BCS Global Markets — Brand & Marketing Communications

An ongoing body of marketing work for an investment bank: campaign posters and A4 collateral for fixed income and currency analytics, client mailings in Russian and English, private banking product sheets, a branded wine campaign and team merchandise.

Everything sits on a modular visual system, so a small team could turn out a high volume of on-brand pieces quickly — which cut late-stage revisions by 25%.

Role: Creative Director — visual system, art direction, key visuals, production.