Hi, I’m Ruchira Nikam. I’m a growth-minded marketing professional and current Bachelor of Science (Honors) student at SIM in partnership with the University of London, based in Singapore. I’ve led multi-channel campaigns, conducted SEO research, and helped publish industry reports, collaborating with venture capitalists, founders, and cross-functional teams to drive measurable engagement and brand awareness. I’m passionate about crafting compelling brand stories, optimizing digital experiences, and turning data into action. I enjoy designing landing pages in Figma, supporting fintech and tech ecosystems through strategic marketing, and contributing to education and enterprise initiatives in Singapore.

Ruchira Nikam

Hi, I’m Ruchira Nikam. I’m a growth-minded marketing professional and current Bachelor of Science (Honors) student at SIM in partnership with the University of London, based in Singapore. I’ve led multi-channel campaigns, conducted SEO research, and helped publish industry reports, collaborating with venture capitalists, founders, and cross-functional teams to drive measurable engagement and brand awareness. I’m passionate about crafting compelling brand stories, optimizing digital experiences, and turning data into action. I enjoy designing landing pages in Figma, supporting fintech and tech ecosystems through strategic marketing, and contributing to education and enterprise initiatives in Singapore.

Available to hire

Hi, I’m Ruchira Nikam. I’m a growth-minded marketing professional and current Bachelor of Science (Honors) student at SIM in partnership with the University of London, based in Singapore. I’ve led multi-channel campaigns, conducted SEO research, and helped publish industry reports, collaborating with venture capitalists, founders, and cross-functional teams to drive measurable engagement and brand awareness.

I’m passionate about crafting compelling brand stories, optimizing digital experiences, and turning data into action. I enjoy designing landing pages in Figma, supporting fintech and tech ecosystems through strategic marketing, and contributing to education and enterprise initiatives in Singapore.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Growth Analyst at Qapita Fintech
August 1, 2025 - December 1, 2025
Spearheaded multi-channel growth campaigns with VCs and founders, achieving a 40% increase in online engagement across LinkedIn, email, and web channels within one quarter. Conducted SEO keyword research and content optimization that boosted organic traffic by 25%, contributing to higher inbound lead quality and reach. Supported cross-functional teams in publishing the Equity Compensation Report for 3,000+ readers, while designing paid ads and Figma-based landing pages to strengthen overall brand awareness.
Strategy Intern - Digital Industries at SIEMENS
September 1, 2024 - February 1, 2025
Analyzed B2B customer data using Excel, Power BI, and SQL to uncover behavioral patterns that informed 3 strategic growth initiatives across regional markets. Partnered with 5 cross-functional teams to execute portfolio webinars, improving stakeholder engagement by 30% and supporting customer retention efforts. Delivered data-driven insights and presentations that helped streamline decision-making processes and improved portfolio visibility across 6 business units.
Marketing Assistant at ViewQwest
July 1, 2023 - December 1, 2023
Executed targeted e-store marketing strategies across multiple digital channels, resulting in a 25% increase in gross sales during H2 2023 and improved customer acquisition efficiency. Partnered with commercial, design, and analytics teams to align campaign messaging and creative assets with company-wide growth objectives and quarterly revenue targets. Utilized Excel and Power BI dashboards to track and visualize campaign performance metrics, enhancing data visibility and improving reporting accuracy by 20%. Delivered detailed UAT testing feedback and proposal decks to management, expediting product rollouts and ensuring smooth stakeholder approvals across departments.

Education

Bachelor of Science (Honors) in Business and Management at Singapore Institute of Management - University of London Singapore
August 1, 2021 - August 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Media & Entertainment, Education, Professional Services