Rudy Gonzalez

Available to hire

I'm a Creative Director with 20+ years of experience building and scaling brand systems across multi-product environments.

About

I’m a Creative Director with 20+ years of experience building and scaling brand systems across multi-product environments. I specialize in aligning product, marketing, and sales through structured design frameworks, campaign infrastructure, and performance-driven content.

I’ve led cross-functional teams to drive measurable growth—think 1000% gains in search visibility, multi-million-dollar funding rounds, and scalable partner marketing systems. My approach blends storytelling with disciplined design to turn complex challenges into clear, compelling experiences.

  • Joined May 2024

Industry experience

  • Consumer Goods
  • Manufacturing
  • Media & Entertainment
  • Education
  • Non-Profit Organization
  • Professional Services
  • Software & Internet

Projects · 24

Work experience· 7 roles

Digital Brand & Content Direction · Museum of Indigenous PeopleFeb 2026 – Present · 10 mos

Built SEO and content systems from zero, driving ~1000% growth in search visibility across traditional and AI-driven discovery. Increased organic traffic by 10.37% and launched an editorial pipeline driving 369% week-over-week blog growth. Directed site architecture, internal linking, and content strategy to improve discoverability of exhibits, events, and educational resources; positioned the museum as a research and learning hub.

Campaign Art Director / Investor Storytelling · Deep SentinelAug 2024 – Feb 2026 · 1 yr 7 mos

Delivered a unified pitch and brand system contributing to ~ $15M in funding post-engagement. Architected a multi-vertical campaign system across 8 segments enabling scalable partner marketing; built a white-labeled partner marketing system for 100+ partners with localized content. Developed HubSpot workflows linking campaigns, content, and performance data; created 30–50+ asset content system with governance and taxonomy; improved CTR; aligned cross-functional teams to accelerate go-to-market.

Principal / Art Director · GMYK Design ConsultingApr 2023 – Present · 3 yrs 8 mos

Led 10+ concurrent client engagements across branding, web and content systems; delivered $300K+ in cost savings and supported $13M+ in funding. Built scalable brand, campaign, and content operating models across product, marketing, and sales teams for startups, authors, consumer brands, and public sector partners, including Ingenuity, Brian Weisfeld, Turf Queen DFW, Superior Soaring, Pascua Yaqui Tribe PD, and NASA Ames.

Creative Consultant · BreinifyJan 2023 – Jun 2023 · 6 mos
Creative Consultant / Art Director · Kambria (Blockchain Innovation Platform)Jan 2018 – Dec 2022 · 5 yrs
Creative Brand Manager / Art Director · OhmniLabs (Robotics & AI)Jan 2018 – Dec 2024 · 7 yrs
Creative Manager / Art Direction Lead · Quotient Technology (Coupons.com)Jan 2009 – Dec 2018 · 10 yrs

Education

Bachelors: Visual Communications · Collins College2007 – 2008
Bachelor of Arts, Visual Communication · Collins College, Tempe, AZ2030 – 2026

Certifications and awards

Content Marketing2024 – 2026
SEO2024 – 2026
AI SEO2024 – 2026

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