Hey! I'm a product designer with over 6 years of experience in designing for startups and scale-ups.
Hey! I’m a product designer with over 6 years of experience in designing for startups and scale-ups. My main expertise is translating business needs to customer needs through design. I’m not here to just make things pretty, I’m here to ask the right questions and make things work.
An ongoing collaboration with Skoon Energy, a innovative startup in the mobile clean energy market which develops software for rental management and marketplace. My responsibility is maintaining a solid User Experience in technical software. The goal is to make complex user flows as intuitive as possible. UX UI UXdesign ProductDesign Startup
Product designer for one of Netherlands biggest ScaleUps, responsible for decreasing churn in sign up flow, managed homepage redesign with top level managers and full responsibility for design at bunq. productdesign UX UI appdesign ios
Tasked with creating a new brand identity for the branding club. Created a logo reflecting the brand and went through multiple iterations of logo designs. graphicdesign branding logo
Webdesign for a local boxing school, capturing the right vibe and energy to attract the right type of people. webdesign
When I took on the Energyhr website build, my mission was clear: turn their newly designed brand identity (not by me) into a polished, intuitive, and conversion-focused web presence. Working with a team of freelance professionals was a great learning experience, pushing me to blend craftsmanship with strategy. Challenge Energyhr helps organizations in the energy transition become more agile by combining HR strategy and operations. The site needed to clearly explain what they do—their services, vision, and approach—without overwhelming the visitor. At the same time, it was critical to build in strong calls to action, so that website traffic converts (e.g. contact, case studies, appointments) smoothly. Solution I developed the new Energyhr site in Webflow, carefully implementing their brand identity across structure, design, and interaction. Every page was laid out for clarity: the services (“Ontdekken,” “Ontwikkelen,” “Realiseren”) get prominent placement; the language and visuals help visitors quickly grasp how Energyhr works and what value they offer. Key CTAs like “Maak nu een afspraak” (“Make an appointment”) or “Neem contact op” are placed strategically throughout to guide action. Approach • Translated brand design files into a dynamic, responsive Webflow site. • Designed and developed conversion-focused call-to-action sections: clear buttons, clean layouts, intuitive navigation. • Collaborated closely with the brand/design team, reviewed early drafts, iterated based on feedback to maintain consistency with the visual identity. • Tested usability on desktop and mobile to ensure clarity at all sizes; tuned content hierarchy so the most important info stands out first. The result: a website that not only looks on-brand and professional, but also functions as a powerful tool for Energyhr to inform, engage, and convert. It makes clear what Energyhr does, why they matter, and how users can take the next step. webdesign webflow
Ongoing project for Avanas, where I created a new brand identity, website and marketing materials. Biggest challenge was identifying core target audience and catering to all parties needs. branding webdesign marketing
Startup focused on hospitality, my responsibility is to improve the brand identity, design a professional website and manage marketing materials. webdesign graphicdesign marketing
Designer for a startups, managed both marketing design and UX design for website and mobile application
Managed projects ranging from UX design for startups to rebranding to graphic design.
Product designer at one of Netherlands biggest scale-ups, responsible for improving mobile application
Post a job and invite Ruben, or contact them directly. No hidden commission.
