Hi, I'm Ryan Dixon, a WordPress-focused Web Developer and Digital Specialist based in Manchester. I help service-based businesses boost enquiries through conversion-led website improvements, lead capture journeys, and reliable tracking. I work independently on short-term projects with a strong emphasis on usability, performance, and measurable outcomes. My hands-on experience includes redesigning lead capture journeys, integrating booking and form plugins, implementing GA4 event tracking, and supporting local SEO foundations to drive enquiries. I thrive on clear documentation, delivering high-quality work on time, and ensuring websites look great and perform well on every device.…

Ryan Dixon

Hi, I'm Ryan Dixon, a WordPress-focused Web Developer and Digital Specialist based in Manchester. I help service-based businesses boost enquiries through conversion-led website improvements, lead capture journeys, and reliable tracking. I work independently on short-term projects with a strong emphasis on usability, performance, and measurable outcomes. My hands-on experience includes redesigning lead capture journeys, integrating booking and form plugins, implementing GA4 event tracking, and supporting local SEO foundations to drive enquiries. I thrive on clear documentation, delivering high-quality work on time, and ensuring websites look great and perform well on every device.…

Available to hire

Hi, I’m Ryan Dixon, a WordPress-focused Web Developer and Digital Specialist based in Manchester. I help service-based businesses boost enquiries through conversion-led website improvements, lead capture journeys, and reliable tracking. I work independently on short-term projects with a strong emphasis on usability, performance, and measurable outcomes.

My hands-on experience includes redesigning lead capture journeys, integrating booking and form plugins, implementing GA4 event tracking, and supporting local SEO foundations to drive enquiries. I thrive on clear documentation, delivering high-quality work on time, and ensuring websites look great and perform well on every device.

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Skills

Experience Level

WordPress
Expert
Microsoft Excel
Expert
SEO
Expert
GA4
Intermediate
Web Design
Intermediate
Yoast
Intermediate

Language

English
Fluent

Work Experience

Founder / Operations Coordinator at Panic Proof Health Ltd
March 1, 2024 - Present
Lead day-to-day operational coordination for an early-stage digital health startup, supporting planning, scheduling, documentation, and delivery across multiple workstreams. Act as a central coordination point between academic, clinical, technical, and external stakeholders, ensuring clear communication and timely progression of actions. Maintain shared trackers, action logs, and documentation systems to support accountability, traceability, and structured delivery. Prepare meeting summaries and follow-up communications, translating discussions into clear next steps. Support client- and partner-facing communication, ensuring professional responses and consistent follow-through. Oversee website and ecommerce administration, including WordPress site builds, managing backend content and products, and collaborating with AI-assisted website builders. Support early-stage research and study preparation activities, including operational tracking, documentation control, and coordination of heal
Freelance Graphic Designer / Web Support at Self-Employed (Remote)
January 1, 2017 - December 31, 2023
Delivered client-based creative and website projects, managing multiple accounts, timelines, and documentation simultaneously in a remote working environment. Built and maintained WordPress websites, updating content, structure, and basic functionality. Supported ecommerce-style site administration, including product uploads, content updates, and basic image preparation. Managed client communication, timelines, and delivery expectations independently. Built long-term client relationships through reliability, organisation, and clear communication.
Freelance Graphic Designer / Web Support at Self-Employed
January 1, 2017 - December 31, 2023
Delivered client-based creative and website projects, managing multiple accounts, timelines, and documentation in a remote setting; built and maintained WordPress websites, updated content and structure, and managed ecommerce-style site administration including product updates and image preparation; communicated with clients to manage timelines and delivery expectations; built long-term client relationships through reliability and clear communication.
Founder / Digital & Web Operations at Panic Proof Health Ltd
January 1, 2024 - Present
Redesigned key website sections to improve lead capture and conversion flow. Implemented and customised WordPress forms and booking functionality to support enquiry and scheduling workflows. Set up GA4 event tracking for form submissions and user actions, enabling accurate conversion reporting. Ensured changes were responsive and tested across desktop and mobile, and documented processes for ongoing maintenance. Delivered changes independently within agreed timelines.
Freelance WordPress & Web Support at Self-Employed
January 1, 2015 - December 31, 2023
Built, customised, and maintained WordPress websites for local and service-based businesses. Integrated contact forms and booking systems to support enquiries and appointments. Supported local SEO foundations (titles, descriptions, content structure, internal linking) and configured Google My Business to align with local search presence. Troubleshot UX, form, and tracking issues to ensure reliable enquiry capture and reporting.

Education

Business & Operations Studies (Distance Learning) at Independent Distance Learning Programme
September 11, 2020 - September 2, 2022
Studied business operations, administrative systems, process fundamentals, documentation practices, spreadsheet-based tracking, and remote collaboration. Focused on practical operational skills applicable to startup and remote working environments.
Higher National Diploma (HND) – Creative & Digital Studies at Stockport College
September 28, 2003 - January 24, 2007
Completed an HND focused on creative and digital disciplines, developing foundational skills in design, digital tools, and structured project work.

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Software & Internet, Professional Services, Retail
    paper Data Collection & Research Support – Remote Projects (Case Example)

    Supported remote data collection and research tasks for digital and service-based projects, with a focus on accuracy, organisation, and clear documentation.

    Work included sourcing and structuring information, maintaining spreadsheets and trackers, reviewing data for completeness, and supporting downstream administrative and reporting needs.

    This role required strong attention to detail, consistency, and the ability to follow defined processes while working independently in a remote environment.

    paper Operations & Administrative Support – Health-Tech Startup (Case Example)

    Provided day-to-day operational and administrative support for an early-stage digital health startup operating in a fast-paced, remote environment.

    Responsibilities included coordinating stakeholders across academic, clinical, and technical teams; managing documentation and shared trackers; preparing structured meeting notes; and ensuring timely follow-up on actions across multiple workstreams.

    This work focused on maintaining organisation, clear communication, and reliable delivery to support project momentum and decision-making.