Founder and operator with over eight years’ experience building, running, and selling consumer businesses across eCommerce, retail, hospitality, and digital marketing. Core strengths include brand strategy, content strategy, social media growth, and digital marketing systems, supported by hands-on operations, project management, and team leadership. Comfortable working across multiple roles in fast-paced environments with a focus on efficiency, adaptability, and commercial outcomes. Experienced building end-to-end content and growth systems, optimizing ecommerce/website conversion performance, managing email/CRM automation, and delivering measurable growth through data-informed strategy.…

Saba Bowden

Founder and operator with over eight years’ experience building, running, and selling consumer businesses across eCommerce, retail, hospitality, and digital marketing. Core strengths include brand strategy, content strategy, social media growth, and digital marketing systems, supported by hands-on operations, project management, and team leadership. Comfortable working across multiple roles in fast-paced environments with a focus on efficiency, adaptability, and commercial outcomes. Experienced building end-to-end content and growth systems, optimizing ecommerce/website conversion performance, managing email/CRM automation, and delivering measurable growth through data-informed strategy.…

Available to hire

Founder and operator with over eight years’ experience building, running, and selling consumer businesses across eCommerce, retail, hospitality, and digital marketing. Core strengths include brand strategy, content strategy, social media growth, and digital marketing systems, supported by hands-on operations, project management, and team leadership.

Comfortable working across multiple roles in fast-paced environments with a focus on efficiency, adaptability, and commercial outcomes. Experienced building end-to-end content and growth systems, optimizing ecommerce/website conversion performance, managing email/CRM automation, and delivering measurable growth through data-informed strategy.

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Language

English
Fluent

Work Experience

Founder at Keen Café
January 2, 2025 - September 1, 2025
Led the full lifecycle of a specialty cafe business from concept to exit within four months. Built brand identity, interior direction, menus, and customer experience. Recruited and managed a team of 13, created SOPs and service standards, and implemented POS, inventory management, and ordering protocols. Oversaw licensing, compliance, renovations, and vendor relations. Drove marketing and digital presence, including website setup, Instagram strategy, Google Business Profile optimization, and SEO. Initiated community programs and brand collaborations and led the due diligence and handover during the exit process.
Founder at SB Marketing
January 1, 2025 - Present
Brand growth and digital strategy consultancy across creator platforms, e-commerce brands, medical education businesses, and personal brands. Lead content strategy and platform growth (TikTok, Instagram, YouTube Shorts) with a focus on audience engagement, organic reach, and conversion-driven content systems. Managed end-to-end content operations (scripting, creative direction, editing) and short-form video optimization; built and ran full content and growth operations for clients including La Tête, Elite Scholars, and Zaya. Implemented CRM workflows, SOPs, and internal systems (Notion). Developed UX/UI–focused Shopify and SquareSpace sites; managed Klaviyo email marketing (welcome flows, cart abandonment, retention). Analyzed content and platform metrics to identify growth opportunities and optimize engagement strategies.
Founder at SB Exit Advisory
January 1, 2025 - Present
Founder-led advisory business supporting small and medium-sized business owners with growth, operational structure, and exit readiness. Provide one-on-one advisory sessions for founders, focusing on digital growth strategies, systems, and operations. Deliver practical, execution-focused guidance drawn from live founder experience and a track record of building and scaling businesses.
Founder & CEO at Good Ol' Vintage
December 1, 2017 - September 1, 2024
Led digital marketing, social media, website design and performance, content creation, and e-commerce operations for a vintage streetwear brand in New Zealand. Oversaw logistics, supplier relations, product photography, branding, and customer service; built integrations with third-party services; managed events, pop-up stores and a permanent retail space; supervised staff and project management; drove online sales growth primarily through an optimized online presence.
Founder at Good Ol’ Vintage Store
January 1, 2017 - January 1, 2024
Founded and operated one of New Zealand’s largest vintage streetwear retailers, growing the business from a part-time venture into a full-time brand with both online and physical retail presence before selling the business after seven years. Led all digital marketing across social media, email marketing, SEO, and website optimization. Grew Instagram following to 20,200+ followers organically and drove the majority of online sales. Designed, maintained, and optimized the website with a focus on UX, conversion, and performance. Managed Shopify and third-party integrations including GoSweetSpot, TradeRunner, Afterpay, and Laybuy. Created all digital content including posts, reels, TikToks, graphics, and product photography. Designed branded assets such as hang tags, thank-you cards, and custom courier packaging. Managed email marketing including newsletters and automated customer flows. Conducted targeted demographic research, campaign planning, performance analysis, and optimization.
Founder at Good Ol' Vintage Store
January 1, 2017 - January 1, 2024
Founded and operated one of New Zealand’s largest vintage streetwear retailers, growing from a part-time venture into a full-time brand with both online and physical retail presence. Led digital marketing across social media, email marketing, SEO, and website optimization; grew Instagram following to 20,200+ organically. Managed Shopify and third-party integrations; created digital content (posts, reels, TikToks, photography). Built brand assets and packaging; oversaw end-to-end operations, logistics, and customer service; opened three pop-up stores and a permanent retail space. Recruited and managed staff across retail operations.

Education

Bachelor of Science at University of Auckland
January 11, 2030 - January 1, 2021
Bachelor of Science - Psychological and Anthropological Science at University of Auckland
December 1, 2017 - September 1, 2024
Bachelor of Science – Major in Psychological and Anthropological Science at University of Auckland
January 1, 2018 - January 1, 2021
Bachelor of Science (Major: Psychological and Anthropological Science) at The University of Auckland
January 1, 2018 - January 1, 2021
Bachelor of Science (Major in Psychological and Anthropological Science) at University of Auckland
January 1, 2018 - December 31, 2021

Qualifications

Bachelor of Science - Psychological and Anthropological Science
December 1, 2017 - September 1, 2024
Perception & Cognition Award (Top in Class, Stage II)
January 1, 2019 - August 4, 2026
Psychology of Religion Award (Top in Class, Stage III)
January 1, 2020 - August 4, 2026

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Education, Travel & Hospitality, Consumer Goods, Healthcare
    I create UGC videos and edit engaging content for any brand or niche

    I create UGC and short-form video content across niches, SaaS, medical, hospitality, wellness, and lifestyle. My work includes talking-head testimonials, product demos, comedic vlog-style content, and highly-edited brand videos.

    I can script, film, and edit end-to-end, or work from your raw footage or brief. Every video is built to stop the scroll and build trust with your audience.

    Let’s create something that converts.