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Hi, I’m Rusyidina Alifa Gunawan, a hands-on digital marketing enthusiast based in Tangerang Selatan, Indonesia. I specialize in social media management, content creation, and campaign optimization to help brands grow awareness and drive conversions. I thrive on data-driven strategies and cross-channel collaboration to deliver measurable results. I love turning ideas into engaging content and building relationships with key influencers (KOLs). My experience spans Instagram, TikTok, Google, and Meta ads, plus SEO/SEM and performance marketing. I’m excited to continue growing in digital marketing or performance marketing roles and to contribute to teams that value creativity, optimization, and impact.…Hi, I’m Rusyidina Alifa Gunawan, a hands-on digital marketing enthusiast based in Tangerang Selatan, Indonesia. I specialize in social media management, content creation, and campaign optimization to help brands grow awareness and drive conversions. I thrive on data-driven strategies and cross-channel collaboration to deliver measurable results. I love turning ideas into engaging content and building relationships with key influencers (KOLs). My experience spans Instagram, TikTok, Google, and Meta ads, plus SEO/SEM and performance marketing. I’m excited to continue growing in digital marketing or performance marketing roles and to contribute to teams that value creativity, optimization, and impact.

Rusydina Alifa Gunawan

Content Creator, Content Strategist, Marketing Strategist, +2

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Hi, I’m Rusyidina Alifa Gunawan, a hands-on digital marketing enthusiast based in Tangerang Selatan, Indonesia. I specialize in social media management, content creation, and campaign optimization to help brands grow awareness and drive conversions. I thrive on data-driven strategies and cross-channel collaboration to deliver measurable results. I love turning ideas into engaging content and building relationships with key influencers (KOLs). My experience spans Instagram, TikTok, Google, and Meta ads, plus SEO/SEM and performance marketing. I’m excited to continue growing in digital marketing or performance marketing roles and to contribute to teams that value creativity, optimization, and impact.…Hi, I’m Rusyidina Alifa Gunawan, a hands-on digital marketing enthusiast based in Tangerang Selatan, Indonesia. I specialize in social media management, content creation, and campaign optimization to help brands grow awareness and drive conversions. I thrive on data-driven strategies and cross-channel collaboration to deliver measurable results. I love turning ideas into engaging content and building relationships with key influencers (KOLs). My experience spans Instagram, TikTok, Google, and Meta ads, plus SEO/SEM and performance marketing. I’m excited to continue growing in digital marketing or performance marketing roles and to contribute to teams that value creativity, optimization, and impact.

Available to hire

Hi, I’m Rusyidina Alifa Gunawan, a hands-on digital marketing enthusiast based in Tangerang Selatan, Indonesia. I specialize in social media management, content creation, and campaign optimization to help brands grow awareness and drive conversions. I thrive on data-driven strategies and cross-channel collaboration to deliver measurable results.

I love turning ideas into engaging content and building relationships with key influencers (KOLs). My experience spans Instagram, TikTok, Google, and Meta ads, plus SEO/SEM and performance marketing. I’m excited to continue growing in digital marketing or performance marketing roles and to contribute to teams that value creativity, optimization, and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Advanced

English

Advanced

Work Experience

Digital Marketing at PT Life Core Global Retail

June 1, 2024 - Present

Responsible for digital marketing activities, including social media alignment, content planning, and performance optimization for online channels.

Campaign Support at PT Creators Media Network

January 1, 2024 - April 1, 2024

Managed TikTok ads (manual and via GMV Max), Meta/CPAS and marketplace campaigns; developed a KOL engagement strategy; achieved notable ROI/ROAS improvements and brand awareness growth.

Social Media Specialist at PT Indonesia Premium Goods

August 1, 2022 - January 1, 2024

Managed two beauty brands on Instagram and TikTok; developed and executed comprehensive social media strategies; grew followers by 30% in six months and improved engagement by 20%; enhanced CPAS/ROAS through content-driven campaigns.

KOL Intern at Sagen Sie Corporation

July 1, 2022 - September 1, 2022

Researched and identified 60+ potential KOLs across platforms; managed communications and relationships with KOLs and content teams; negotiated costs and delivered concise briefs to ensure objective delivery.