I am a seasoned senior marketing leader with a proven track record of crafting dynamic marketing initiatives for renowned brands over the past 17 years. I specialise in driving strategic integrated marketing campaigns for startups, scale-ups and large enterprises. My innovative programs have consistently yielded substantial revenue increases, strategically positioning enterprises for expansion and building a lasting legacy of success.

Ruwan Wellalage

I am a seasoned senior marketing leader with a proven track record of crafting dynamic marketing initiatives for renowned brands over the past 17 years. I specialise in driving strategic integrated marketing campaigns for startups, scale-ups and large enterprises. My innovative programs have consistently yielded substantial revenue increases, strategically positioning enterprises for expansion and building a lasting legacy of success.

Available to hire

I am a seasoned senior marketing leader with a proven track record of crafting dynamic marketing initiatives for renowned brands over the past 17 years.

I specialise in driving strategic integrated marketing campaigns for startups, scale-ups and large enterprises. My innovative programs have consistently yielded substantial revenue increases, strategically positioning enterprises for expansion and building a lasting legacy of success.

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Language

English
Fluent
Sinhala, Sinhalese
Advanced
Hindi
Intermediate

Work Experience

Marketing & Communications Manager at BIC Consolidated
May 1, 2025 - November 24, 2025
Lead Marketing & Communications for BIC Consolidated, overseeing brand, digital, events and internal/external communications. Current role directing multi-channel campaigns and stakeholder engagement across the group.
Senior Marketing Manager - APAC at RingCentral
September 30, 2022 - September 30, 2022
Led APAC marketing with cross-functional teams and vendor partnerships (NICE, Jabra, Poly) to drive coordinated inbound and outbound campaigns. Delivered 10.8x ROI on marketing spend and established APAC marketing foundations for scale.
Head of APAC Marketing at Instaclustr
February 1, 2020 - February 1, 2020
Regional marketing lead for Australia and Singapore with three direct reports. Directed the strategic direction and execution of lead/demand generation activities for APAC, built SMB growth foundations, and managed a marketing budget over $500k per annum. Achievements included 26% early pipeline growth and 28% late pipeline growth in 2023, and 3x revenue growth following Series B to Series C.
Senior Marketing Manager at Engineers Australia
December 31, 2015 - December 31, 2015
Senior Marketing Manager responsible for campaigns, communications and stakeholder engagement across the organization.
Manager, Marketing and Communications at Australian National University
March 31, 2015 - March 31, 2015
Managed CAP web redevelopment, marketing and recruitment communications; contributed to a 16% increase in course preferences for CAP offerings in 2016.
Manager, Marketing and Communications at Open Universities Australia (OUA)
March 31, 2015 - March 31, 2015
Led marketing and student communications campaigns; implemented automation and lead nurturing initiatives with measurable ROI.
Director Marketing Executive - Loyalty & Retention at Fairfax Media (The Age)
January 31, 2012 - January 31, 2012
Directed loyalty and retention marketing programs for The Age across APAC regions.
Director Marketing Executive - Customer Engagement & Retention APAC at Symantec
January 31, 2012 - January 31, 2012
Led customer engagement and retention marketing across APAC regions.
Solutions Marketing Consultant APAC at Oracle
December 31, 2008 - December 31, 2008
Provided APAC solutions marketing consulting and execution support.
Regional Marketing Lead - APAC at Centorrino Technologies
August 1, 2024 - February 1, 2025
Regional marketing lead for Australia and Singapore; overseeing three direct reports. Managed strategic demand generation for APAC and led multi-channel programs to support growth and expansion.
Senior Marketing Manager - APAC at RingCentral Australia
August 2, 2021 - September 2, 2022
Led APAC marketing and communications; developed integrated marketing strategies; managed budgets and vendor relationships; implemented marketing automation and CRM (HubSpot/Salesforce) and produced market insights and case studies.
Marketing & Communications Manager - APAC at Sliced Tech (now part of Deloitte)
November 1, 2020 - June 1, 2021
Head of APAC marketing and communications; led marketing automation, CRM, inbound and lifecycle marketing; built foundational marketing programs for growth and multi-channel campaigns; contributed to revenue growth.
Marketing Lead / CMO at Generation-e
March 1, 2015 - December 31, 2015
Led the marketing department as part of the senior management team; developed marketing strategies and campaigns to drive growth and ROI.
Marketing & Communications Manager - APAC at Open Universities Australia (OUA)
June 1, 2013 - March 1, 2015
Led APAC marketing and communications across multiple roles; developed multi-channel campaigns, CRM and lifecycle marketing to grow leads and engagement.

Education

Bachelor of Commerce (Econometrics) at Monash University
January 11, 2030 - January 1, 2005
Master of Professional Accounting at Monash University
January 11, 2030 - January 1, 2008
Certified Practising Accountant (CPA) at CPA Australia
January 1, 2013 - November 24, 2025
Certified Practising Accountant (CPA) at CPA Australia
January 11, 2030 - January 1, 2013
Master of Professional Accounting at Monash University
January 11, 2030 - January 1, 2008
Master of Commerce in Business (Marketing) at Macquarie University
January 11, 2030 - January 1, 2008
Bachelor of Commerce in Economics at Monash University
January 11, 2030 - January 1, 2005

Qualifications

Bachelor of Commerce (Econometrics)
January 11, 2030 - January 1, 2005
Master of Professional Accounting
January 11, 2030 - January 1, 2008
Certified Practising Accountant (CPA)
January 1, 2013 - November 24, 2025
Certified Practising Accountant (CPA)
January 11, 2030 - December 8, 2025
Master of Professional Accounting
January 11, 2030 - December 8, 2025
Master of Commerce in Business (Marketing)
January 11, 2030 - December 8, 2025
Bachelor of Commerce in Economics
January 11, 2030 - December 8, 2025

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Education, Travel & Hospitality, Telecommunications, Retail