, then make people want to use it. UX/UI Designer & UX Researcher with 5+ years of experience across B2B and B2C products. I work end to end: uncovering user needs, finding friction, shaping product direction, testing ideas and turning what we learn into clear, polished experiences. My strength is connecting research with execution. I’ve redesigned onboarding and application journeys, improved profiles and matching experiences, simplified complex workflows and created scalable design patterns. Most recently, I led UX research for Germany’s national public broadcaster, turning qualitative and quantitative insights into concrete product decisions. I’m especially strong in behavioral design, information architecture and complex user journeys. I think beyond individual screens: how the experience fits together, where users drop off, what motivates action and how design can create value for both the user and the business. I work closely with Product and Engineering, understand technical constraints and am comfortable taking ownership from an ambiguous problem through research, prototyping, usability testing and final UI. Figma · Webflow · UX Research · Product Strategy · Behavioral Design · Prototyping · Usability Testing · Design Systems · AI-assisted workflows English · German · Spanish Available for freelance and long-term B2B collaborations.

Roxana Higgins

Pro

Designer, UI Designer, UX Designer, +6

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I find what’s worth building, then make people want to use it. UX/UI Designer & UX Researcher with 5+ years of experience across B2B and B2C products. I work end to end: uncovering user needs, finding friction, shaping product direction, testing ideas and turning what we learn into clear, polished experiences. My strength is connecting research with execution. I’ve redesigned onboarding and application journeys, improved profiles and matching experiences, simplified complex workflows and created scalable design patterns. Most recently, I led UX research for Germany’s national public broadcaster, turning qualitative and quantitative insights into concrete product decisions. I’m especially strong in behavioral design, information architecture and complex user journeys. I think beyond individual screens: how the experience fits together, where users drop off, what motivates action and how design can create value for both the user and the business. I work closely with Product and Engineering, understand technical constraints and am comfortable taking ownership from an ambiguous problem through research, prototyping, usability testing and final UI. Figma · Webflow · UX Research · Product Strategy · Behavioral Design · Prototyping · Usability Testing · Design Systems · AI-assisted workflows English · German · Spanish Available for freelance and long-term B2B collaborations.…I find what’s worth building, then make people want to use it. UX/UI Designer & UX Researcher with 5+ years of experience across B2B and B2C products. I work end to end: uncovering user needs, finding friction, shaping product direction, testing ideas and turning what we learn into clear, polished experiences. My strength is connecting research with execution. I’ve redesigned onboarding and application journeys, improved profiles and matching experiences, simplified complex workflows and created scalable design patterns. Most recently, I led UX research for Germany’s national public broadcaster, turning qualitative and quantitative insights into concrete product decisions. I’m especially strong in behavioral design, information architecture and complex user journeys. I think beyond individual screens: how the experience fits together, where users drop off, what motivates action and how design can create value for both the user and the business. I work closely with Product and Engineering, understand technical constraints and am comfortable taking ownership from an ambiguous problem through research, prototyping, usability testing and final UI. Figma · Webflow · UX Research · Product Strategy · Behavioral Design · Prototyping · Usability Testing · Design Systems · AI-assisted workflows English · German · Spanish Available for freelance and long-term B2B collaborations.

Available to hire

Dubai, United Arab Emirates

I find what’s worth building, then make people want to use it.

UX/UI Designer & UX Researcher with 5+ years of experience across B2B and B2C products. I work end to end: uncovering user needs, finding friction, shaping product direction, testing ideas and turning what we learn into clear, polished experiences.

My strength is connecting research with execution. I’ve redesigned onboarding and application journeys, improved profiles and matching experiences, simplified complex workflows and created scalable design patterns. Most recently, I led UX research for Germany’s national public broadcaster, turning qualitative and quantitative insights into concrete product decisions.

I’m especially strong in behavioral design, information architecture and complex user journeys. I think beyond individual screens: how the experience fits together, where users drop off, what motivates action and how design can create value for both the user and the business.

I work closely with Product and Engineering, understand technical constraints and am comfortable taking ownership from an ambiguous problem through research, prototyping, usability testing and final UI.

Figma · Webflow · UX Research · Product Strategy · Behavioral Design · Prototyping · Usability Testing · Design Systems · AI-assisted workflows

English · German · Spanish

Available for freelance and long-term B2B collaborations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Advanced

English

Fluent

Spanish; Castilian

Fluent

Work Experience

User Experience Researcher at pub.techo — Public Value Technologies

June 1, 2025 - July 31, 2026

Led end-to-end usability research for ARD AudioThek, Germany’s national public broadcaster streaming platform. Defined study scope and methodology, wrote screeners, and recruited real listeners. Tested a redesigned homepage before engineering built it, then presented findings to stakeholders and product teams with specific design changes backed by user evidence.

Client Product Designer at InstaFfо

February 1, 2024 - August 31, 2025

Redesigned onboarding and the application flow for a job platform to reduce drop-off. Worked with usability testing and session recordings, rebuilt onboarding around skills and job-search intent, and validated with real users. Partnered with product and engineering through launch to implement improvements around the redesigned user journey.

at INSTAFFO

January 1, 2024 - Present

Worked on onboarding and skills matching, focusing on aligning needs to the right profiles and improving the onboarding experience.

Onboarding & skills matching (Product/UX work) at IN STA FFO

January 1, 2024 - Present

Worked on onboarding and skills matching, improving how users find relevant next steps and how matching information is presented throughout the experience.

Lead Designer & Co-Founder at Purposeful — career coaching product

November 1, 2023 - Present

Co-founded and led product and UX design for a career coaching product from concept through onboarding, learning flow, and exercises. Defined end-to-end user journey and information architecture. Supported launch and contributed to brand and marketing presence, including a cross-marketing site, brand system, and email design.

UX/UI Designer & Webflow Developer

November 1, 2023 - Present

Independent role designing and building end-to-end client websites in Webflow for ongoing clients in wellness and coaching. Delivered positioning, information architecture, copy structure, and launch support. Implemented Webflow CMS, booking and calendar systems, international payments, and email automation, ensuring the sites run reliably after delivery.

Coach

January 1, 2023 - Present

Coached product design end-to-end, supporting structured thinking from research and planning through recommendations and delivery.

Coach (product coaching)

January 1, 2023 - Present

Coaches end-to-end product design practice, helping teams structure work from discovery through execution and decision-making.

Product Designer at Workwise

February 1, 2022 - November 30, 2023

Led UX research and UI design on the candidate side of a recruiting platform. Rebuilt key parts of the application flow and launched the candidate profile page. Ran usability testing and journey mapping to identify drop-off points; promoted for impact on candidate experience and advancement through the flow.

at WORKWISE

January 1, 2022 - January 1, 2023

Developed application flow and candidate profiling, using a structured process to recruit, test, analyze, and make recommendations grounded in UX research.

Application flow & candidate profile (Product/UX work) at WO RKWISE

January 1, 2022 - January 1, 2023

Designed application flow and candidate profile experiences, aligning UX research and product design decisions to support end-to-end user journeys.

Web Designer

September 1, 2021 - February 28, 2022

Freelanced personalized website and portfolio CV delivery for individual professionals. Balanced brand identity, content structure, and responsive layouts. Supported clients through concept, build, and launch.