Ruth Chew

Available to hire

I am a strategic communications leader with 15+ years driving brand narratives, stakeholder engagement, and business growth across luxury, retail, and corporate sectors.

About

I am a strategic communications leader with 15+ years driving brand narratives, stakeholder engagement, and business growth across luxury, retail, and corporate sectors. I excel at leading cross-functional teams, managing high-stakes PR initiatives, and delivering measurable communications impact.

My expertise spans corporate communications strategy, luxury brand positioning, and regional communications for C-suite, with a proven track record of aligning communications with business goals, building media relationships, and orchestrating integrated campaigns across Southeast and North Asia. I thrive in well-paced, multi-market environments and enjoy shaping collaborations with media, influencers, and key stakeholders to fuel growth and maintain brand presence.

  • 23 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • ChineseIntermediate

Industry experience

  • Retail
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Other

More experts in Singapore, Singapore

Work experience· 13 roles

PR & Communications Consultant · FreelanceJun 2024 – Present · 2 yrs 6 mos

Lead communications and brand positioning for premium clients. Manage strategic communications, content strategy, and event PR. Notable 2025 projects: XCL World Academy campus opening with Nee Soon MPs; TANGS Basement Singapore and Funko Manila SEA Flagship store openings; SG60 Peace & Prosperity SG Walk with former President Halimah Yacob. Clients include Audible, Bang & Olufsen, Baccarat, Bayer Foundation, City Developments Limited, Funko, Pernod Ricard, TANGS, Veeam, and XCL Education Group.

Communications Director · Opus Asia Pte LtdAug 2023 – May 2024 · 10 mos

Led communications strategy and execution for luxury B2C portfolio across lifestyle, entertainment, and fashion. Managed a team of 4, drove stakeholder communications, integrated KOL strategy, and high-profile event activations. Clients: Baccarat, Pernod Ricard (Prestige Portfolio), Dr Georgia Lee, Piaget.

Associate Account Director, Special Projects · Key & Cornerstone Pte LtdJul 2021 – Aug 2023 · 2 yrs 2 mos

Directed strategic account services and marketing communications consulting for B2C sector. Managed event activations, project delivery, and copyediting for high-profile clients. Clients: Subway Singapore, Disney+, Unilever.

Contributor · Channel NewsAsia (CNA Lifestyle & Women)Jan 2021 – Present · 5 yrs 11 mos
Associate Account Director, Regional Team Lead · SG Story Pte LtdNov 2017 – Mar 2020 · 2 yrs 5 mos
PR Consultant · SingaporeSep 2015 – Oct 2017 · 2 yrs 2 mos
Regional Corporate Communications Manager · Expedia AsiaFeb 2015 – Jun 2015 · 5 mos
Retail Experience Marketing Manager, Luxury Brands · Valiram GroupMay 2013 – Feb 2015 · 1 yr 10 mos

Education· 5

Executive Education · Cambridge Judge Business School2024 – 2026
Strategic Thinking for the CXO · Cambridge Judge Business School2023 – 2026
Bachelor of Business (Marketing) · University of Technology Sydney2030 – 2001
Diploma in Marketing Communications · International Advertising Association, New York2030 – 2001

Certifications and awards

Associate Certified Coach2025 – 2026
Certified Coach2023 – 2026
Certified Tiny Habits Coach2022 – 2026

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