Sae

• Specialized in capturing gameplay for Apple Arcade to direct creative scenes and develop assets for video production. • Conceptualized and built storyboards using ideas and research trends; evaluated games and content updates to promote marketing recommendations aligned with Apple's design aesthetic, UI, and history. • Collaborated cross-functionally with editors, writers, and business partners to bring stories to life on the Today page of the App Store. • Troubleshot software and developer builds, contributing to quality assurance.

• Write informative gaming analyses and publish engaging pop culture articles for national and international followers. • Research current social media trends and develop targeted creative content to maintain reader retention. • Develop well-informed points of view with the willingness to adjust them based on input from others. • Create from scratch, edit and deliver existing copy, and think beyond the written word with input from multiple team members to deliver articles centered around reader interests. • Manage and design multiple social media outlets to inform and engage readers.

• Directed, produced, and edited an iPhone 12 celebratory launch video shared worldwide to promote diversity, inclusion, individuality, and fulfillment. • Collaborated with the visual merchandising team to ensure exhibits meet Apple's standards for a compelling customer experience. • Created engaging stories for the augmented reality exhibit and rooftop terrace at Apple Park Visitor Center and Inside Infinite Loop store. Provided technical assistance to ensure high-quality customer experiences. • Maintained an NPS score of 100 and contributed to the Retail Ovation Award.