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I am a results-driven communications expert with over 9 years of experience in planning and executing high-impact digital campaigns. I specialize in optimizing strategies and driving engagement through data-driven decisions. My experience includes A/B testing, campaign performance tracking, customer segmentation, along with strong UX design and design thinking principles. I have successfully collaborated with credit, product, analytics, and customer care departments to achieve corporate objectives. I am excited to continue leveraging modern marketing tools to increase repayment rates and improve client experiences.…I am a results-driven communications expert with over 9 years of experience in planning and executing high-impact digital campaigns. I specialize in optimizing strategies and driving engagement through data-driven decisions. My experience includes A/B testing, campaign performance tracking, customer segmentation, along with strong UX design and design thinking principles. I have successfully collaborated with credit, product, analytics, and customer care departments to achieve corporate objectives. I am excited to continue leveraging modern marketing tools to increase repayment rates and improve client experiences.

Rume Okoh

UX Designer, UI Designer, Graphic Designer, +3

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I am a results-driven communications expert with over 9 years of experience in planning and executing high-impact digital campaigns. I specialize in optimizing strategies and driving engagement through data-driven decisions. My experience includes A/B testing, campaign performance tracking, customer segmentation, along with strong UX design and design thinking principles. I have successfully collaborated with credit, product, analytics, and customer care departments to achieve corporate objectives. I am excited to continue leveraging modern marketing tools to increase repayment rates and improve client experiences.…I am a results-driven communications expert with over 9 years of experience in planning and executing high-impact digital campaigns. I specialize in optimizing strategies and driving engagement through data-driven decisions. My experience includes A/B testing, campaign performance tracking, customer segmentation, along with strong UX design and design thinking principles. I have successfully collaborated with credit, product, analytics, and customer care departments to achieve corporate objectives. I am excited to continue leveraging modern marketing tools to increase repayment rates and improve client experiences.

Available to hire

I am a results-driven communications expert with over 9 years of experience in planning and executing high-impact digital campaigns. I specialize in optimizing strategies and driving engagement through data-driven decisions. My experience includes A/B testing, campaign performance tracking, customer segmentation, along with strong UX design and design thinking principles.

I have successfully collaborated with credit, product, analytics, and customer care departments to achieve corporate objectives. I am excited to continue leveraging modern marketing tools to increase repayment rates and improve client experiences.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Product Designer at Numberfit

February 1, 2024 - Present

Conducted user interviews, usability testing, and research for a crowdfunding platform. Developed the design system, improving consistency and efficiency in UI design.

Senior Brand Manager at DDNA Advertising Agency

June 30, 2022 - July 17, 2025

Led digital campaigns for 8 diverse brands, creating content for presentations, blogs, and social media. Managed external events with PR partners, including press releases, speeches, and media engagements. Spearheaded end-to-end web projects, overseeing schedules, budgets, and content creation. Analyzed media trends and website performance to generate KPI reports and strategic recommendations. Created and implemented data-backed marketing campaigns based on customer insights to drive audience targeting and message resonance. Streamlined user journeys by analyzing behavior patterns and tailoring campaign messaging for increased engagement. A/B tested digital creatives to measure impact and foster higher engagement rates. Collaborated cross-functionally with internal stakeholders to ensure campaign strategies aligned with business objectives.

Brands & Communications Manager at VerifyMe Nigeria

April 30, 2021 - July 17, 2025

Developed a comprehensive brand identity for VMN, including B2B and B2C sectors. Led product launch campaigns and created brand books and stylescapes for multiple offerings. Produced a TV commercial for VerifyMe’s retail services in collaboration with vendors. Designed onboarding modules and concise animated videos for new product interfaces. Executed targeted campaigns using data analysis to identify and engage at-risk customer segments. Implemented A/B testing methodologies to refine messages and improve repayment behavior. Created performance KPIs, tracking campaign effectiveness and delivering insights for improvement. Cooperated with credit, product, and analytics teams to build user engagement and payment behavior.

Brand & Marketing Consultant at DDNA Advertising Agency

March 31, 2019 - July 17, 2025

Developed high-profile digital campaign plans for brands, including multi-channel engagement plans. Applied data-driven decision-making to drive content performance and engagement rates.

Creative Executive at Sterling Bank Plc

October 31, 2018 - July 17, 2025

Designed UI for Sterling’s internal/external apps and developed the communication strategy for Sterling One Pay. Managed creative content production for social media, websites, and marketing campaigns.

Senior Art Director at IMS Advertising Agency

March 31, 2018 - July 17, 2025

Led creative teams for branding projects including the creation of Goldberg’s Lager logo and the Isedowo talent show. Oversaw production of communication materials for brand activations, PR support, and paid events.

Corporate Communications Executive at Diamond Bank Plc

December 31, 2016 - July 17, 2025

Developed communication strategies to increase internal engagement and external market reach. Played a key role in launching new banking products and digital content for social platforms and ATMs.