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I am a strategic social specialist based in Ottawa with 5 years of cross-continental media experience, dedicated to integrating organic community architecture with high-performance paid social solutions. I have 3 years of agency experience where I architected full-funnel strategies on Meta and TikTok to accelerate brand authority and lead quality. I excel at building data-backed frameworks that scale integrated campaigns, delivering results like 1.7M views and a 60% lift in LinkedIn engagement, while juggling multi-client portfolios and optimizing media spend and ROI with unwavering brand integrity. I’m passionate about turning insights into action across sectors and collaborating with partners to expand digital footprints. My approach blends creative content with rigorous analytics, and I’m currently focused on delivering compelling social experiences for organizations across non-profit, healthcare, education, and professional services in Canada and beyond.…I am a strategic social specialist based in Ottawa with 5 years of cross-continental media experience, dedicated to integrating organic community architecture with high-performance paid social solutions. I have 3 years of agency experience where I architected full-funnel strategies on Meta and TikTok to accelerate brand authority and lead quality. I excel at building data-backed frameworks that scale integrated campaigns, delivering results like 1.7M views and a 60% lift in LinkedIn engagement, while juggling multi-client portfolios and optimizing media spend and ROI with unwavering brand integrity. I’m passionate about turning insights into action across sectors and collaborating with partners to expand digital footprints. My approach blends creative content with rigorous analytics, and I’m currently focused on delivering compelling social experiences for organizations across non-profit, healthcare, education, and professional services in Canada and beyond.

Rujuta Kakade

Band Member, Marketing Strategist, Brand Strategist, +7

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I am a strategic social specialist based in Ottawa with 5 years of cross-continental media experience, dedicated to integrating organic community architecture with high-performance paid social solutions. I have 3 years of agency experience where I architected full-funnel strategies on Meta and TikTok to accelerate brand authority and lead quality. I excel at building data-backed frameworks that scale integrated campaigns, delivering results like 1.7M views and a 60% lift in LinkedIn engagement, while juggling multi-client portfolios and optimizing media spend and ROI with unwavering brand integrity. I’m passionate about turning insights into action across sectors and collaborating with partners to expand digital footprints. My approach blends creative content with rigorous analytics, and I’m currently focused on delivering compelling social experiences for organizations across non-profit, healthcare, education, and professional services in Canada and beyond.…I am a strategic social specialist based in Ottawa with 5 years of cross-continental media experience, dedicated to integrating organic community architecture with high-performance paid social solutions. I have 3 years of agency experience where I architected full-funnel strategies on Meta and TikTok to accelerate brand authority and lead quality. I excel at building data-backed frameworks that scale integrated campaigns, delivering results like 1.7M views and a 60% lift in LinkedIn engagement, while juggling multi-client portfolios and optimizing media spend and ROI with unwavering brand integrity. I’m passionate about turning insights into action across sectors and collaborating with partners to expand digital footprints. My approach blends creative content with rigorous analytics, and I’m currently focused on delivering compelling social experiences for organizations across non-profit, healthcare, education, and professional services in Canada and beyond.

Available to hire

I am a strategic social specialist based in Ottawa with 5 years of cross-continental media experience, dedicated to integrating organic community architecture with high-performance paid social solutions. I have 3 years of agency experience where I architected full-funnel strategies on Meta and TikTok to accelerate brand authority and lead quality. I excel at building data-backed frameworks that scale integrated campaigns, delivering results like 1.7M views and a 60% lift in LinkedIn engagement, while juggling multi-client portfolios and optimizing media spend and ROI with unwavering brand integrity.

I’m passionate about turning insights into action across sectors and collaborating with partners to expand digital footprints. My approach blends creative content with rigorous analytics, and I’m currently focused on delivering compelling social experiences for organizations across non-profit, healthcare, education, and professional services in Canada and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Social Media and Content Manager at Independent

January 1, 2023 - Present

Architect full-funnel social media strategies and brand management for small businesses; manage the entire client lifecycle from pitching and onboarding to performance reporting and optimization; produce high-retention short-form video content and tailored brand copy across multiple platforms.

Social Media Coordinator at CHEO Foundation

May 1, 2025 - February 1, 2026

Engineered Meta paid social campaigns and organic strategies across Instagram, Facebook, LinkedIn, and TikTok using data-driven insights to optimize reach and donor engagement; managed sponsorship obligations and cross-platform brand alignment.

Communications and Marketing Coordinator at Wrestling Canada Lutte

February 1, 2025 - April 1, 2025

Directed daily social operations and Meta advertising campaigns to elevate the visibility of Canadian athletes during international competitions; produced high-impact video and SEO-optimized articles; utilized Later for campaign orchestration and proactive community management.

Jr. Creative Strategist at Karmadharma Agency

June 1, 2024 - August 1, 2024

Collaborated on integrated marketing campaigns, including technical build and optimization of Meta and TikTok ad sets; conducted competitive deep-dives and A/B testing to identify growth opportunities; tracked KPIs and delivered data-backed recommendations to maximize ROI.

Radio Intern at Radio Mirchi

May 1, 2021 - March 1, 2022

Created content for morning shows; managed RJ social media profiles; briefed guests for interviews and promotions; conducted interviews at press conferences and premieres; brainstormed event partnerships and sponsorship opportunities; voiced local advertisements.

Marketing and Sales Leader at Unschool

February 1, 2020 - December 1, 2020

Led market research to identify target audiences and executed marketing strategies across multiple channels; recruited, trained, and managed a sales team; consistently met sales targets while improving overall efficiency.