Available to hire
I’m a multi-disciplinary founder and brand builder with a track record of turning ideas into tangible ventures. I specialize in brand identity, digital marketing, e-commerce, and hands-on operations leadership, with a proven ability to recruit and lead teams, launch concepts, and drive growth.
From building Keen Café into a fully operational, exit-ready business within months to growing a vintage streetwear brand, I love shaping customer experiences, leading cross-functional teams, and helping small businesses optimize growth, systems, and exit readiness.
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Language
English
Fluent
Work Experience
Founder & CEO at Good Ol' Vintage
December 1, 2017 - September 1, 2024Led digital marketing, social media, website design and performance, content creation, and e-commerce operations for a vintage streetwear brand in New Zealand. Oversaw logistics, supplier relations, product photography, branding, and customer service; built integrations with third-party services; managed events, pop-up stores and a permanent retail space; supervised staff and project management; drove online sales growth primarily through an optimized online presence.
Founder at Keen Café
January 2, 2025 - September 1, 2025Led the full lifecycle of a specialty cafe business from concept to exit within four months. Built brand identity, interior direction, menus, and customer experience. Recruited and managed a team of 13, created SOPs and service standards, and implemented POS, inventory management, and ordering protocols. Oversaw licensing, compliance, renovations, and vendor relations. Drove marketing and digital presence, including website setup, Instagram strategy, Google Business Profile optimization, and SEO. Initiated community programs and brand collaborations and led the due diligence and handover during the exit process.
Founder at SB Exit Advisory
January 1, 2025 - PresentFounder-led advisory business supporting small and medium-sized business owners with growth, operational structure, and exit readiness. Provide one-on-one advisory sessions for founders, focusing on digital growth strategies, systems, and operations. Deliver practical, execution-focused guidance drawn from live founder experience and a track record of building and scaling businesses.
Education
Bachelor of Science at University of Auckland
January 11, 2030 - January 1, 2021Bachelor of Science - Psychological and Anthropological Science at University of Auckland
December 1, 2017 - September 1, 2024Qualifications
Bachelor of Science - Psychological and Anthropological Science
December 1, 2017 - September 1, 2024Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Education
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