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Hi, I’m a Swiss-based marketing professional focused on social media, content strategy, and influencer partnerships. I currently lead social media and communications at BYKARB in Zurich, and I have hands-on experience building D2C campaigns, managing multi-platform content, and collaborating with cross-functional teams to boost brand visibility and engagement. I blend data-driven insights with creative storytelling to drive audience growth, customer loyalty, and measurable results. I’ve partnered with luxury brands and financial institutions, used AI-assisted tools to accelerate content ideation and sourcing, and optimized campaigns across Meta and TikTok. My work emphasizes practical KPIs, thoughtful storytelling, and proactive community management to elevate brands and deliver tangible business value.…Hi, I’m a Swiss-based marketing professional focused on social media, content strategy, and influencer partnerships. I currently lead social media and communications at BYKARB in Zurich, and I have hands-on experience building D2C campaigns, managing multi-platform content, and collaborating with cross-functional teams to boost brand visibility and engagement. I blend data-driven insights with creative storytelling to drive audience growth, customer loyalty, and measurable results. I’ve partnered with luxury brands and financial institutions, used AI-assisted tools to accelerate content ideation and sourcing, and optimized campaigns across Meta and TikTok. My work emphasizes practical KPIs, thoughtful storytelling, and proactive community management to elevate brands and deliver tangible business value.

Ravinala Salem

Marketing Strategist, Social Media Manager, Content Strategist, +3

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Hi, I’m a Swiss-based marketing professional focused on social media, content strategy, and influencer partnerships. I currently lead social media and communications at BYKARB in Zurich, and I have hands-on experience building D2C campaigns, managing multi-platform content, and collaborating with cross-functional teams to boost brand visibility and engagement. I blend data-driven insights with creative storytelling to drive audience growth, customer loyalty, and measurable results. I’ve partnered with luxury brands and financial institutions, used AI-assisted tools to accelerate content ideation and sourcing, and optimized campaigns across Meta and TikTok. My work emphasizes practical KPIs, thoughtful storytelling, and proactive community management to elevate brands and deliver tangible business value.…Hi, I’m a Swiss-based marketing professional focused on social media, content strategy, and influencer partnerships. I currently lead social media and communications at BYKARB in Zurich, and I have hands-on experience building D2C campaigns, managing multi-platform content, and collaborating with cross-functional teams to boost brand visibility and engagement. I blend data-driven insights with creative storytelling to drive audience growth, customer loyalty, and measurable results. I’ve partnered with luxury brands and financial institutions, used AI-assisted tools to accelerate content ideation and sourcing, and optimized campaigns across Meta and TikTok. My work emphasizes practical KPIs, thoughtful storytelling, and proactive community management to elevate brands and deliver tangible business value.

Available to hire

Hi, I’m a Swiss-based marketing professional focused on social media, content strategy, and influencer partnerships. I currently lead social media and communications at BYKARB in Zurich, and I have hands-on experience building D2C campaigns, managing multi-platform content, and collaborating with cross-functional teams to boost brand visibility and engagement.

I blend data-driven insights with creative storytelling to drive audience growth, customer loyalty, and measurable results. I’ve partnered with luxury brands and financial institutions, used AI-assisted tools to accelerate content ideation and sourcing, and optimized campaigns across Meta and TikTok. My work emphasizes practical KPIs, thoughtful storytelling, and proactive community management to elevate brands and deliver tangible business value.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

German

Fluent

Arabic

Intermediate

Work Experience

Social Media & Communications Manager at BYKARB

December 1, 2024 - Present

Led content strategy and campaign execution for D2C beauty and wellness brands; managed influencer campaigns, storytelling, budgeting, and creator sourcing; leveraged AI tools to accelerate content ideation, creator sourcing, and performance analysis; translated trends into high-impact campaigns; managed multi-platform content calendars and optimized copy; conducted social audits and competitive analyses; delivered analytics and KPI reporting with actionable recommendations; supported PR and brand communications; managed Meta and TikTok paid campaigns; oversaw budgets and performance for high-profile clients; enhanced brand visibility and customer loyalty through proactive community management; oversaw client communications, onboarding, compliance, and service delivery.

Junior Digital Marketing Manager at Salz and Water

September 1, 2023 - July 1, 2024

Supported digital marketing activities including content creation, social media management, analytics, and cross-functional collaboration to drive brand awareness and customer engagement.

Assistant Relationship Manager at Neue Private Bank

January 1, 2022 - June 1, 2023

Supported relationship management tasks, client onboarding, CRM data maintenance, KYC compliance, and general client service in a private banking environment.

Intern at Morgan Stanley

July 1, 2016 - September 1, 2016

Assisted with portfolio management tasks, investment analysis, asset allocation, and risk assessment for high-net-worth individuals; provided support for back-office operations and client service during internship.