Creative Director & Brand Designer specialising in fashion, lifestyle and wellness brands. I support businesses through creative direction, brand strategy and visual identity, helping translate vision into cohesive systems across campaigns, content and digital platforms. My background spans 10+ years in fashion retail, product development experience at Cotton On Group head office, and building a fashion label behind the scenes — alongside a strong foundation in graphic design and digital branding. I also bring experience in brand strategy for wellness and conscious brands, informed by a background in yoga, mindfulness and embodied practices, allowing me to approach branding with clarity, depth and intention — without sacrificing commercial viability. Available for freelance, contract and creative direction roles.

Rosie Woodlock

Creative Director & Brand Designer specialising in fashion, lifestyle and wellness brands. I support businesses through creative direction, brand strategy and visual identity, helping translate vision into cohesive systems across campaigns, content and digital platforms. My background spans 10+ years in fashion retail, product development experience at Cotton On Group head office, and building a fashion label behind the scenes — alongside a strong foundation in graphic design and digital branding. I also bring experience in brand strategy for wellness and conscious brands, informed by a background in yoga, mindfulness and embodied practices, allowing me to approach branding with clarity, depth and intention — without sacrificing commercial viability. Available for freelance, contract and creative direction roles.

Available to hire

Creative Director & Brand Designer specialising in fashion, lifestyle and wellness brands.

I support businesses through creative direction, brand strategy and visual identity, helping translate vision into cohesive systems across campaigns, content and digital platforms.

My background spans 10+ years in fashion retail, product development experience at Cotton On Group head office, and building a fashion label behind the scenes — alongside a strong foundation in graphic design and digital branding.

I also bring experience in brand strategy for wellness and conscious brands, informed by a background in yoga, mindfulness and embodied practices, allowing me to approach branding with clarity, depth and intention — without sacrificing commercial viability.

Available for freelance, contract and creative direction roles.

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Language

English
Advanced

Work Experience

Host & Reception at Witchery
January 1, 2019 - December 31, 2021
Provided customer service, assisted with store operations and visual merchandising.
Sales Associate at Seed Heritage
January 1, 2016 - December 31, 2019
Supported store operations and customer service.
Casual Sales Assistant at French Connection
January 1, 2015 - December 31, 2016
Assisted with sales and store merchandising.
Retail Associate at Fashion Retail
June 1, 2021 - Present
Ongoing role in fashion retail; merchandising and customer service.
Designer at Zeally Bay Apparel
November 20, 2021 - November 5, 2022
Product Developer at Cotton On Head Office
February 5, 2021 - November 30, 2021

Education

Associate Degree in Fashion & Textiles Merchandising at RMIT Brunswick
January 1, 2016 - December 31, 2017
Team Leader for Industry Award
Diploma in Fashion & Textiles Merchandising at Kangan Institute
January 1, 2019 - December 31, 2020
YTT - Accredited Yoga Teacher Training at House of Om
January 5, 2026 - March 9, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Education, Professional Services, Software & Internet