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I’m a digital art director and designer at heart, specializing in luxury, fashion, beauty, and high-end e-commerce. I create refined visual systems, thoughtful UX/UI solutions, and elevated digital experiences for brands seeking a distinctive, modern aesthetic. My work blends creative direction, design clarity, and an intuitive understanding of digital behavior to shape consistent, elegant brand expressions.…I’m a digital art director and designer at heart, specializing in luxury, fashion, beauty, and high-end e-commerce. I create refined visual systems, thoughtful UX/UI solutions, and elevated digital experiences for brands seeking a distinctive, modern aesthetic. My work blends creative direction, design clarity, and an intuitive understanding of digital behavior to shape consistent, elegant brand expressions.

Rafael Penagos

Art Director, Designer, Creative Director, +2

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I’m a digital art director and designer at heart, specializing in luxury, fashion, beauty, and high-end e-commerce. I create refined visual systems, thoughtful UX/UI solutions, and elevated digital experiences for brands seeking a distinctive, modern aesthetic. My work blends creative direction, design clarity, and an intuitive understanding of digital behavior to shape consistent, elegant brand expressions.…I’m a digital art director and designer at heart, specializing in luxury, fashion, beauty, and high-end e-commerce. I create refined visual systems, thoughtful UX/UI solutions, and elevated digital experiences for brands seeking a distinctive, modern aesthetic. My work blends creative direction, design clarity, and an intuitive understanding of digital behavior to shape consistent, elegant brand expressions.

Available to hire

I’m a digital art director and designer at heart, specializing in luxury, fashion, beauty, and high-end e-commerce. I create refined visual systems, thoughtful UX/UI solutions, and elevated digital experiences for brands seeking a distinctive, modern aesthetic. My work blends creative direction, design clarity, and an intuitive understanding of digital behavior to shape consistent, elegant brand expressions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Creative at Tru Fragrance

January 1, 2024 - January 1, 2025

Directed digital design for Chanel.com seasonal launches, supporting e-commerce and category initiatives. Created final assets for social, PR, event materials and interactive formats with an elevated luxury tone. Managed retailer and display ad presence across fragrance, fashion and fine jewelry for the US market. Collaborated with internal teams to uphold brand consistency, visual standards and digital best practices.

Art Director / Designer at Tru Fragrance

January 1, 2014 - January 1, 2018

Fragrance, Fashion, Events, Watches & Fine Jewelry. Directed digital design for Chanel.com seasonal launches, supporting e-commerce and category initiatives. Created final assets for social, PR, event materials and interactive formats with an elevated luxury tone. Managed retailer and display ad presence across fragrance, fashion and fine jewelry for the US market. Collaborated with internal teams to uphold brand consistency, visual standards and digital best practices.

Digital Design Consultant at Self-Employed

January 1, 2018 - January 1, 2023

Designed digital assets for Lafayette148NY.com supporting global campaigns and seasonal storytelling. Created visual systems, layouts and subtle motion for e-commerce, email, print and social content. Delivered UX/UI updates across key touchpoints to enhance clarity and the overall experience. Contributed to the 2021 .com refresh with updated design elements and refined visual standards.

Art Director / Designer at Kate Spade

January 1, 2023 - January 1, 2024

Developed digital assets for seasonal Kate Spade campaigns across e-commerce, email and social channels. Designed layouts, typography and visual elements supporting brand storytelling and product launches. Produced refined, on-brand content for web, mobile, print and CRM touchpoints. Partnered with marketing and digital teams to maintain consistent, elevated visual execution.

Art Director / Designer at Ralph Lauren

January 1, 2012 - January 1, 2013

Designed editorial collections across Purple Label, Black Label, RLX, Fragrances and Polo for RalphLauren.com. Co-launched the first Denim & Supply campaign, including video and interactive digital content. Produced high-end e-commerce assets for seasonal launches and collection stories. Maintained brand consistency through refined typography, grid systems and visual standards.