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I’m a multidisciplinary Art Director blending editorial sensibility, brand storytelling, and motion design. My work spans fashion, entertainment, and lifestyle—where I craft visuals that balance style, clarity, and emotion. I specialize in building visual systems that feel cohesive across campaigns and channels, from social to print. My process is both intuitive and strategic, pairing design craft with trend awareness. Whether directing photoshoots or shaping digital content, I lead with a vision that connects brand identity to cultural expression.…I’m a multidisciplinary Art Director blending editorial sensibility, brand storytelling, and motion design. My work spans fashion, entertainment, and lifestyle—where I craft visuals that balance style, clarity, and emotion. I specialize in building visual systems that feel cohesive across campaigns and channels, from social to print. My process is both intuitive and strategic, pairing design craft with trend awareness. Whether directing photoshoots or shaping digital content, I lead with a vision that connects brand identity to cultural expression.

Jordana Rubin

Art Director, Designer, Graphic Designer, +7

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I’m a multidisciplinary Art Director blending editorial sensibility, brand storytelling, and motion design. My work spans fashion, entertainment, and lifestyle—where I craft visuals that balance style, clarity, and emotion. I specialize in building visual systems that feel cohesive across campaigns and channels, from social to print. My process is both intuitive and strategic, pairing design craft with trend awareness. Whether directing photoshoots or shaping digital content, I lead with a vision that connects brand identity to cultural expression.…I’m a multidisciplinary Art Director blending editorial sensibility, brand storytelling, and motion design. My work spans fashion, entertainment, and lifestyle—where I craft visuals that balance style, clarity, and emotion. I specialize in building visual systems that feel cohesive across campaigns and channels, from social to print. My process is both intuitive and strategic, pairing design craft with trend awareness. Whether directing photoshoots or shaping digital content, I lead with a vision that connects brand identity to cultural expression.

Available to hire

I’m a multidisciplinary Art Director blending editorial sensibility, brand storytelling, and motion design. My work spans fashion, entertainment, and lifestyle—where I craft visuals that balance style, clarity, and emotion. I specialize in building visual systems that feel cohesive across campaigns and channels, from social to print. My process is both intuitive and strategic, pairing design craft with trend awareness. Whether directing photoshoots or shaping digital content, I lead with a vision that connects brand identity to cultural expression.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Figma

Expert

Web Design

Expert

Set Design

Expert

Language

English

Fluent

Work Experience

Junior Art Director / Senior Digital Designer (Contractor) at Sony Media Entertainment

January 1, 2023 - January 1, 2023

Oversaw art direction for fashion-inspired visuals in live broadcasts, key art, and content photography, ensuring brand cohesion across media. Developed content for fashion podcasts and residual social activations featuring celebrity talent. Led visual direction for artist campaigns and podcast branding, blending fashion-inspired photography, typography, and digital design. Created key art, social campaigns, and web design assets that reflected evolving cultural and style trends. Directed cohesive brand systems for 25+ digital series and playlists, growing engagement and audience reach across platforms.

Art Director, Digital Key Art (Contractor) at VEEPS, Live Nation

January 1, 2025 - January 1, 2025

Directed creative strategy and visual design for global brand campaigns and live concert experiences, merging editorial-style storytelling with digital activation. Designed seasonal digital campaigns and content series that integrated motion, product, and culture-driven aesthetics. Oversaw photoshoots and motion content creation for new releases, coordinating closely with talent and marketing teams. Implemented AI-assisted design systems and production workflows to scale creative output efficiently while maintaining high-end quality.

Lead Brand Designer at Designity

January 1, 2024 - January 1, 2024

Led concept development and identity systems for consumer and lifestyle brands, translating visual direction into cohesive campaigns across web, social, and print. Directed creative production for high-profile events and editorial content, ensuring a unified visual language and elevated art direction. Collaborated with photographers, stylists, and marketing teams to define tone, styling, and layout for branded content and lookbooks. Directed and edited motion and video content for digital campaigns, optimizing for email, social, and paid channels. Produced full brand guidelines and campaign decks to communicate creative vision to stakeholders.

Graphic & Motion Designer at TouchTunes

January 1, 2020 - January 1, 2020

Designed motion, print, and digital visuals for hospitality and entertainment brands, delivering fashion-influenced visual storytelling. Directed creative concepts for large-scale campaigns, aligning art direction, typography, and trend-driven design with brand tone. Managed photo and motion content pipelines, ensuring efficiency and visual integrity across 50+ deliverables per quarter. Served as interim Social Media Manager, managing content calendars, influencer partnerships, and seasonal campaigns—growing follower base by 20% year over year.

Lead Brand Designer at Designity

January 1, 2024 - October 31, 2025