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I'm Sudhanshu Bhatia, AVP – Growth & Performance Marketing based in Pune. I bring 10+ years of experience scaling fintech and ecommerce brands through data-driven acquisition, lifecycle monetization, and full-funnel growth architecture. I specialize in turning CPA-driven acquisition into profitability through ROAS-focused strategies, building predictive models, and optimizing CAC; I lead multi-channel budgets, partner with product and tech teams to lift CVR and revenue, and ensure scalable, automated growth across the funnel. In my roles, I manage AUD 1–2 million monthly budgets across Google, Meta, and programmatic channels, implement lifecycle automation and remarketing, and strengthen attribution with AppsFlyer and GA4. I thrive on transforming data into actionable growth experiments and cross-functional collaboration to accelerate revenue while reducing CAC.…I'm Sudhanshu Bhatia, AVP – Growth & Performance Marketing based in Pune. I bring 10+ years of experience scaling fintech and ecommerce brands through data-driven acquisition, lifecycle monetization, and full-funnel growth architecture. I specialize in turning CPA-driven acquisition into profitability through ROAS-focused strategies, building predictive models, and optimizing CAC; I lead multi-channel budgets, partner with product and tech teams to lift CVR and revenue, and ensure scalable, automated growth across the funnel. In my roles, I manage AUD 1–2 million monthly budgets across Google, Meta, and programmatic channels, implement lifecycle automation and remarketing, and strengthen attribution with AppsFlyer and GA4. I thrive on transforming data into actionable growth experiments and cross-functional collaboration to accelerate revenue while reducing CAC.

Sudhanshu Bhatia

Growth Marketer, Performance Marketer, Digital Marketer, +2

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I'm Sudhanshu Bhatia, AVP – Growth & Performance Marketing based in Pune. I bring 10+ years of experience scaling fintech and ecommerce brands through data-driven acquisition, lifecycle monetization, and full-funnel growth architecture. I specialize in turning CPA-driven acquisition into profitability through ROAS-focused strategies, building predictive models, and optimizing CAC; I lead multi-channel budgets, partner with product and tech teams to lift CVR and revenue, and ensure scalable, automated growth across the funnel. In my roles, I manage AUD 1–2 million monthly budgets across Google, Meta, and programmatic channels, implement lifecycle automation and remarketing, and strengthen attribution with AppsFlyer and GA4. I thrive on transforming data into actionable growth experiments and cross-functional collaboration to accelerate revenue while reducing CAC.…I'm Sudhanshu Bhatia, AVP – Growth & Performance Marketing based in Pune. I bring 10+ years of experience scaling fintech and ecommerce brands through data-driven acquisition, lifecycle monetization, and full-funnel growth architecture. I specialize in turning CPA-driven acquisition into profitability through ROAS-focused strategies, building predictive models, and optimizing CAC; I lead multi-channel budgets, partner with product and tech teams to lift CVR and revenue, and ensure scalable, automated growth across the funnel. In my roles, I manage AUD 1–2 million monthly budgets across Google, Meta, and programmatic channels, implement lifecycle automation and remarketing, and strengthen attribution with AppsFlyer and GA4. I thrive on transforming data into actionable growth experiments and cross-functional collaboration to accelerate revenue while reducing CAC.

Available to hire

I’m Sudhanshu Bhatia, AVP – Growth & Performance Marketing based in Pune. I bring 10+ years of experience scaling fintech and ecommerce brands through data-driven acquisition, lifecycle monetization, and full-funnel growth architecture. I specialize in turning CPA-driven acquisition into profitability through ROAS-focused strategies, building predictive models, and optimizing CAC; I lead multi-channel budgets, partner with product and tech teams to lift CVR and revenue, and ensure scalable, automated growth across the funnel.

In my roles, I manage AUD 1–2 million monthly budgets across Google, Meta, and programmatic channels, implement lifecycle automation and remarketing, and strengthen attribution with AppsFlyer and GA4. I thrive on transforming data into actionable growth experiments and cross-functional collaboration to accelerate revenue while reducing CAC.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

AVP – Growth & Performance Marketing at Social Worth Technologies (Fibe)

October 1, 2023 - Present

Transitioned 80% of acquisition budget from CPA to ROAS - led model. Scaled performance from 10X to 20X ROAS; currently sustaining 28–30X returns. Managed AUD 1Mn+ monthly marketing budget across Google, Meta, Programmatic & Affiliates. Built predictive ROAS models and deep-funnel optimization strategy. Drove repeat disbursal revenue via lifecycle automation and remarketing. Strengthened attribution stack using AppsFlyer, GA4 & advanced dashboards.

Head of Performance Marketing at Verse Innovation Pvt. Ltd.

January 1, 2021 - October 31, 2023

Managed AUD 2 Mn+ monthly budgets across Search, Social & Programmatic. Implemented revenue-focused acquisition and media mix modeling. Scaled programmatic growth via DV360 and advanced automation. Partnered with Product & Tech to improve CVR and revenue contribution.

Performance Marketing Specialist at ChatPay Commerce Pvt. Ltd.

September 1, 2019 - January 31, 2021

Delivered consistent 10X+ ROAS; achieved 2000% ROAS during scaling phase. Increased organic traffic 60% in 5 months; ranked 5K+ keywords on Page 1. Managed full-funnel acquisition and behavioral segmentation campaigns.

Digital Marketing Lead at Kensico Digital Pvt. Ltd.

February 1, 2019 - August 31, 2019

Managed SEM and Paid Social for US clients; campaign planning, implementation, budget management, performance review, and optimization. Worked under pressure of simultaneous milestones and deadlines. Weekly and monthly reporting.

Marketing Manager at Inkvastra

August 1, 2015 - January 31, 2019

Handle paid social media marketing to drive sales B2C and lead generation for B2B; landing page creation and funnel optimization. Product listing on Amazon, Flipkart, and other marketplaces and optimization.