RV

Rositsa Vitanova

Available to hire

Hi, I’m Rositsa (Rosi) Vitanova, an Email Marketing & Automation Expert with over 10 years of experience across marketing agencies, ESPs, and in-house teams.

About

Hi, I’m Rositsa (Rosi) Vitanova, an Email Marketing & Automation Expert with over 10 years of experience across marketing agencies, ESPs, and in-house teams. I build lifecycle and onboarding workflows, design and optimize email campaigns, and architect data-driven automation across international markets to drive activation and retention.

I’m comfortable with multiple CRMs and AI-assisted tools, collaborate closely with product and content teams to sharpen messaging, and enjoy turning complex data into clear dashboards for leadership. I’ve led CRM rollouts, designed scalable processes for 100+ users, and continuously seek opportunities to improve performance through testing and automation.

  • 9 years' experience
  • Joined October 2025

Languages

  • EnglishFluent
  • BulgarianFluent
  • RussianFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services

More experts in Veliko Tarnovo, Bulgaria

Work experience· 5 roles

Marketing Automation Specialist · GetResponseDec 2022 – Oct 2025 · 2 yrs 11 mos

Designed onboarding workflows in email/SMS tied to behavioral triggers and lifecycle stages; built multi-step journeys with segmentation, scoring, and deliverability best practices; partnered with product/content teams to improve messaging across customer touchpoints. Supported A/B testing, KPI tracking, and campaign analytics to increase activation and retention.

Product Manager, CRM and Automation · Educatius GroupDec 2022 – Present · 4 yrs

Lead CRM rollouts across 10+ international markets, aligning sales, marketing, and operations pipelines. Map and optimize workflows for lead generation, qualification, and nurturing in Zoho CRM. Collaborate with developers to build custom modules and automate repetitive processes. Design dashboards and reporting for leadership to support real-time insights and cross-market scalability. Manage support, training, and adoption for 100+ global users.

Email Marketing Manager · MyZone MediaDec 2020 – Oct 2025 · 4 yrs 11 mos

Developed the agency's email marketing and automation service; built email automation workflows (welcome, nurturing, abandoned cart, etc.) for global clients; developed list management and segmentation strategies, and managed data hygiene; designed and tested high-converting email templates in multiple ESPs; created KPI dashboards with opportunities for improvement.

Account Manager · Council on International Educational ExchangeDec 2018 – Oct 2025 · 6 yrs 11 mos
Digital Marketing Manager · Integral GroupDec 2016 – Oct 2025 · 8 yrs 11 mos

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