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Hi, I'm Rushil Ram, a performance-driven Advertising Specialist with over 2 years of experience managing sizable Amazon portfolios. I enjoy blending data analytics with creative storytelling to craft impactful advertising campaigns that help drive growth and engagement. I'm proficient in tools like Power BI, Excel, and Helium10 and thrive on collaborating with cross-functional teams to deliver excellent results. My expertise lies in PPC strategy, keyword research, inventory optimization, and client management. I take pride in improving sales performance and optimizing ad spend to deliver measurable business value. I'm passionate about continuously learning and leading projects that contribute to both company success and my professional growth.…Hi, I'm Rushil Ram, a performance-driven Advertising Specialist with over 2 years of experience managing sizable Amazon portfolios. I enjoy blending data analytics with creative storytelling to craft impactful advertising campaigns that help drive growth and engagement. I'm proficient in tools like Power BI, Excel, and Helium10 and thrive on collaborating with cross-functional teams to deliver excellent results. My expertise lies in PPC strategy, keyword research, inventory optimization, and client management. I take pride in improving sales performance and optimizing ad spend to deliver measurable business value. I'm passionate about continuously learning and leading projects that contribute to both company success and my professional growth.

Rushil Ram G A

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Hi, I'm Rushil Ram, a performance-driven Advertising Specialist with over 2 years of experience managing sizable Amazon portfolios. I enjoy blending data analytics with creative storytelling to craft impactful advertising campaigns that help drive growth and engagement. I'm proficient in tools like Power BI, Excel, and Helium10 and thrive on collaborating with cross-functional teams to deliver excellent results. My expertise lies in PPC strategy, keyword research, inventory optimization, and client management. I take pride in improving sales performance and optimizing ad spend to deliver measurable business value. I'm passionate about continuously learning and leading projects that contribute to both company success and my professional growth.…Hi, I'm Rushil Ram, a performance-driven Advertising Specialist with over 2 years of experience managing sizable Amazon portfolios. I enjoy blending data analytics with creative storytelling to craft impactful advertising campaigns that help drive growth and engagement. I'm proficient in tools like Power BI, Excel, and Helium10 and thrive on collaborating with cross-functional teams to deliver excellent results. My expertise lies in PPC strategy, keyword research, inventory optimization, and client management. I take pride in improving sales performance and optimizing ad spend to deliver measurable business value. I'm passionate about continuously learning and leading projects that contribute to both company success and my professional growth.

Available to hire

Hi, I’m Rushil Ram, a performance-driven Advertising Specialist with over 2 years of experience managing sizable Amazon portfolios. I enjoy blending data analytics with creative storytelling to craft impactful advertising campaigns that help drive growth and engagement. I’m proficient in tools like Power BI, Excel, and Helium10 and thrive on collaborating with cross-functional teams to deliver excellent results.

My expertise lies in PPC strategy, keyword research, inventory optimization, and client management. I take pride in improving sales performance and optimizing ad spend to deliver measurable business value. I’m passionate about continuously learning and leading projects that contribute to both company success and my professional growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Advertising Specialist at Ecomm Inroads

January 1, 2023 - June 4, 2024

Managed a $105 million Amazon portfolio by handling PPC Advertising, SEO, SEM, product research, and inventory management. Created and optimized campaigns using tools such as Helium10, Customer Search Term Reports, Bid Multipliers, and Market Analysis. Managed data and created dashboards using Power BI to provide insights on account growth weekly and monthly. Used Excel Pivot Tables for order trend reports to optimize inventory and reduce wasted ad spending. Improved sales by 50% YoY and reduced monthly TACoS from 10% to 4%. Led product lifecycle projects resulting in a 65% performance-based salary increase.

Advertising Specialist at Ecomm Inroads

January 1, 2023 - June 19, 2024

Managed an assigned set of sellers on Amazon.com with a total portfolio size of approximately $105 million in annual sales turnover. Conducted campaign creation and optimization using Helium10 Keyword Recommendation Tool, Customer Search Term Report Analysis, Bid Multipliers, Ad Placements, and Market Analysis. Categorized campaigns and managed data using Power BI. Provided performance summaries to track account growth weekly and monthly with Power BI dashboards. Created order trend reports in MS Excel using Pivot Tables to calculate available inventory and optimize ad spending, reducing wasted ad expenditures. Identified and negated irrelevant search terms to improve campaign efficiency and relevance. Optimized targets based on performance. Achieved a 50% year-over-year sales increase by reducing the TACoS from 10% to 4% per month. Led high-impact product lifecycle projects contributing to a 65% performance-based salary increase.