As a Freelance 3D Artist, I've had the opportunity to create animations for well-known clients like Trueve, Kahf, Imperial Leather, Honda, and Dyson, collaborating closely with Sideroom Studio. Leading a team as a 3D Generalist at Sideroom Studio, I've focused on enhancing visual quality, providing feedback, and mentoring team members. Previously, I worked as a 3D Visualizer and Supervisor at PT. Mayora Indah Tbk, producing digital marketing animations and packaging design visuals that helped bring brands to life. I enjoy managing multiple projects, delivering high-quality results, and always approaching challenges with a collaborative mindset. My passion lies in 3D animation, modeling, and rendering, and I’m committed to meeting and exceeding client expectations with creativity and technical expertise.

Russel Lie

As a Freelance 3D Artist, I've had the opportunity to create animations for well-known clients like Trueve, Kahf, Imperial Leather, Honda, and Dyson, collaborating closely with Sideroom Studio. Leading a team as a 3D Generalist at Sideroom Studio, I've focused on enhancing visual quality, providing feedback, and mentoring team members. Previously, I worked as a 3D Visualizer and Supervisor at PT. Mayora Indah Tbk, producing digital marketing animations and packaging design visuals that helped bring brands to life. I enjoy managing multiple projects, delivering high-quality results, and always approaching challenges with a collaborative mindset. My passion lies in 3D animation, modeling, and rendering, and I’m committed to meeting and exceeding client expectations with creativity and technical expertise.

Available to hire

As a Freelance 3D Artist, I’ve had the opportunity to create animations for well-known clients like Trueve, Kahf, Imperial Leather, Honda, and Dyson, collaborating closely with Sideroom Studio. Leading a team as a 3D Generalist at Sideroom Studio, I’ve focused on enhancing visual quality, providing feedback, and mentoring team members. Previously, I worked as a 3D Visualizer and Supervisor at PT. Mayora Indah Tbk, producing digital marketing animations and packaging design visuals that helped bring brands to life.

I enjoy managing multiple projects, delivering high-quality results, and always approaching challenges with a collaborative mindset. My passion lies in 3D animation, modeling, and rendering, and I’m committed to meeting and exceeding client expectations with creativity and technical expertise.

See more

Language

English
Intermediate
Indonesian
Fluent

Work Experience

Add your work experience history here.

Education

Bachelor of Animation at Binus University
January 1, 2014 - December 31, 2018
Workshop Animasi at BEKRAF
January 1, 2016 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Gaming
    uniE608 Hydro Coco 3D Animation for Videotron
    A high-energy, 3D animated commercial created for Hydro Coco to highlight the brand’s refreshing coconut water products. This project showcases a dynamic chase sequence rendered in an anamorphic format, blending stylized animation with cinematic motion to bring the packaging and product to life. Responsibilities included: 3D modeling and animation of product assets Environment design and layout Lighting and rendering in an anamorphic aspect ratio Compositing and final visual polish This ad was developed for digital platforms and TV, aimed at capturing attention through fast-paced visuals and vibrant product storytelling. 3danimation advert hydration coconutwater productvideo CGI animator 3dartist motiondesign cinematic advert animator video
    uniE608 Fitbar 3D Animation for Videotron
    A short and vibrant 3D animation created for Fitbar’s videotron campaign, highlighting the product’s texture and healthy snacking appeal. This piece was designed for outdoor digital advertising, showcasing the product in an energetic and engaging way to catch attention in public spaces. Focused on dynamic camera motion, playful composition, and appetizing close-ups to drive brand impact. 3Danimation productvideo videotron advertising motiondesign fitbar snackvisual animator videocommercial CGI animator advert video
    uniE621 Danisa Premium (Abbracci Biscuit Product Visualization for Packaging)
    This render was produced for Danisa Premium, showcasing a chocolate–vanilla flavored Abbracci-style biscuit. The aim was to capture the soft texture and rich baked surface in a clean and premium presentation, suitable for product campaigns and promotional visuals. I handled the entire 3D pipeline from high-resolution sculpting and shading to photorealistic rendering, focusing on the fluffy interior and golden-brown finish to highlight its bakery-fresh look. The lighting setup was crafted to enhance contrast between the chocolate and vanilla halves for a balanced and elegant composition. 3D productvisualization biscuitrender danisa fmcgdesign bakeryvisual 3drender cgifood blender3d illustrator branding designer
    uniE621 Roma Radja Durian (Biscuit Packaging Visualization for Packaging Design)
    This 3D visualization was created for Roma Radja Durian, highlighting its iconic biscuit shape and surface pattern in a clean, golden-themed presentation. The goal was to produce a detailed hero visual suitable for packaging, advertising, and in-store branding. I was responsible for the full 3D production, including modeling, procedural detailing, texture refinement, lighting, and rendering. Emphasis was placed on the biscuit’s warm tone, crisp edge definition, and appetizing surface to create a high-impact visual that reflects quality and taste. 3D productvisualization biscuithero roma romaradjadurian fmcg foodrender cgibiscuit 3drender blender3d
    uniE621 Frutagummy (Gummy Candy Product Visualization for Packaging Design)
    This 3D product visualization was created for Frutagummy, a fruit-flavored gummy candy product under the Mayora Group. The objective was to create playful and appetizing visuals to represent different fruit variants in a vibrant and fun composition suitable for packaging and digital ads. I was responsible for the full 3D process, including modeling, shading, look development, lighting, and rendering. The focus was on achieving translucent and juicy surface properties for each gummy type (grape, orange, strawberry, and cherry) to emphasize freshness and flavor. 3D productvisualization candyrender cgifood gummycandy frutagummy fmcg 3drender blender3d
    uniE621 Tango Brownies Crispy (3D Image Product for Packaging Design)
    This 3D product visualization was created for Tango Brownies Crispy, a crispy chocolate snack product under the Orang Tua Group. The aim was to highlight the crunchy texture and rich chocolate elements in a clean, appetizing visual for use in packaging and marketing materials. I was responsible for the full 3D production workflow, including sculpting the surface texture, shading the brownie chunks, creating realistic chocolate crumbs, and rendering the final asset. The floating composition was designed to express crunchiness and energy, while keeping the product hero sharp and mouthwatering. 3D productvisualization packagingdesign foodrender chocolatesnack tangobrownies fmcg cgifood 3drender blender3d designer branding illustrator
    uniE621 Blastoz (3D Image Product for Packaging Design)
    This 3D product visualization was developed for Blastoz, a chocolate snack brand under the Orang Tua Group. The objective was to create an ultra-realistic image for use in product packaging, advertising, and promotional assets. I handled the full 3D production pipeline, including modeling, sculpting, lookdev, lighting, shading, and rendering. Particular focus was placed on achieving a rich, creamy texture for the chocolate and caramel, as well as dynamic food motion to convey indulgence and crunch. The broken chocolate shell, caramel stretch, and flying crumbs were all crafted to enhance visual appetite appeal. 3D productvisualization foodrender packagingdesign fmcg chocolatesnack blender3d cgifood 3drender blastoz illustrator designer
    uniE621 Tango Wa.hh (3D Image Product for Packaging Design)
    This 3D product visualization was created for Tango Wa.hh brand, part of a packaging design project to enhance the brand’s visual appeal. The goal was to create a highly appetizing and realistic image that could be used across promotional materials and packaging. I was responsible for the entire 3D production process, including modeling, texturing, lighting, shading, and rendering. Special attention was given to the chocolate flow and wafer texture to make the product look indulgent and mouthwatering, suitable for FMCG market standards. 3D productvisualization packagingdesign foodrender cgichocolate 3drender fmcgdesign blender3d illustrator designer