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I am a strategic communications leader with 15+ years driving brand narratives, stakeholder engagement, and business growth across luxury, retail, and corporate sectors. I excel at leading cross-functional teams, managing high-stakes PR initiatives, and delivering measurable communications impact. My expertise spans corporate communications strategy, luxury brand positioning, and regional communications for C-suite, with a proven track record of aligning communications with business goals, building media relationships, and orchestrating integrated campaigns across Southeast and North Asia. I thrive in well-paced, multi-market environments and enjoy shaping collaborations with media, influencers, and key stakeholders to fuel growth and maintain brand presence.…I am a strategic communications leader with 15+ years driving brand narratives, stakeholder engagement, and business growth across luxury, retail, and corporate sectors. I excel at leading cross-functional teams, managing high-stakes PR initiatives, and delivering measurable communications impact. My expertise spans corporate communications strategy, luxury brand positioning, and regional communications for C-suite, with a proven track record of aligning communications with business goals, building media relationships, and orchestrating integrated campaigns across Southeast and North Asia. I thrive in well-paced, multi-market environments and enjoy shaping collaborations with media, influencers, and key stakeholders to fuel growth and maintain brand presence.

Ruth Chew

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I am a strategic communications leader with 15+ years driving brand narratives, stakeholder engagement, and business growth across luxury, retail, and corporate sectors. I excel at leading cross-functional teams, managing high-stakes PR initiatives, and delivering measurable communications impact. My expertise spans corporate communications strategy, luxury brand positioning, and regional communications for C-suite, with a proven track record of aligning communications with business goals, building media relationships, and orchestrating integrated campaigns across Southeast and North Asia. I thrive in well-paced, multi-market environments and enjoy shaping collaborations with media, influencers, and key stakeholders to fuel growth and maintain brand presence.…I am a strategic communications leader with 15+ years driving brand narratives, stakeholder engagement, and business growth across luxury, retail, and corporate sectors. I excel at leading cross-functional teams, managing high-stakes PR initiatives, and delivering measurable communications impact. My expertise spans corporate communications strategy, luxury brand positioning, and regional communications for C-suite, with a proven track record of aligning communications with business goals, building media relationships, and orchestrating integrated campaigns across Southeast and North Asia. I thrive in well-paced, multi-market environments and enjoy shaping collaborations with media, influencers, and key stakeholders to fuel growth and maintain brand presence.

Available to hire

I am a strategic communications leader with 15+ years driving brand narratives, stakeholder engagement, and business growth across luxury, retail, and corporate sectors. I excel at leading cross-functional teams, managing high-stakes PR initiatives, and delivering measurable communications impact.

My expertise spans corporate communications strategy, luxury brand positioning, and regional communications for C-suite, with a proven track record of aligning communications with business goals, building media relationships, and orchestrating integrated campaigns across Southeast and North Asia. I thrive in well-paced, multi-market environments and enjoy shaping collaborations with media, influencers, and key stakeholders to fuel growth and maintain brand presence.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Language

English

Fluent

Chinese

Intermediate

Work Experience

PR & Communications Consultant at Freelance

June 1, 2024 - Present

Lead communications and brand positioning for premium clients. Manage strategic communications, content strategy, and event PR. Notable 2025 projects: XCL World Academy campus opening with Nee Soon MPs; TANGS Basement Singapore and Funko Manila SEA Flagship store openings; SG60 Peace & Prosperity SG Walk with former President Halimah Yacob. Clients include Audible, Bang & Olufsen, Baccarat, Bayer Foundation, City Developments Limited, Funko, Pernod Ricard, TANGS, Veeam, and XCL Education Group.

Communications Director at Opus Asia Pte Ltd

August 1, 2023 - May 31, 2024

Led communications strategy and execution for luxury B2C portfolio across lifestyle, entertainment, and fashion. Managed a team of 4, drove stakeholder communications, integrated KOL strategy, and high-profile event activations. Clients: Baccarat, Pernod Ricard (Prestige Portfolio), Dr Georgia Lee, Piaget.

Associate Account Director, Special Projects at Key & Cornerstone Pte Ltd

July 1, 2021 - August 31, 2023

Directed strategic account services and marketing communications consulting for B2C sector. Managed event activations, project delivery, and copyediting for high-profile clients. Clients: Subway Singapore, Disney+, Unilever.

Associate Account Director, Regional Team Lead at SG Story Pte Ltd

November 1, 2017 - March 31, 2020

Strategic Lead for B2C lifestyle accounts, overseeing regional communications and event management across multiple brands. Developed social media content strategy (Expedia Singapore, Malaysia, Thailand) with measurable results. Key Results: +10% organic social media engagement YoY; 3X PR value ROI on launch events; Contributed +3% of sales to e-commerce travel bookings; Launched world's first NERF Action Experience with VIP event management for Singapore Tourism Board CEO.

Regional Corporate Communications Manager at Expedia Asia

February 1, 2015 - June 30, 2015

Provided regional communications support for CEO office and APAC leadership team across Asia (SE and North Asia). Consolidated go-to-market communications for brand, merchandise, and product launches. Managed regional media & PR budget. Key Results: Launch of Expedia App on inaugural Apple Watch launch; Coordinated regional product availability launch for Things-to-Do PR.

PR Consultant at Singapore

September 1, 2015 - October 31, 2017

Managed PR, influencer marketing, and marketing execution for B2C accounts. Key achievements: Media management for inaugural Michelin Guide Singapore (2016, 2017); project & media leadership for Singapore's first 3D Metal printing facility launch (Minister of Trade & Industry, S Iswaran, in attendance).

Retail Experience Marketing Manager, Luxury Brands at Valiram Group

May 1, 2013 - February 28, 2015

Led marketing and PR strategy for luxury portfolio. Directed advertising, PR, media relations, and CRM programs. Managed Milan and Paris Fashion Week presentations, regional press events, and media negotiations. Key Results: +30% PR value YoY; launched 1st Asia Pacific footprint of Bath & Body Works (Feb 2014) and Grand Opening of 1st standalone TUDOR boutique at Marina Bay Sands plus hosted NYT Luxury Conference Private Luncheon for Jimmy Choo directors (Nov 2013).

Regional Communications Manager at Gucci Singapore

November 1, 2011 - December 31, 2012

Led strategic communications and marketing across Singapore and Malaysia. Relaunched CRM program for VIPs; executed 10 customer events across region and 3 media junkets (Shanghai, Seoul, Milan). Press Presentations during Milan Fashion Week.

Regional Marketing & Communications Manager at FJ Benjamin SG

May 1, 2010 - November 30, 2011

Led regional marketing and communications across Singapore, Malaysia, and Indonesia. Press presentations during Paris Fashion Week and local VIP events. Key Results: 3X PR value and 2X increase in press coverage for portfolio. Grand opening event for Givenchy in Singapore (Feb 2011), supported opening of Goyard store in The Peninsula, Hong Kong.

Regional Marketing & Communications Lead at Branded Lifestyle (Li & Fung)

April 1, 2006 - April 30, 2010

Led regional marketing and communications across Singapore, Malaysia, Indonesia, and Thailand for luxury portfolio (Salvatore Ferragamo, Calvin Klein Jeans, Calvin Klein Underwear).

PR Account Manager at Lumina Communications

January 1, 2005 - April 30, 2006

Account lead for luxury fashion and events. Clients: LOEWE, TAG Heuer, P&G Luxury (Hugo Boss Fragrances), Anna Sui, Wella, Poltrona Frau.

Fashion & Beauty Writer at Singapore Press Holdings

January 1, 2002 - December 31, 2005

Fashion and beauty writer for Harper's Bazaar Singapore and Her World Singapore.

Contributor at Channel NewsAsia (CNA Lifestyle & Women)

January 1, 2021 - Present

Lifestyle, travel content and commentaries on women's issues.