Ambersouk - Stories Through Jewels

Independent jewellery brand based in London,
Ambersouk, creates handmade piece
influenced by the magic and mysticism of the
souk and connects you to a rich cultural
heritage.
Ambersouk’s branding was inspired by the
designer’s mother and coloured gemstones.
The uniqueness of her style helped me to
create a “one of a kind” story between her
brand identity and website all tied together
with gold foil details.
The website is a mix between e-commerce
and a blog. I used a personal painting that she
aquired from the souk, to give connection to
her heritage and the use of big images to give
importance to her products.