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I’m a founder and operator with over eight years’ experience building, running, and growing consumer brands across e-commerce, retail, hospitality, and digital marketing. My core strengths are brand strategy, content strategy, social media growth, and practical marketing systems that drive real results. I partner with creators, e-commerce brands, medical education businesses, and personal brands to define growth pathways and scalable content engines. I thrive in fast-paced, multi-role environments, delivering efficient, adaptable solutions with a strong commercial focus. I enjoy turning ideas into repeatable processes, collaborating with teams, and guiding brands from concept to scale.…I’m a founder and operator with over eight years’ experience building, running, and growing consumer brands across e-commerce, retail, hospitality, and digital marketing. My core strengths are brand strategy, content strategy, social media growth, and practical marketing systems that drive real results. I partner with creators, e-commerce brands, medical education businesses, and personal brands to define growth pathways and scalable content engines. I thrive in fast-paced, multi-role environments, delivering efficient, adaptable solutions with a strong commercial focus. I enjoy turning ideas into repeatable processes, collaborating with teams, and guiding brands from concept to scale.

Saba Bowden

Web Designer, Web Developer, Social Media Manager, +7

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I’m a founder and operator with over eight years’ experience building, running, and growing consumer brands across e-commerce, retail, hospitality, and digital marketing. My core strengths are brand strategy, content strategy, social media growth, and practical marketing systems that drive real results. I partner with creators, e-commerce brands, medical education businesses, and personal brands to define growth pathways and scalable content engines. I thrive in fast-paced, multi-role environments, delivering efficient, adaptable solutions with a strong commercial focus. I enjoy turning ideas into repeatable processes, collaborating with teams, and guiding brands from concept to scale.…I’m a founder and operator with over eight years’ experience building, running, and growing consumer brands across e-commerce, retail, hospitality, and digital marketing. My core strengths are brand strategy, content strategy, social media growth, and practical marketing systems that drive real results. I partner with creators, e-commerce brands, medical education businesses, and personal brands to define growth pathways and scalable content engines. I thrive in fast-paced, multi-role environments, delivering efficient, adaptable solutions with a strong commercial focus. I enjoy turning ideas into repeatable processes, collaborating with teams, and guiding brands from concept to scale.

Available to hire

I’m a founder and operator with over eight years’ experience building, running, and growing consumer brands across e-commerce, retail, hospitality, and digital marketing. My core strengths are brand strategy, content strategy, social media growth, and practical marketing systems that drive real results. I partner with creators, e-commerce brands, medical education businesses, and personal brands to define growth pathways and scalable content engines.

I thrive in fast-paced, multi-role environments, delivering efficient, adaptable solutions with a strong commercial focus. I enjoy turning ideas into repeatable processes, collaborating with teams, and guiding brands from concept to scale.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Founder & CEO at Good Ol' Vintage

December 1, 2017 - September 1, 2024

Led digital marketing, social media, website design and performance, content creation, and e-commerce operations for a vintage streetwear brand in New Zealand. Oversaw logistics, supplier relations, product photography, branding, and customer service; built integrations with third-party services; managed events, pop-up stores and a permanent retail space; supervised staff and project management; drove online sales growth primarily through an optimized online presence.

Founder at Keen Café

January 2, 2025 - September 1, 2025

Led the full lifecycle of a specialty cafe business from concept to exit within four months. Built brand identity, interior direction, menus, and customer experience. Recruited and managed a team of 13, created SOPs and service standards, and implemented POS, inventory management, and ordering protocols. Oversaw licensing, compliance, renovations, and vendor relations. Drove marketing and digital presence, including website setup, Instagram strategy, Google Business Profile optimization, and SEO. Initiated community programs and brand collaborations and led the due diligence and handover during the exit process.

Founder at SB Exit Advisory

January 1, 2025 - Present

Founder-led advisory business supporting small and medium-sized business owners with growth, operational structure, and exit readiness. Provide one-on-one advisory sessions for founders, focusing on digital growth strategies, systems, and operations. Deliver practical, execution-focused guidance drawn from live founder experience and a track record of building and scaling businesses.

Founder at SB Marketing

January 1, 2025 - Present

Brand growth and digital strategy consultancy across creator platforms, e-commerce brands, medical education businesses, and personal brands. Lead content strategy and platform growth (TikTok, Instagram, YouTube Shorts) with a focus on audience engagement, organic reach, and conversion-driven content systems. Managed end-to-end content operations (scripting, creative direction, editing) and short-form video optimization; built and ran full content and growth operations for clients including La Tête, Elite Scholars, and Zaya. Implemented CRM workflows, SOPs, and internal systems (Notion). Developed UX/UI–focused Shopify and SquareSpace sites; managed Klaviyo email marketing (welcome flows, cart abandonment, retention). Analyzed content and platform metrics to identify growth opportunities and optimize engagement strategies.

Founder at Good Ol' Vintage Store

January 1, 2017 - January 1, 2024

Founded and operated one of New Zealand’s largest vintage streetwear retailers, growing from a part-time venture into a full-time brand with both online and physical retail presence. Led digital marketing across social media, email marketing, SEO, and website optimization; grew Instagram following to 20,200+ organically. Managed Shopify and third-party integrations; created digital content (posts, reels, TikToks, photography). Built brand assets and packaging; oversaw end-to-end operations, logistics, and customer service; opened three pop-up stores and a permanent retail space. Recruited and managed staff across retail operations.