Bank Otkritie — Animated Social Content (Motion Reel)

A 40-second cut from a dedicated line of animated social content for Bank Otkritie: videos with the bank’s Vzhuh mascot, product and brand animations, special project teasers and animated infographics.

In the reel: Vzhuh New Year 2020, a toucan brand video, Cosmonautics Day, gamification explainer, Travel card, a winter animation and more. The same characters and visual system ran across the feed, animated greeting cards for the internal corporate portal and the employee “Thank you” service.

Role: concept, design and animation, as part of the bank’s social media creative concept that lifted engagement by 40% in six months.