The previous Atlas Obscura homepage design had become outdated and cluttered, failing to effectively showcase the platform’s unique content and experiences. The challenge was to redesign the homepage to create a more engaging, immersive, and user-friendly experience that would better reflect the brand’s essence and capture the spirit of discovery.

The primary goal of the project was to develop a clean, modern, and visually appealing homepage design that would enhance user experience and increase engagement, improve content discoverability and navigation, and strengthen brand identity and showcase the platform’s unique value proposition.