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I'm Rachel Wilken, a digital designer who wears many hats. An information professional and web strategist, I am a UX and web design specialist with 7 years of experience in website design and content management. I love problem solving and utilizing research to create human-centered solutions that drive strategy. A graduate of Indiana University Indianapolis's Master of Library and Information Science program, my work centers on creating accessible, user-centered digital environments that balance functionality with thoughtful design. With a background spanning UX research, project management, and digital marketing, I bring a holistic approach to each project to align organizational goals with intuitive, engaging web solutions.…I'm Rachel Wilken, a digital designer who wears many hats. An information professional and web strategist, I am a UX and web design specialist with 7 years of experience in website design and content management. I love problem solving and utilizing research to create human-centered solutions that drive strategy. A graduate of Indiana University Indianapolis's Master of Library and Information Science program, my work centers on creating accessible, user-centered digital environments that balance functionality with thoughtful design. With a background spanning UX research, project management, and digital marketing, I bring a holistic approach to each project to align organizational goals with intuitive, engaging web solutions.

Rachel Wilken

Web Designer, UX Designer, Content Strategist

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I'm Rachel Wilken, a digital designer who wears many hats. An information professional and web strategist, I am a UX and web design specialist with 7 years of experience in website design and content management. I love problem solving and utilizing research to create human-centered solutions that drive strategy. A graduate of Indiana University Indianapolis's Master of Library and Information Science program, my work centers on creating accessible, user-centered digital environments that balance functionality with thoughtful design. With a background spanning UX research, project management, and digital marketing, I bring a holistic approach to each project to align organizational goals with intuitive, engaging web solutions.…I'm Rachel Wilken, a digital designer who wears many hats. An information professional and web strategist, I am a UX and web design specialist with 7 years of experience in website design and content management. I love problem solving and utilizing research to create human-centered solutions that drive strategy. A graduate of Indiana University Indianapolis's Master of Library and Information Science program, my work centers on creating accessible, user-centered digital environments that balance functionality with thoughtful design. With a background spanning UX research, project management, and digital marketing, I bring a holistic approach to each project to align organizational goals with intuitive, engaging web solutions.

Available to hire

I’m Rachel Wilken, a digital designer who wears many hats. An information professional and web strategist, I am a UX and web design specialist with 7 years of experience in website design and content management. I love problem solving and utilizing research to create human-centered solutions that drive strategy.

A graduate of Indiana University Indianapolis’s Master of Library and Information Science program, my work centers on creating accessible, user-centered digital environments that balance functionality with thoughtful design. With a background spanning UX research, project management, and digital marketing, I bring a holistic approach to each project to align organizational goals with intuitive, engaging web solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Web Content and Digital Experience Manager at Indiana University, IU Global

December 1, 2024 - Present

Led a major website consolidation merging 13 standalone sites into a single, user-centered platform; conducted user research (interviews, surveys, tree testing, heuristic evaluations); performed SEO and accessibility audits (WCAG 2.1 and ADA); managed the full content lifecycle; built responsive pages for digital marketing campaigns; analyzed site performance with Google Analytics and SiteImprove; collaborated with stakeholders to optimize content design, including a targeted Education Abroad project addressing 400+ annual drop-offs on a scholarship page.

UX/ Product Market Researcher at Airline Tariff Publishing Company, Inc. (ATPCO)

November 1, 2024 - October 6, 2025

Embedded as the primary UX/ market researcher for the Present the Offer workstream; conducted user interviews across the Americas, APAC, and EMEA; designed and deployed a mixed-methods survey to 480 customers; conducted comparative analysis of airline attribute data usage by 31 customers; designed and implemented a market research framework for the Routehappy Product Team including end-to-end process, standards, and a platform for processes and updates.

Operations & Knowledge Exchange Intern at Airline Tariff Publishing Company, Inc. (ATPCO)

June 1, 2024 - October 6, 2025

Designed and built a new SharePoint communications site increasing overall site visits by 80%; conducted discovery calls with 34 people across 12 teams to understand user pain points; developed taxonomy for Routehappy document repository and migrated 1,956 files.

Board President/ Executive Director at Columbus Symphony Orchestra

June 1, 2023 - October 6, 2025

Led a re-branding initiative including a new brand, logo, and website; developed a website maintenance schedule and best practices to improve UX and SEO; pivoted in-person operations to an online platform, hosting 12 events (2020-2022); raised $6,700+ for the Centennial via a special fundraising event, Puttin' on the Ritz.

Web Content Specialist Extern at United States Patent and Trademark Office

April 1, 2023 - October 6, 2025

Conducted content analysis of intranet pages and document repository to prepare for intranet migration; developed a taxonomy and evaluated over 2,000 documents; developed a sitemap for the current intranet structure and proposed a new organization of 30+ pages; assisted with user testing of 6 Trademarks employees to assess the new intranet page.

Assistant Director, J. Irwin Miller Architecture Program at Indiana University, Eskenazi School of Art, Architecture + Design

August 1, 2022 - October 6, 2025

Planned and led strategic planning sessions with stakeholders including executive leadership; managed accreditation projects resulting in initial accreditation (May 2024); prepared and managed a $2.7M program budget; designed climate surveys to evaluate user experience of students, alumni, and the public; supervised a team of 3 FTE and 8 PT employees.

Program + Accreditation Coordinator, J. Irwin Miller Architecture Program at Indiana University, Eskenazi School of Art, Architecture + Design

March 1, 2021 - October 6, 2025

Organized marketing initiatives including maintenance of the website, social media, and promotional materials; collaborated with marketing and communications to execute two digital marketing campaigns; designed and delivered new student orientation modules; produced 12+ events annually including Miller M.Arch Lecture series and art gallery exhibitions; served as the primary liaison between IU departments, students, and the public.