Jordana Rubin

Directed creative strategy and visual design for global brand campaigns and live concert experiences, merging editorial-style storytelling with digital activation. Designed seasonal digital campaigns and content series that integrated motion, product, and culture-driven aesthetics. Oversaw photoshoots and motion content creation for new releases, coordinating closely with talent and marketing teams. Implemented AI-assisted design systems and production workflows to scale creative output efficiently while maintaining high-end quality.

Led concept development and identity systems for consumer and lifestyle brands, translating visual direction into cohesive campaigns across web, social, and print. Directed creative production for high-profile events and editorial content, ensuring a unified visual language and elevated art direction. Collaborated with photographers, stylists, and marketing teams to define tone, styling, and layout for branded content and lookbooks. Directed and edited motion and video content for digital campaigns, optimizing for email, social, and paid channels. Produced full brand guidelines and campaign decks to communicate creative vision to stakeholders.

Led concept development and identity systems for consumer and lifestyle brands, translating visual direction into cohesive campaigns across web, social, and print. Directed creative production for high-profile events and editorial content, ensuring a unified visual language and elevated art direction. Collaborated with photographers, stylists, and marketing teams to define tone, styling, and layout for branded content and lookbooks. Directed and edited motion and video content for digital campaigns, optimizing for email, social, and paid channels. Produced full brand guidelines and campaign decks to communicate creative vision to stakeholders.