Social Media Coordinator with hands-on experience leading multi-platform content strategy, digital campaigns, and brand storytelling. I have driven high-performing content across Instagram, TikTok, Facebook, and LinkedIn, and I bring a strong eye for aesthetics and engaging content. I was promoted at Laurentian University after delivering measurable results in content creation and campaign execution. I collaborate with cross-functional teams to plan, curate, and publish content that boosts audience interaction and brand consistency. I develop messaging strategies to enhance student engagement and content performance, and I mentor a work-study student to ensure content aligns with brand and campaign goals. I am relocating to Toronto in Spring/Summer 2026 and am seeking opportunities to continue building impactful social media programs.

Social Media Coordinator with hands-on experience leading multi-platform content strategy, digital campaigns, and brand storytelling. I have driven high-performing content across Instagram, TikTok, Facebook, and LinkedIn, and I bring a strong eye for aesthetics and engaging content. I was promoted at Laurentian University after delivering measurable results in content creation and campaign execution. I collaborate with cross-functional teams to plan, curate, and publish content that boosts audience interaction and brand consistency. I develop messaging strategies to enhance student engagement and content performance, and I mentor a work-study student to ensure content aligns with brand and campaign goals. I am relocating to Toronto in Spring/Summer 2026 and am seeking opportunities to continue building impactful social media programs.

Available to hire

Social Media Coordinator with hands-on experience leading multi-platform content strategy, digital campaigns, and brand storytelling. I have driven high-performing content across Instagram, TikTok, Facebook, and LinkedIn, and I bring a strong eye for aesthetics and engaging content. I was promoted at Laurentian University after delivering measurable results in content creation and campaign execution.

I collaborate with cross-functional teams to plan, curate, and publish content that boosts audience interaction and brand consistency. I develop messaging strategies to enhance student engagement and content performance, and I mentor a work-study student to ensure content aligns with brand and campaign goals. I am relocating to Toronto in Spring/Summer 2026 and am seeking opportunities to continue building impactful social media programs.

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Work Experience

Social Media Coordinator at Laurentian University – Department of Digital Strategy
August 1, 2025 - Present
Lead creation and execution of branded content across Instagram, TikTok, Facebook, and LinkedIn using Canva, CapCut, and Adobe Creative Suite. Planned and managed editorial calendar in Google Calendar and Meta Business Suite to align with campaigns, events, and recruitment initiatives. Developed messaging strategies to enhance student engagement and content performance. Directed on-campus video shoots; designed visuals; mentored a work-study student to ensure content aligns with institutional branding. Collaborated with the Digital Strategy team to create, curate, and publish engaging content, increasing audience interaction and consistency.
Social Media Assistant at Laurentian University – Department of Digital Strategy
June 1, 2025 - August 1, 2025
Supported content creation and publishing across Instagram, TikTok, Facebook, and LinkedIn; assisted in editorial calendar management; supported campaign execution and analytics.
Marketing Intern at Laurentian University
January 1, 2025 - May 1, 2025
Co-authored an Ivy Business School case study and redesigned a professional academic portfolio. Created brand Canva content for financial literacy campaigns; supported targeted email outreach. Contributed to events strategy, social media content, and client communications.
Marketing Internship at IG Wealth Management — Norman Piché & Associates
March 1, 2025 - May 1, 2025
Co-authored an Ivy Business School case study and redesigned a professional academic portfolio. Created branded Canva content for financial literacy campaigns; supported targeted email outreach. Contributed to events strategy, social media content, and client communications.
Beauty Expert at Shoppers Drug Mart
July 1, 2019 - January 1, 2025
Delivered exceptional client experiences while consistently exceeding monthly sales targets. Grew Instagram engagement by 20% through strategic content creation and community-building.

Education

Bachelor of Business Administration (Honours), Marketing at Laurentian University
January 1, 2021 - December 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services