Available to hire
I am a multimedia storyteller and brand designer with experience across Apple Retail, gaming media, and digital platforms. I craft audio, video, and graphic content for audiences worldwide, blending design with storytelling.
I thrive in collaborative teams and stay ahead of digital media trends to deliver engaging experiences across YouTube, Instagram, and TikTok.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Chinese
Advanced
Work Experience
Specialist at Apple
November 27, 2018 - Present• Directed, produced, and edited an iPhone 12 celebratory launch video shared worldwide to promote diversity, inclusion, individuality, and fulfillment.
• Collaborated with the visual merchandising team to ensure exhibits meet Apple's standards for a compelling customer experience.
• Created engaging stories for the augmented reality exhibit and rooftop terrace at Apple Park Visitor Center and Inside Infinite Loop store. Provided technical assistance to ensure high-quality customer experiences.
• Maintained an NPS score of 100 and contributed to the Retail Ovation Award.
Capture Technician at Apple
December 31, 2020 - June 30, 2021• Specialized in capturing gameplay for Apple Arcade to direct creative scenes and develop assets for video production.
• Conceptualized and built storyboards using ideas and research trends; evaluated games and content updates to promote marketing recommendations aligned with Apple's design aesthetic, UI, and history.
• Collaborated cross-functionally with editors, writers, and business partners to bring stories to life on the Today page of the App Store.
• Troubleshot software and developer builds, contributing to quality assurance.
Writer at Kawaii Kakkoii Sugoi
August 31, 2020 - Present• Write informative gaming analyses and publish engaging pop culture articles for national and international followers.
• Research current social media trends and develop targeted creative content to maintain reader retention.
• Develop well-informed points of view with the willingness to adjust them based on input from others.
• Create from scratch, edit and deliver existing copy, and think beyond the written word with input from multiple team members to deliver articles centered around reader interests.
• Manage and design multiple social media outlets to inform and engage readers.
Research Assistant at Stanford University
April 30, 2018 - November 30, 2018• Developed recorded audio to create an environment of mindfulness for children with autism and seniors with Alzheimer’s to study Haptic Breathing and Mood Regulation theory while communicating complex design systems to fellow researchers.
• Mentored research assistants on data analysis comprehension of a personally developed EKG systematic software to increase efficiency and utilize data for research.
• Led a joint online and offline advertising campaign to interview participants for physiopsychology research study with an iterative design process.
Supervisor at Lupicia
February 28, 2016 - June 29, 2017• Spearheaded several projects to create and implement new customer engagement campaigns with inexhaustible attention to detail while functioning independently and in a team environment.
• Managed the visual design of the store by determining the most optimal layout to provide a compelling sales environment focusing on customer journey.
• Memorized over 200 teas by body, flavor, mouth feel, and caffeine amounts; researched tertiary details about tea harvest regions and the effect they would have on pregnancy to cater individually towards customer needs.
Brand Ambassador at Visual You & HobbyFan
April 21, 2012 - April 21, 2017• Represented the brand's image through aesthetic media and stylistic modeling to market video game, anime, and Japanese merchandise focusing on the passion of Japanese subculture.
• Promoted new in-person marketing strategies at conventions and trade shows to improve attraction and sales revenue.
• Engaged with national and international attendees directly to explore new long-term marketing methods by documenting feedback and being involved with their personal experience.
Education
Associate of Arts in Communication Studies at Foothill College
January 11, 2030 - January 1, 2020Associate of Arts in Social and Behavioral Sciences at De Anza College
January 11, 2030 - January 1, 2018Qualifications
Certificate of Achievement in Communication Studies I
January 11, 2030 - January 24, 2026Certificate of Achievement in Communication Studies II
January 11, 2030 - January 24, 2026Certificate of Proficiency in Communication Studies
January 11, 2030 - January 24, 2026Certificate of Specialization in Communication Studies
January 11, 2030 - January 24, 2026Industry Experience
Media & Entertainment, Software & Internet, Retail, Education, Gaming
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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