Bank Otkritie — Social Media & Communication Design

Visual communications for Bank Otkritie, one of Russia’s largest banks — from the social media creative concept to internal communications, merch and mascots.

Challenge: make the retail (open.bank) and business (open.delo) social feeds recognisable despite a high volume of regular content.

Solution: a modular visual system that builds a consistent, recognisable feed, plus product and brand content cards for regular posting. Around it grew separate lines: corporate values story cards and office elevator branding for employees, branded apparel (cap, football kit, hoodie and T-shirt capsules), and mascots — the Vzhuh character with a life-size costume, messenger sticker pack and comics, and angel characters for the SKY office opening in Kazan.

Result: +40% social media engagement in six months.

Role: Design & Brand Communications Expert — author of the creative concept and modular system; design and illustration; all graphic work for internal communications.