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Hi there! I'm Richard White, founder and creative lead behind NordVPN's Content Creator Academy. I help brands and creators grow on TikTok and across social platforms with data-driven storytelling and platform-native concepts. Over the years I’ve built a TikTok presence of 1M+ followers, produced 500+ short-form videos generating 53M+ likes, and forged sponsorships with major brands. I love turning ideas into scalable campaigns from concept to delivery, across TikTok, Instagram Reels, and YouTube Shorts.…Hi there! I'm Richard White, founder and creative lead behind NordVPN's Content Creator Academy. I help brands and creators grow on TikTok and across social platforms with data-driven storytelling and platform-native concepts. Over the years I’ve built a TikTok presence of 1M+ followers, produced 500+ short-form videos generating 53M+ likes, and forged sponsorships with major brands. I love turning ideas into scalable campaigns from concept to delivery, across TikTok, Instagram Reels, and YouTube Shorts.

Richard White

Content Creator, Creative Director, Brand Strategist, +2

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Hi there! I'm Richard White, founder and creative lead behind NordVPN's Content Creator Academy. I help brands and creators grow on TikTok and across social platforms with data-driven storytelling and platform-native concepts. Over the years I’ve built a TikTok presence of 1M+ followers, produced 500+ short-form videos generating 53M+ likes, and forged sponsorships with major brands. I love turning ideas into scalable campaigns from concept to delivery, across TikTok, Instagram Reels, and YouTube Shorts.…Hi there! I'm Richard White, founder and creative lead behind NordVPN's Content Creator Academy. I help brands and creators grow on TikTok and across social platforms with data-driven storytelling and platform-native concepts. Over the years I’ve built a TikTok presence of 1M+ followers, produced 500+ short-form videos generating 53M+ likes, and forged sponsorships with major brands. I love turning ideas into scalable campaigns from concept to delivery, across TikTok, Instagram Reels, and YouTube Shorts.

Available to hire

Hi there! I’m Richard White, founder and creative lead behind NordVPN’s Content Creator Academy. I help brands and creators grow on TikTok and across social platforms with data-driven storytelling and platform-native concepts.

Over the years I’ve built a TikTok presence of 1M+ followers, produced 500+ short-form videos generating 53M+ likes, and forged sponsorships with major brands. I love turning ideas into scalable campaigns from concept to delivery, across TikTok, Instagram Reels, and YouTube Shorts.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Founder & Director at NordVPN - Content Creator Academy

January 1, 2020 - Present

Founded and led a content creator academy for NordVPN; built and scaled a TikTok media brand to 1M+ followers through data-driven content strategy and platform-native storytelling. Directed and produced 500+ short-form videos generating 53M+ likes; negotiated sponsored partnerships with major brands; managed posting schedules and content calendars across TikTok, Instagram Reels, and YouTube Shorts; increased CTR and attracted younger demographics.

Creative Content Strategist / Digital Audience Builder at NordVPN TikTok Channel

January 1, 2020 - Present

Grew the NordVPN TikTok channel from 10k to 35k followers in one month; built data-informed content strategy; created character-driven storytelling formats that increased repeat viewership and brand recognition; managed sponsorships with major brands; led cross-platform content across TikTok, Instagram, and YouTube Shorts.

Wrote, Directed & Edited Comedic Video Advertisements at NordVPN / TikTok, Instagram Reels & YouTube Shorts

January 1, 2021 - December 31, 2023

Wrote, directed, and edited comedic video advertisements to increase promotional engagement on TikTok, Instagram Reels, and YouTube Shorts; developed campaigns from concept to final delivery and collaborated with sponsors.