Hi, I’m Rositsa (Rosi) Vitanova, an Email Marketing & Automation Expert with over 10 years of experience across marketing agencies, ESPs, and in-house teams. I build lifecycle and onboarding workflows, design and optimize email campaigns, and architect data-driven automation across international markets to drive activation and retention. I’m comfortable with multiple CRMs and AI-assisted tools, collaborate closely with product and content teams to sharpen messaging, and enjoy turning complex data into clear dashboards for leadership. I’ve led CRM rollouts, designed scalable processes for 100+ users, and continuously seek opportunities to improve performance through testing and automation.

Hi, I’m Rositsa (Rosi) Vitanova, an Email Marketing & Automation Expert with over 10 years of experience across marketing agencies, ESPs, and in-house teams. I build lifecycle and onboarding workflows, design and optimize email campaigns, and architect data-driven automation across international markets to drive activation and retention. I’m comfortable with multiple CRMs and AI-assisted tools, collaborate closely with product and content teams to sharpen messaging, and enjoy turning complex data into clear dashboards for leadership. I’ve led CRM rollouts, designed scalable processes for 100+ users, and continuously seek opportunities to improve performance through testing and automation.

Available to hire

Hi, I’m Rositsa (Rosi) Vitanova, an Email Marketing & Automation Expert with over 10 years of experience across marketing agencies, ESPs, and in-house teams. I build lifecycle and onboarding workflows, design and optimize email campaigns, and architect data-driven automation across international markets to drive activation and retention.

I’m comfortable with multiple CRMs and AI-assisted tools, collaborate closely with product and content teams to sharpen messaging, and enjoy turning complex data into clear dashboards for leadership. I’ve led CRM rollouts, designed scalable processes for 100+ users, and continuously seek opportunities to improve performance through testing and automation.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
Bulgarian
Fluent
Russian
Fluent

Work Experience

Product Manager, CRM and Automation at Educatius Group
December 1, 2022 - Present
Lead CRM rollouts across 10+ international markets, aligning sales, marketing, and operations pipelines. Map and optimize workflows for lead generation, qualification, and nurturing in Zoho CRM. Collaborate with developers to build custom modules and automate repetitive processes. Design dashboards and reporting for leadership to support real-time insights and cross-market scalability. Manage support, training, and adoption for 100+ global users.
Marketing Automation Specialist at GetResponse
December 31, 2022 - October 23, 2025
Designed onboarding workflows in email/SMS tied to behavioral triggers and lifecycle stages; built multi-step journeys with segmentation, scoring, and deliverability best practices; partnered with product/content teams to improve messaging across customer touchpoints. Supported A/B testing, KPI tracking, and campaign analytics to increase activation and retention.
Email Marketing Manager at MyZone Media
December 31, 2020 - October 23, 2025
Developed the agency's email marketing and automation service; built email automation workflows (welcome, nurturing, abandoned cart, etc.) for global clients; developed list management and segmentation strategies, and managed data hygiene; designed and tested high-converting email templates in multiple ESPs; created KPI dashboards with opportunities for improvement.
Account Manager at Council on International Educational Exchange
December 31, 2018 - October 23, 2025
Successfully managed 60+ international partnerships and student onboarding processes.
Digital Marketing Manager at Integral Group
December 31, 2016 - October 23, 2025
Developed email marketing channel and implemented early social media strategy.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

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