Ruchira Nikam

Spearheaded multi-channel growth campaigns with VCs and founders, achieving a 40% increase in online engagement across LinkedIn, email, and web channels within one quarter. Conducted SEO keyword research and content optimization that boosted organic traffic by 25%, contributing to higher inbound lead quality and reach. Supported cross-functional teams in publishing the Equity Compensation Report for 3,000+ readers, while designing paid ads and Figma-based landing pages to strengthen overall brand awareness.

Analyzed B2B customer data using Excel, Power BI, and SQL to uncover behavioral patterns that informed 3 strategic growth initiatives across regional markets. Partnered with 5 cross-functional teams to execute portfolio webinars, improving stakeholder engagement by 30% and supporting customer retention efforts. Delivered data-driven insights and presentations that helped streamline decision-making processes and improved portfolio visibility across 6 business units.

Executed targeted e-store marketing strategies across multiple digital channels, resulting in a 25% increase in gross sales during H2 2023 and improved customer acquisition efficiency. Partnered with commercial, design, and analytics teams to align campaign messaging and creative assets with company-wide growth objectives and quarterly revenue targets. Utilized Excel and Power BI dashboards to track and visualize campaign performance metrics, enhancing data visibility and improving reporting accuracy by 20%. Delivered detailed UAT testing feedback and proposal decks to management, expediting product rollouts and ensuring smooth stakeholder approvals across departments.