The Lactation and Infant Feeding-Friendly Environments (LIFE) program, formerly known as the Breastfeeding Friendly Washington program, recognizes and designates health care organizations that work to support, protect, and promote lactation and follow maternity care practices that align with the World Health Organization’s Ten Steps to Successful Breastfeeding and Baby-Friendly USA. The program made the name change and rebrand to align with Baby-Friendly USA, WHO and Unicef program updates, as well as community input from families and coalitions, diversity, equity and inclusion efforts that address systemic barriers, and the latest research of evidence-based maternity care practices.
With LIFE, the program wanted to make sure that the logo didn’t resemble breastfeeding specifically, so that it represented the program’s shift toward being more inclusive of different types of infant feeding. In the end, the program selected the concept of a baby being cradled in an organic feeling circle.
To view more of the branding process and examples from this project, visit: ryanburkholder.com/life
logo branding graphicdesigner…The Lactation and Infant Feeding-Friendly Environments (LIFE) program, formerly known as the Breastfeeding Friendly Washington program, recognizes and designates health care organizations that work to support, protect, and promote lactation and follow maternity care practices that align with the World Health Organization’s Ten Steps to Successful Breastfeeding and Baby-Friendly USA. The program made the name change and rebrand to align with Baby-Friendly USA, WHO and Unicef program updates, as well as community input from families and coalitions, diversity, equity and inclusion efforts that address systemic barriers, and the latest research of evidence-based maternity care practices.
With LIFE, the program wanted to make sure that the logo didn’t resemble breastfeeding specifically, so that it represented the program’s shift toward being more inclusive of different types of infant feeding. In the end, the program selected the concept of a baby being cradled in an organic feeling circle.
To view more of the branding process and examples from this project, visit: ryanburkholder.com/life
logo branding graphicdesignerWW…