Creative Group Head / Creative Director at WPP Scangroup / Scanad

Progressed from Art Director (2000-2007) to Associate Creative Director (2007-2010) and Creative Director, ultimately Creative Group Head, during a career with WPP Scangroup / Scanad from 2000 to June 2021. Led a creative group across multiple brands in Kenya, Tanzania and Uganda, combining brand strategy, campaign concepts and team leadership with hands-on copy, art direction, design and production across print, outdoor, film, digital and social. Selected work includes: - Safaricom, Eliud 159: co-Creative Director with the team behind the M-PESA to E-LIUD activation, spanning outdoor, video, PR and social. - Equity Bank: creative direction and brand stewardship across regional launches, digital banking, payments and premium propositions, including Wings to Fly naming, identity and scholar-centred storytelling. - Sanlam, Promise Keeper: Creative Director and Art Director for the brand platform across film, print and digital. - KLM, Beautiful Connections: creative concept and art direction for the airline's fiftieth anniversary communication in Kenya. Worked with client and agency teams and production partners to carry ideas through to finished executions.