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I’m a freelance digital marketing consultant and content strategist based in Leicester, with 15 years’ experience leading content, social and integrated campaigns across conservation, financial media, technology and agency environments. I help C-suite stakeholders turn complex themes into clear, audience-focused stories for social, web, email and digital reports—using performance data to sharpen what we do next. I’ve built and scaled digital platforms and campaigns end-to-end: from content strategy and creative brief development, to website rebrands, SEO audits, paid/organic planning and multi-client delivery. Notably, I supported the launch of a media brand that generated around 5M combined views and impressions in its first quarter, and I’ve driven significant growth outcomes across websites and organic search through structured, measurable campaign frameworks.…I’m a freelance digital marketing consultant and content strategist based in Leicester, with 15 years’ experience leading content, social and integrated campaigns across conservation, financial media, technology and agency environments. I help C-suite stakeholders turn complex themes into clear, audience-focused stories for social, web, email and digital reports—using performance data to sharpen what we do next. I’ve built and scaled digital platforms and campaigns end-to-end: from content strategy and creative brief development, to website rebrands, SEO audits, paid/organic planning and multi-client delivery. Notably, I supported the launch of a media brand that generated around 5M combined views and impressions in its first quarter, and I’ve driven significant growth outcomes across websites and organic search through structured, measurable campaign frameworks.

Ruku Taneja

Digital Marketer, Marketing Consultant, Content Strategist, +4

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I’m a freelance digital marketing consultant and content strategist based in Leicester, with 15 years’ experience leading content, social and integrated campaigns across conservation, financial media, technology and agency environments. I help C-suite stakeholders turn complex themes into clear, audience-focused stories for social, web, email and digital reports—using performance data to sharpen what we do next. I’ve built and scaled digital platforms and campaigns end-to-end: from content strategy and creative brief development, to website rebrands, SEO audits, paid/organic planning and multi-client delivery. Notably, I supported the launch of a media brand that generated around 5M combined views and impressions in its first quarter, and I’ve driven significant growth outcomes across websites and organic search through structured, measurable campaign frameworks.…I’m a freelance digital marketing consultant and content strategist based in Leicester, with 15 years’ experience leading content, social and integrated campaigns across conservation, financial media, technology and agency environments. I help C-suite stakeholders turn complex themes into clear, audience-focused stories for social, web, email and digital reports—using performance data to sharpen what we do next. I’ve built and scaled digital platforms and campaigns end-to-end: from content strategy and creative brief development, to website rebrands, SEO audits, paid/organic planning and multi-client delivery. Notably, I supported the launch of a media brand that generated around 5M combined views and impressions in its first quarter, and I’ve driven significant growth outcomes across websites and organic search through structured, measurable campaign frameworks.

Available to hire

I’m a freelance digital marketing consultant and content strategist based in Leicester, with 15 years’ experience leading content, social and integrated campaigns across conservation, financial media, technology and agency environments. I help C-suite stakeholders turn complex themes into clear, audience-focused stories for social, web, email and digital reports—using performance data to sharpen what we do next.

I’ve built and scaled digital platforms and campaigns end-to-end: from content strategy and creative brief development, to website rebrands, SEO audits, paid/organic planning and multi-client delivery. Notably, I supported the launch of a media brand that generated around 5M combined views and impressions in its first quarter, and I’ve driven significant growth outcomes across websites and organic search through structured, measurable campaign frameworks.

Skills

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Expert

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Intermediate

Work Experience

Digital Marketing Consultant at Muddy Waters Research

September 1, 2023 - January 31, 2025

Led content and digital delivery across the Muddy Waters portfolio, including Muddy Waters Research, Muddy Waters Asia and Zer0es Finance. Oversaw the rebuild and rebrand of the 300+ page Zer0es Finance website, partnering with a developer on a custom-coded WordPress build, content and SEO migration, QA and launch. Built the Muddy Waters Asia website from scratch, including template selection, information architecture, website copy, gated investor forms, Mailchimp integration and foundational SEO. Worked closely with Carson Block (CEO) and senior stakeholders to translate complex financial research and brand priorities into clear website, email and social content while meeting publishing and compliance requirements.

Digital Marketing Consultant at Peace Parks Foundation

February 1, 2022 - Present

Advises the Chief Communications Officer on content-led digital strategy for conservation, policy and investment themes. Manages digital campaign planning and budget allocation, aligning organic/paid activity with PR moments, milestones and partner amplification, including clear calls to action. Developed a Digital Campaign Blueprint to standardise objectives, audience journeys, content sequencing, paid support, partner activation and measurement. Audits social narrative and performance to identify content gaps and themes, and created a Reputation & Influence Index to turn weekly/monthly data into actionable editorial recommendations. Supports a website rebrand with content structure, user journeys and CTAs while coordinating with designers and third-party agencies. Delivered a 150+ page digital and SEO audit reporting period-on-period growth of 177% in users, 128% in page views, 247% in organic search traffic and 240% in social referral traffic.

Digital Marketing Manager at Real Vision

April 1, 2021 - January 31, 2023

Helped launch the Peace Parks TV website and international social channels, generating approximately 5M combined views and impressions in the first quarter. Owned end-to-end organic and paid social delivery: ideation, content calendars, creative coordination, publishing, audience growth and reporting. Grew Facebook to ~16K followers, Instagram to 5K+ and YouTube to 1K+ subscribers and 10K+ watch hours, including a standout month with 150K+ engagements and 169.79% engagement growth. Produced monthly cross-channel reporting and worked with internal stakeholders and agencies to refine storytelling, creative, SEO, website and campaign decisions.

Marketing Consultant at Lexden Computer Services

June 1, 2020 - June 30, 2021

Managed B2B technology client relationships and created tailored marketing, content and website proposals to convert IT support clients into broader digital and web engagements. Supported service-line growth by identifying client needs, shaping solutions and presenting clear commercial recommendations and project scopes.

Digital Account Manager at Bambury Howard

May 1, 2019 - June 1, 2020

Managed digital strategy and delivery across 5+ B2B and B2C clients, creating social calendars, web and PR content, and integrated campaign briefs. Built and optimised Google Ads campaigns for a national gas provider, increasing goal conversions by 300% and new customers by 60%. Recruited and managed a digital marketing executive, led SEO and website projects, and translated campaign performance into clear client recommendations.

Digital Account Manager at Banbury Howard

May 1, 2019 - June 30, 2020

Account Manager at Unity Online

April 1, 2018 - April 30, 2019

Owned strategy, delivery, reporting and client service across 25 B2B and B2C accounts spanning social content, blogs, email, LinkedIn, SEO, paid media and websites. Managed concurrent content calendars and project-managed writers, SEO consultants, web developers and paid-media specialists while meeting client deadlines. Built client relationships that supported retention, referrals and upselling, including LinkedIn lead generation and Mailchimp campaigns for B2B and financial-services clients.

Digital Marketing Manager at The Swaddle

February 1, 2017 - March 31, 2018

Increased monthly website users from 5K to 100K+ through an integrated SEO, social, content and paid-growth strategy. Doubled ranked keywords from 822 to 1,651, grew Instagram to 8.5K followers and developed videos that increased YouTube views from 100 to 61K. Managed social calendars, community growth and performance reporting.

Co-Founder & Digital Strategist at Falkonic

August 1, 2015 - January 31, 2017

Co-founded a digital agency and won/managed 15+ B2B and B2C clients, leading a team of six across content, social media, design, web development and strategy. Led campaign ideation, creative briefing, email and social content, WordPress work and paid lead generation for clients.

Key Account Manager at Buzz-Meter

September 1, 2014 - June 30, 2015

Social Media Marketing Manager at ProvidaJob

February 1, 2014 - August 31, 2014

Co-Founder & Marketing Manager at Headbangers Merchandise

July 1, 2011 - December 31, 2014

Led a nine-person multidisciplinary team (Buzz-Meter) experience is listed in the same section alongside this role; for Headbangers Merchandise, co-founded and managed a retail/e-commerce brand whose Facebook audience reached 10K organically.