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I’m a growth-focused digital storyteller who thrives at the intersection of editorial storytelling and audience growth. As Growth Producer for Tentpoles and Digital Franchises at TEGNA, I help shape high-profile moments nationwide and build repeatable digital franchises that cultivate loyal audiences and grow revenue. I partner with local journalists, producers, and the Central Growth team to craft platform-native content for YouTube, Instagram, TikTok, email newsletters, SMS, and more. I’m a three-time Forty Under 40 honoree and currently serve on local boards to support education and community initiatives. Before TEGNA, I led digital and marketing efforts at CBS19 in Tyler, elevating OTT minutes, multi-platform storytelling, and social media engagement. Across my career at KETK and other outlets, I’ve guided newsroom workflows, mentored teams, and produced impactful reporting—from investigations to sports coverage—while keeping audiences engaged through social and digital channels. I’m passionate about storytelling that informs and entertains, and I enjoy collaborating with brands to deliver measurable results.…I’m a growth-focused digital storyteller who thrives at the intersection of editorial storytelling and audience growth. As Growth Producer for Tentpoles and Digital Franchises at TEGNA, I help shape high-profile moments nationwide and build repeatable digital franchises that cultivate loyal audiences and grow revenue. I partner with local journalists, producers, and the Central Growth team to craft platform-native content for YouTube, Instagram, TikTok, email newsletters, SMS, and more. I’m a three-time Forty Under 40 honoree and currently serve on local boards to support education and community initiatives. Before TEGNA, I led digital and marketing efforts at CBS19 in Tyler, elevating OTT minutes, multi-platform storytelling, and social media engagement. Across my career at KETK and other outlets, I’ve guided newsroom workflows, mentored teams, and produced impactful reporting—from investigations to sports coverage—while keeping audiences engaged through social and digital channels. I’m passionate about storytelling that informs and entertains, and I enjoy collaborating with brands to deliver measurable results.

Reagan Roy Young

Content Producer, Marketing Strategist, Social Media Manager, +2

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I’m a growth-focused digital storyteller who thrives at the intersection of editorial storytelling and audience growth. As Growth Producer for Tentpoles and Digital Franchises at TEGNA, I help shape high-profile moments nationwide and build repeatable digital franchises that cultivate loyal audiences and grow revenue. I partner with local journalists, producers, and the Central Growth team to craft platform-native content for YouTube, Instagram, TikTok, email newsletters, SMS, and more. I’m a three-time Forty Under 40 honoree and currently serve on local boards to support education and community initiatives. Before TEGNA, I led digital and marketing efforts at CBS19 in Tyler, elevating OTT minutes, multi-platform storytelling, and social media engagement. Across my career at KETK and other outlets, I’ve guided newsroom workflows, mentored teams, and produced impactful reporting—from investigations to sports coverage—while keeping audiences engaged through social and digital channels. I’m passionate about storytelling that informs and entertains, and I enjoy collaborating with brands to deliver measurable results.…I’m a growth-focused digital storyteller who thrives at the intersection of editorial storytelling and audience growth. As Growth Producer for Tentpoles and Digital Franchises at TEGNA, I help shape high-profile moments nationwide and build repeatable digital franchises that cultivate loyal audiences and grow revenue. I partner with local journalists, producers, and the Central Growth team to craft platform-native content for YouTube, Instagram, TikTok, email newsletters, SMS, and more. I’m a three-time Forty Under 40 honoree and currently serve on local boards to support education and community initiatives. Before TEGNA, I led digital and marketing efforts at CBS19 in Tyler, elevating OTT minutes, multi-platform storytelling, and social media engagement. Across my career at KETK and other outlets, I’ve guided newsroom workflows, mentored teams, and produced impactful reporting—from investigations to sports coverage—while keeping audiences engaged through social and digital channels. I’m passionate about storytelling that informs and entertains, and I enjoy collaborating with brands to deliver measurable results.

Available to hire

I’m a growth-focused digital storyteller who thrives at the intersection of editorial storytelling and audience growth. As Growth Producer for Tentpoles and Digital Franchises at TEGNA, I help shape high-profile moments nationwide and build repeatable digital franchises that cultivate loyal audiences and grow revenue. I partner with local journalists, producers, and the Central Growth team to craft platform-native content for YouTube, Instagram, TikTok, email newsletters, SMS, and more. I’m a three-time Forty Under 40 honoree and currently serve on local boards to support education and community initiatives.

Before TEGNA, I led digital and marketing efforts at CBS19 in Tyler, elevating OTT minutes, multi-platform storytelling, and social media engagement. Across my career at KETK and other outlets, I’ve guided newsroom workflows, mentored teams, and produced impactful reporting—from investigations to sports coverage—while keeping audiences engaged through social and digital channels. I’m passionate about storytelling that informs and entertains, and I enjoy collaborating with brands to deliver measurable results.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

English

Fluent

Work Experience

Growth Producer for Tentpoles and Digital Franchises at TEGNA

September 1, 2025 - Present

Growth Producer for Tentpoles and Digital Franchises responsible for coordinating high-profile editorial moments nationwide, from major trials and elections to cultural events and sports. Develops original, repeatable digital franchises to grow loyal audiences and drive new revenue. Combines editorial storytelling with technical production skills and deep understanding of digital and social platforms. Collaborates with local journalists, producers, on-air talent, and the Central Growth team to craft platform-native content that drives audience growth and engagement across YouTube, Instagram, TikTok, email, newsletters, SMS, and more. Recognized as a three-time Forty Under 40 honoree (2021, 2022, 2025) and serves on the Tyler ISD Career & Technology Education Advisory Board and the Smith County Census Committee.

Assistant News Director/Digital Content Director at KYTX CBS19 News

January 1, 2025 - September 1, 2025

Oversees the production of newscasts and special programming, including OTT and digital platforms, ensuring a multi-platform content approach. Partners with newsroom leaders to grow content, audience, and people; manages the station's digital product and leads digital strategy to grow multi-platform content, audience and engagement for CBS19. Leads the newsroom to deliver content 24/7 across broadcast, CBS19+, and cbs19.tv with storytelling optimized for each screen, and oversees social media (Facebook, X, YouTube, Instagram). Mentors staff in digital and social best practices and drives OTT minutes watched and app downloads.

Marketing Director/Digital Content Director at KYTX CBS19 News

August 1, 2021 - December 1, 2024

Facilitates brand growth, strategy, and promotions; leads digital strategy to grow multi-platform content and OTT; champions brand consistency; drives mobile app downloads, website views, platform video plays, and audience engagement. Educates stakeholders on brand and how to apply brand-thinking across departments. Leads digital content team and optimizes cross-platform storytelling for CBS19+. Oversees social media efforts and OTT initiatives, increasing streaming and digital metrics.

Brand/News Manager/Digital Content Director at KYTX CBS19 News

August 1, 2018 - August 1, 2021

Brand management and digital content leadership; oversees promotions, social media, and cross-platform storytelling; drives OTT metrics and audience engagement; mentors newsroom staff on digital and social best practices; leads digital product strategy for multi-platform content.

News Manager/Sports Reporter/Investigative Producer at KETK News

March 1, 2013 - August 1, 2018

Assignments editor; web editor; sports reporter; investigative producer. Planned coverage, produced social media content for daily stories and special events (Super Bowl, Olympics), managed newsroom operations, and contributed to national promotion of East Texas news. Oversaw scheduling and assignment of coverage, monitored tip lines, and guided team in creating engaging, shareable content.

Internet Content Coordinator at KETK News

March 1, 2012 - February 1, 2013

Produced 95% of daily website and social media content; oversaw website content for multiple markets; broke sports stories; delivered investigative reporting; contributed to growth of online audience and engagement.

Reporter at East Texas Sports Network

March 1, 2011 - March 1, 2012

Covered numerous high school athletic events, authored game articles, and contributed to sports coverage across East Texas markets.

Teacher at East Texas Christian Academy

June 1, 2009 - May 1, 2011

Pre-K teacher responsible for lesson planning, field trips, activities, and creating an active learning environment to prepare students for kindergarten.