I’m a Perth-based graphic designer with over 20 years of experience building brands that connect visually and commercially, spanning branding, print, and digital design.
As founder of Thinking Hats, a Perth-based studio, I deliver creative solutions that help businesses stand out and connect with their audiences. I combine strategic thinking with refined design execution to create identities, campaigns, and communication materials that elevate brands across the corporate, mining, healthcare, and lifestyle sectors.
I’ve developed and rolled out cohesive brand systems across industries including property, agriculture, health, and retail, consistently producing design that feels timeless, balanced, and built for real-world application. My work spans print, packaging, digital, and campaign creative, with advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
Independent and detail-focused, I’ve run my own design studio for over a decade, managing projects end-to-end, from concept to print and digital rollout, while maintaining a clear strategic rationale throughout. I bring experience, reliability, and value to every partnership.
Key Strengths:
// Strategic thinker with an artistic foundation and meticulous eye for detail
// Experienced in end-to-end design management and production
// Collaborative communicator with long-term client relationships
// Trusted for on-time, high-quality creative delivery
// Skilled in print production and liaison with printers, publishers, and media
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Industry Experience
Built in 1899, The Old Courthouse was a pillar of justice in Fremantle until closing in 2001. After a three-year renovation, it reopened in 2021 as a modern hospitality destination.
My role involved creating the primary logo and logomark, along with assisting in the overall look and feel of the brand identity. The logomark reimagines the scales of justice with a fork, spoon, and glass to reflect food and drink, while wave motifs nod to Fremantle’s harbour.
A detailed illustration of the Courthouse facade anchors the brand in its heritage. This fusion of justice, hospitality, and local heritage provided a flexible identity system that works across signage, menus, merchandise, and digital applications. A repeating logomark pattern was also developed to give the brand an adaptable visual texture.
“Fremantle has waited long for its courthouse, but its patience has been well rewarded.”
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