Founder and operator with over eight years’ experience building, running, and selling consumer businesses across eCommerce, retail, hospitality, and digital marketing.
Founder and operator with over eight years’ experience building, running, and selling consumer businesses across eCommerce, retail, hospitality, and digital marketing. Core strengths include brand strategy, content strategy, social media growth, and digital marketing systems, supported by hands-on operations, project management, and team leadership.
Comfortable working across multiple roles in fast-paced environments with a focus on efficiency, adaptability, and commercial outcomes. Experienced building end-to-end content and growth systems, optimizing ecommerce/website conversion performance, managing email/CRM automation, and delivering measurable growth through data-informed strategy.
I create UGC and short-form video content across niches, SaaS, medical, hospitality, wellness, and lifestyle. My work includes talking-head testimonials, product demos, comedic vlog-style content, and highly-edited brand videos.
I can script, film, and edit end-to-end, or work from your raw footage or brief. Every video is built to stop the scroll and build trust with your audience.
Let’s create something that converts.
Led the full lifecycle of a specialty cafe business from concept to exit within four months. Built brand identity, interior direction, menus, and customer experience. Recruited and managed a team of 13, created SOPs and service standards, and implemented POS, inventory management, and ordering protocols. Oversaw licensing, compliance, renovations, and vendor relations. Drove marketing and digital presence, including website setup, Instagram strategy, Google Business Profile optimization, and SEO. Initiated community programs and brand collaborations and led the due diligence and handover during the exit process.
Brand growth and digital strategy consultancy across creator platforms, e-commerce brands, medical education businesses, and personal brands. Lead content strategy and platform growth (TikTok, Instagram, YouTube Shorts) with a focus on audience engagement, organic reach, and conversion-driven content systems. Managed end-to-end content operations (scripting, creative direction, editing) and short-form video optimization; built and ran full content and growth operations for clients including La Tête, Elite Scholars, and Zaya. Implemented CRM workflows, SOPs, and internal systems (Notion). Developed UX/UI–focused Shopify and SquareSpace sites; managed Klaviyo email marketing (welcome flows, cart abandonment, retention). Analyzed content and platform metrics to identify growth opportunities and optimize engagement strategies.
Founder-led advisory business supporting small and medium-sized business owners with growth, operational structure, and exit readiness. Provide one-on-one advisory sessions for founders, focusing on digital growth strategies, systems, and operations. Deliver practical, execution-focused guidance drawn from live founder experience and a track record of building and scaling businesses.
Post a job and invite Saba, or contact them directly. No hidden commission.
